As per Intent Market Research, the Women Swimwear Market was valued at USD 8.1 billion in 2023 and will surpass USD 10.4 billion by 2030; growing at a CAGR of 3.6% during 2024 - 2030.
The women swimwear market is driven by a growing demand for fashionable, functional, and comfortable swimwear. Factors such as rising disposable incomes, increasing awareness about fitness and wellness, and evolving beachwear trends are contributing to the growth of the market. Women are becoming more discerning about swimwear, focusing not only on aesthetics but also on the performance, sustainability, and comfort of the garments. Various factors, including age, lifestyle, material preference, and region, are driving the demand for different types of swimwear. The market has expanded to include a diverse range of products, from bikinis to one-piece swimsuits, with a focus on inclusivity, sustainability, and innovation.
One-Piece Swimsuits Segment Is Largest Owing To Their Versatility and Comfort
One-piece swimsuits remain the largest segment in the global women swimwear market, largely due to their versatility, comfort, and suitability for various body types. These swimsuits are favored by women for their ability to provide more coverage and support compared to two-piece options, making them ideal for both active water sports and casual beach lounging. The demand for one-piece swimsuits has been further bolstered by their popularity in fashion trends, often featuring sleek and stylish designs that cater to various consumer preferences.
Additionally, the rise in wellness and fitness activities has significantly contributed to the growth of this segment, with many women opting for one-piece swimsuits for activities such as swimming, water aerobics, and surfing. The versatility of these swimsuits makes them a popular choice for consumers of all age groups, particularly among adults who seek both functionality and style. This segment is expected to continue its dominance in the market, driven by both performance and fashion-focused innovations.
Polyester Material Is Dominant in the Women Swimwear Market
Polyester remains the most widely used material in the production of women’s swimwear, owing to its durability, quick-drying properties, and resistance to chlorine and saltwater. This material is favored by manufacturers for its ability to retain shape and color, even after repeated exposure to sun and water. Polyester swimwear is also known for its affordability, which makes it appealing to a broad range of consumers.
The development of high-performance polyester fabrics has further boosted its popularity, as it can now be blended with materials like spandex to enhance elasticity, comfort, and fit. This combination has led to innovations such as more form-fitting designs and improved breathability, making polyester swimsuits a staple in the market. Given its widespread use and practical benefits, polyester is expected to remain a dominant material in the women swimwear market, particularly in mass-market and mid-range swimwear options.
Online Retail Segment Is Fastest Growing Due To Convenience and Accessibility
The online retail segment is the fastest growing in the women swimwear market, driven by the convenience of shopping from home and the increasing penetration of e-commerce platforms. Consumers are increasingly turning to online channels for swimwear purchases due to the ability to browse a wide range of styles, compare prices, and read reviews, all from the comfort of their homes. Additionally, online retail platforms offer the advantage of direct-to-consumer sales, often at more competitive prices compared to traditional retail outlets.
The rise of social media influencers and digital marketing strategies has also played a significant role in boosting the visibility of online swimwear brands. As consumers become more accustomed to online shopping, the convenience and flexibility of e-commerce are expected to continue driving the growth of this segment. The increasing use of mobile shopping apps and the introduction of virtual fitting rooms are further expected to enhance the online shopping experience, contributing to the rapid expansion of the online retail segment.
Adults Segment Is Largest in Terms of End-User Age Group
The adult segment is the largest in terms of end-user demographics within the women swimwear market. This age group, typically ranging from 18 to 45 years, is the primary consumer base for swimwear, with a high demand for both fashion-forward and functional swimwear. Adults are more likely to invest in swimwear for recreational and vacation purposes, as well as for fitness activities like swimming and water sports.
In recent years, there has been a growing focus on inclusivity and body positivity, with swimwear brands offering a wider range of sizes and styles for women of all shapes and preferences. This trend has further driven the demand for swimwear among adults, as brands cater to various body types and tastes. The adult segment is expected to continue to dominate the market as women in this group seek high-quality swimwear that offers both style and performance.
North America Region Is Largest in the Women Swimwear Market
North America holds the largest share of the global women swimwear market, driven by a combination of factors including high disposable incomes, a strong beach and pool culture, and a high demand for premium swimwear. The region is home to a large number of both established and emerging swimwear brands, which cater to a wide variety of consumer preferences. Additionally, the increasing popularity of fitness activities, such as swimming and water sports, has contributed to the growth of the swimwear market in North America.
The U.S. market, in particular, represents a significant portion of the regional demand, with swimwear being an essential component of the country’s leisure and vacation culture. Rising trends in athleisure and swimwear that can be worn both in and out of the water have further contributed to the expansion of the market. With a focus on innovation, fashion, and functionality, North America remains a key region for swimwear brands looking to tap into the growing demand for stylish and high-performance swimwear.
