Pet Snacks and Treats Market: Product Type (Biscuits & Baked Treats, Jerky Treats, Chews & Bones, Rawhide Treats, Freeze-Dried Treats), Animal Type (Dogs, Cats, Other Pets), Ingredient Type (Animal-Derived, Plant-Derived, Mixed Ingredients), Flavor Type (Meat-based, Vegetables & Fruits, Fish-based, Dairy-based), Packaging Type (Plastic Packaging, Paper Packaging, Pouch Packaging), Distribution Channel (Offline Retail, Online Retail), and Regional Insights (2023 – 2030)

As per Intent Market Research, the Pet Snacks And Treats Market was valued at USD 28.7 Billion in 2024-e and will surpass USD 54.8 Billion by 2030; growing at a CAGR of 11.4% during 2025-2030.

The pet snacks and treats market has seen significant growth, driven by the rising number of pet owners worldwide and an increasing focus on pet health and nutrition. With consumers becoming more knowledgeable about the benefits of premium and healthy treats for pets, the demand for high-quality, functional pet snacks is rising. The market is expanding due to factors like the growing humanization of pets, increased spending on pet care, and the variety of available products catering to different pet needs. This has encouraged innovations in terms of ingredients, flavors, packaging, and distribution methods. As pets are increasingly seen as family members, pet owners are willing to spend more on healthy and tasty snacks for their pets, fueling the overall market expansion.

Biscuits & Baked Treats Segment Is Largest Owing To High Consumer Demand

The biscuits and baked treats segment is the largest within the pet snacks and treats market. Dog biscuits are the most commonly purchased treat type globally, owing to their easy-to-consume nature, long shelf life, and affordability. These treats are typically available in a wide variety of flavors and formulations, making them appealing to both pet owners and their pets. The segment also benefits from regular consumption, with biscuits often being used as rewards for training and good behavior. The versatility of these treats, as well as their ability to be enriched with functional ingredients like vitamins and minerals, has contributed to their dominance in the market.

The rise in demand for nutritious pet snacks has led to the development of premium biscuits and baked treats, which are fortified with beneficial ingredients like probiotics, omega fatty acids, and glucosamine. Pet owners are becoming increasingly health-conscious when selecting products for their pets, driving innovation in this segment and leading to steady market growth.

Dogs Segment Is Largest Owing To Popularity Among Pet Owners

The dogs segment dominates the pet snacks and treats market, driven by the increasing number of dog owners globally. Dogs are not only the most popular type of pet but also the most likely to be spoiled with treats by their owners. The wide range of treats tailored specifically for dogs, including biscuits, jerky, and chewable bones, further boosts the popularity of this segment. Additionally, the growing pet humanization trend, where dogs are considered family members, is leading to more frequent purchases of premium and functional pet snacks for dogs.

The increased focus on health and well-being has led to a demand for dog treats that offer functional benefits, such as joint support, digestion health, and weight management. As a result, the market for dog treats continues to expand, particularly in developed regions where pet owners are willing to invest in high-quality products.

Animal-Derived Ingredient Segment Is Largest Owing To Nutritional Benefits

The animal-derived ingredient segment is the largest in the pet snacks and treats market, as pet owners often prefer treats made with animal proteins like chicken, beef, and fish. These ingredients provide essential nutrients such as amino acids, vitamins, and minerals, which contribute to the health and growth of pets. Animal-derived ingredients are also more appealing to pets due to their natural flavor and aroma. This segment includes popular treats like jerky, chews, and bones made from high-quality meats, making it highly attractive to pet owners who are focused on providing balanced nutrition.

With pets requiring specific dietary needs, animal-derived ingredients are considered a key source of protein that supports muscle development, immune function, and overall health. As a result, the animal-derived segment continues to maintain its dominant position, with strong growth prospects driven by consumer demand for premium and high-protein pet snacks.

Meat-Based Flavor Type Is Largest Owing To Pet Preference

The meat-based flavor type is the largest and most preferred in the pet snacks market. Pets, particularly dogs and cats, are naturally drawn to meat flavors, making them a top choice among pet owners. Meat-based treats are rich in protein and provide the necessary nutrients that pets need for healthy growth and energy. Beef, chicken, and lamb are some of the most common meat flavors used in pet treats, ensuring that they meet the taste preferences of a wide range of pets.

