Plant-Based Protein Supplements Market By Product Type (Pea Protein, Rice Protein, Hemp Protein, Soy Protein, Chia Seed Protein), By Application (Sports Nutrition, Weight Management, Muscle Building, Functional Foods & Beverages, Vegan & Vegetarian Diets), By End-User Industry (Sports & Fitness, Health & Wellness, Food & Beverages, Pharmaceuticals, Retail), and By Formulation (Powder, Bars, Ready-to-Drink, Capsules/Tablets, Gummies); Global Insights & Forecast (2023 – 2030)

As per Intent Market Research, the Plant-based Protein Supplements Market was valued at USD 7.7 Billion in 2024-e and will surpass USD 17.2 Billion by 2030; growing at a CAGR of 14.4% during 2025-2030.

The plant-based protein supplements market has been gaining significant traction due to the rising demand for clean, sustainable, and ethical alternatives to animal-based proteins. The increased adoption of plant-based diets, fueled by growing awareness about health benefits, environmental concerns, and animal welfare, has driven a strong surge in demand for plant-based protein products. The market includes a variety of protein types derived from plants, such as pea, rice, hemp, and soy, which cater to different consumer preferences. Additionally, plant-based proteins are favored by athletes, fitness enthusiasts, and those with dietary restrictions like lactose intolerance or gluten sensitivity. With the growing awareness of the health and environmental impacts of food choices, the plant-based protein market is expected to continue expanding across various applications and end-user industries.

Pea Protein Segment Is Largest Owing to Its Nutritional Benefits and Versatility

Among the various plant-based proteins, pea protein holds the largest market share. This is primarily due to its high protein content, ease of digestibility, and versatility in formulation. Pea protein is derived from yellow peas and is known for being a complete protein source, meaning it contains all nine essential amino acids necessary for muscle repair and growth. It also has a low allergenic potential compared to other protein types like soy, making it a preferred choice for those with allergies. Additionally, pea protein has an excellent amino acid profile, including high levels of arginine, which plays a role in improving blood flow and muscle recovery. These properties make pea protein highly popular in sports nutrition and weight management, as well as a key ingredient in various plant-based protein supplements and food products.

Pea protein’s versatility is another factor contributing to its dominance in the market. It is widely used in a range of formulations such as protein powders, protein bars, smoothies, and ready-to-drink beverages. With the growing trend toward clean labels and functional foods, manufacturers are increasingly using pea protein to develop products that cater to the clean-eating market. Furthermore, pea protein’s neutral flavor profile makes it easy to incorporate into a wide variety of products without compromising taste, a factor that appeals to both manufacturers and consumers.

Sports Nutrition Segment Is Fastest Growing Due to Increased Consumer Awareness

The sports nutrition segment of the plant-based protein supplements market is experiencing rapid growth, driven by increased consumer awareness of the benefits of plant-based diets and protein sources in enhancing athletic performance. Athletes and fitness enthusiasts are increasingly seeking plant-based protein supplements for muscle recovery, energy, and performance optimization, contributing to the growth of this segment. Plant-based proteins, particularly pea and rice proteins, are gaining popularity among sports nutrition products due to their amino acid profiles, which support muscle repair and growth. Moreover, plant-based protein supplements are seen as more sustainable and ethical alternatives to traditional animal-derived proteins, further driving demand in this segment.

The growth in sports nutrition is further fueled by rising consumer interest in sustainable and clean-label products. Brands targeting athletes and active individuals are increasingly offering plant-based protein powders, ready-to-drink protein shakes, and protein bars, aligning with the shift toward healthier, more environmentally responsible lifestyles. As a result, the sports nutrition segment is expected to continue its robust growth, attracting a broader consumer base, including both professional athletes and those pursuing fitness goals at all levels.

Powder Formulation Segment Remains Largest in the Plant-Based Protein Market

The powder formulation segment holds the largest share within the plant-based protein supplements market, primarily due to its flexibility, convenience, and wide range of applications. Protein powders are among the most popular formats for plant-based protein products, as they can be easily mixed into shakes, smoothies, and other beverages, providing a quick and efficient source of protein. This format appeals to consumers seeking a post-workout protein boost, weight management support, or simply a supplement to meet daily protein requirements. Powder formulations are also highly customizable, allowing consumers to tailor their protein intake with different flavors, formulations, and ingredient combinations.

Another advantage of protein powders is their portability, making them a preferred choice for busy individuals and athletes who require a quick protein source on the go. The ease of use, variety of available flavors, and growing number of vegan-friendly options are factors contributing to the widespread adoption of protein powders. This segment’s popularity is expected to continue to grow, particularly as consumers become more educated about the health benefits of plant-based proteins.

North America Leads the Plant-Based Protein Supplements Market

North America is currently the largest regional market for plant-based protein supplements, accounting for a significant portion of the global demand. The region has witnessed a rapid shift toward plant-based diets driven by rising health concerns, awareness of sustainability issues, and growing consumer demand for vegan and vegetarian products. The United States, in particular, is a key player in the plant-based protein market, with a high penetration of plant-based products in retail stores, fitness centers, and online platforms. The increasing adoption of plant-based diets among consumers in North America, along with the growing popularity of veganism, has led to higher demand for plant-based protein supplements across various applications, including sports nutrition, muscle building, and weight management.

Moreover, North America’s well-established health and wellness industry has fostered a robust market for plant-based protein products. With widespread access to nutritional information and increasing interest in clean-label products, North American consumers are increasingly turning to plant-based protein supplements as part of their daily routines. This trend is expected to continue, driving North America’s dominance in the plant-based protein supplements market over the coming years.

Leading Companies and Competitive Landscape

The plant-based protein supplements market is highly competitive, with several well-established players leading the industry. Companies like Vega, Orgain, Sunwarrior, and Garden of Life have capitalized on the growing consumer demand for plant-based proteins, offering a wide range of protein powders, bars, and other products. These companies focus on providing high-quality, clean-label products that appeal to health-conscious and environmentally aware consumers. Additionally, brands like Myprotein and Bob’s Red Mill have introduced vegan protein lines to tap into the expanding plant-based market.

To stay competitive, companies are increasingly investing in product innovation, offering unique formulations, flavor options, and customized solutions that cater to specific dietary preferences and needs. Mergers and acquisitions (M&A) activity is also common as companies seek to expand their portfolios and distribution networks. With the plant-based protein market poised for continued growth, competition is expected to intensify, particularly as more new entrants emerge to capitalize on the rising demand for plant-based alternatives.

List of Leading Companies:

• Abbott Laboratories
• Garden of Life
• Vega
• Orgain
• Sunwarrior
• Aloha
• Bob’s Red Mill
• Myprotein
• Hormel Foods
• NBTY
• Glanbia Nutritionals
• Dymatize Nutrition
• Pure Encapsulations
• Nutribiotic
• PlantFusion

Recent Developments:

• Vega has expanded its product line by launching new ready-to-drink plant-based protein shakes, catering to the increasing demand for convenient, on-the-go protein supplements.
• Orgain launched a new range of plant-based protein powders targeting vegan consumers who require higher protein intake without animal products.
• Sunwarrior recently announced the acquisition of a leading plant-based nutrition brand to bolster its market presence and expand its product portfolio.
• Myprotein unveiled a new series of vegan protein bars that combine pea protein and hemp protein, catering to consumers seeking a high-protein, plant-based snack.
• Glanbia Nutritionals has launched a new pea protein isolate, claiming to offer a smoother taste profile and better solubility compared to conventional plant-based proteins in the market.

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