The growing trend toward high-protein diets for pets and the demand for treats that mimic the flavors and textures of natural animal products have made meat-based treats the market leader. Additionally, innovations in meat-based snacks, such as organic or sustainably sourced meats, have further driven the popularity of this flavor type.

Plastic Packaging Is Largest Owing To Convenience and Durability

Plastic packaging is the largest packaging type in the pet snacks and treats market, primarily due to its convenience and ability to preserve the freshness of the products. Plastic pouches and containers are lightweight, cost-effective, and easy to seal, making them ideal for storing and transporting pet snacks. They also offer excellent barrier properties, helping to protect the contents from air and moisture, which extends shelf life and keeps treats fresh for longer periods.

While there is a growing demand for eco-friendly packaging, plastic remains the most widely used option in the pet treats industry. The packaging is also highly customizable, offering attractive designs and branding opportunities, which are appealing to both manufacturers and consumers.

Online Retail Channel Is Fastest Growing Owing To Convenience and Wide Selection

The online retail segment is the fastest growing distribution channel in the pet snacks and treats market. E-commerce platforms provide pet owners with a convenient and easy way to purchase pet treats without leaving their homes. These platforms offer a wide range of products, including niche and premium treats that may not be available in physical stores. Additionally, online retailers often provide subscription services and discounts, encouraging repeat purchases and increasing customer loyalty.

The rise of e-commerce in the pet care industry is fueled by the growing preference for online shopping, especially among tech-savvy consumers in developed markets. As online retail continues to expand, more pet owners are turning to digital platforms to purchase a variety of pet treats, making it a crucial channel for future market growth.

North America Is Largest Region Owing To Strong Pet Ownership Culture

North America is the largest region in the pet snacks and treats market, primarily due to the strong pet ownership culture and the high levels of disposable income among pet owners in the region. The United States, in particular, has the highest number of pet owners, and this trend is expected to continue, contributing to the increasing demand for pet snacks and treats. Furthermore, North American pet owners are highly focused on providing quality and nutritious treats for their pets, fueling the demand for premium products.

The increasing humanization of pets, where they are treated as family members, has also contributed to the growing expenditure on pet care products, including treats. This trend, along with the availability of a wide variety of pet snacks through both offline and online channels, is helping North America maintain its dominance in the market.

Competitive Landscape

The pet snacks and treats market is highly competitive, with several leading companies offering a wide range of products to cater to the diverse needs of pet owners. Companies like Mars, Nestlé, and Spectrum Brands are major players in the market, driving innovation and expansion through product launches, acquisitions, and partnerships. These companies focus on offering premium, health-focused treats with functional benefits such as joint support, digestion health, and weight management.

The market is also witnessing a rise in smaller, niche brands that focus on organic, sustainable, and natural pet snacks. These companies are gaining traction among health-conscious pet owners who are looking for alternative options for their pets. As the market continues to grow, competition will likely intensify, with leading companies focusing on product differentiation, superior quality, and enhanced customer loyalty to maintain their market share.

List of Leading Companies:

• Mars, Incorporated
• Nestlé S.A.
• Spectrum Brands Holdings, Inc.
• Colgate-Palmolive Company
• Big Heart Pet Brands
• The J.M. Smucker Company
• Hill's Pet Nutrition, Inc.
• Diamond Pet Foods
• Petcurean Pet Nutrition
• Nutro Products, Inc.
• The Iams Company
• Chewy, Inc.
• Petco Health and Wellness Company, Inc.
• Greenies Pet Treats
• WellPet LLC

Recent Developments:

• Mars Petcare Launches New Line of Natural Pet Treats: Mars has introduced a new range of natural dog treats that focus on health benefits like joint support and digestion.
• Nestlé Acquires Pet Food Brand The Bountiful Company: Nestlé has completed the acquisition to expand its portfolio in the growing natural pet food and snacks market.
• Chewy Expands its Online Pet Treats Selection: Chewy.com has added new flavors and brands to its pet snacks collection, catering to the demand for variety in pet foods.
• Petco Partners with Vet-Approved Pet Snack Brands: Petco has strengthened its position in the pet snacks market by collaborating with veterinary-approved snack brands for premium quality.
• Big Heart Pet Brands Unveils New Eco-friendly Packaging: Big Heart has launched a new range of pet treats with biodegradable and recyclable packaging to meet eco-conscious consumer preferences.

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