Leading Companies and Competitive Landscape
The women swimwear market is highly competitive, with a mix of established global players and niche brands offering diverse product portfolios. Leading companies such as Speedo, Nike, Adidas, and LVMH (La Perla) dominate the market with their strong brand recognition and extensive distribution networks. These companies continue to innovate with new designs, materials, and technologies to cater to evolving consumer preferences. Additionally, premium and luxury brands like Gottex and Marysia Swim also maintain a strong presence in the high-end segment of the market.
The competitive landscape is characterized by both consolidation and intense competition. Larger companies are increasingly investing in sustainability and inclusivity, responding to consumer demand for eco-friendly and body-positive swimwear options. Smaller, emerging swimwear brands are leveraging direct-to-consumer models and social media marketing to gain market share, particularly in the online retail space. As the market grows, the focus on innovation, sustainability, and personalized customer experiences is expected to intensify, creating opportunities for both established and new players to thrive.
Recent Developments:
- Speedo introduced its new eco-friendly swimwear collection, incorporating recycled polyester and innovative water-saving manufacturing techniques.
- Arena Italia expanded its portfolio by acquiring Maaji Swimwear to strengthen its presence in the premium swimwear segment.
- Adidas launched a new modest swimwear line designed for inclusivity, catering to diverse cultural preferences.
- H&M collaborated with a leading fashion influencer to release a trendy summer swimwear collection for younger consumers.
- Nike unveiled its latest performance swimwear line, featuring advanced hydrodynamics and lightweight materials tailored for professional swimmers.
List of Leading Companies:
- Speedo International Ltd.
- Arena Italia S.p.A.
- TYR Sport, Inc.
- Adidas AG
- Nike, Inc.
- LVMH Moët Hennessy Louis Vuitton (La Perla)
- Gottex Swimwear Brands Ltd.
- Perry Ellis International, Inc. (Jantzen)
- PVH Corp. (Tommy Hilfiger Swimwear)
- Seafolly Holdings Pty Ltd.
- Parah S.p.A.
- Marysia Swim
- Maaji Swimwear
- Eveden Ltd. (Fantasie Swimwear)
- H&M Group
Report Scope:
Report Features |
Description |
Market Size (2023) |
USD 8.1 Billion |
Forecasted Value (2030) |
USD 10.4 Billion |
CAGR (2024 – 2030) |
3.6% |
Base Year for Estimation |
2023 |
Historic Year |
2022 |
Forecast Period |
2024 – 2030 |
Report Coverage |
Market Forecast, Market Dynamics, Competitive Landscape, Recent Developments |
Segments Covered |
Women Swimwear Market By Type (One-Piece Swimsuits, Two-Piece Swimsuits, Tankinis, Cover-Ups, Rash Guards), By Material (Polyester, Nylon, Spandex, Neoprene, Other Fabrics), By Distribution Channel (Online Retail, Offline Retail), By End-User Age Group (Teens, Adults, Seniors) |
Regional Analysis |
North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, India, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, and Rest of Latin America), Middle East & Africa (Saudi Arabia, UAE, Rest of Middle East & Africa) |
Major Companies |
Speedo International Ltd., Arena Italia S.p.A., TYR Sport, Inc., Adidas AG, Nike, Inc., LVMH Moët Hennessy Louis Vuitton (La Perla), Gottex Swimwear Brands Ltd., Perry Ellis International, Inc. (Jantzen), PVH Corp. (Tommy Hilfiger Swimwear), Seafolly Holdings Pty Ltd., Parah S.p.A., Marysia Swim, Maaji Swimwear, Eveden Ltd. (Fantasie Swimwear), H&M Group |
Customization Scope |
Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements |
1. Introduction |
1.1. Market Definition |
1.2. Scope of the Study |
1.3. Research Assumptions |
1.4. Study Limitations |
2. Research Methodology |
2.1. Research Approach |
2.1.1. Top-Down Method |
2.1.2. Bottom-Up Method |
2.1.3. Factor Impact Analysis |
2.2. Insights & Data Collection Process |
2.2.1. Secondary Research |
2.2.2. Primary Research |
2.3. Data Mining Process |
2.3.1. Data Analysis |
2.3.2. Data Validation and Revalidation |
2.3.3. Data Triangulation |
3. Executive Summary |
3.1. Major Markets & Segments |
3.2. Highest Growing Regions and Respective Countries |
3.3. Impact of Growth Drivers & Inhibitors |
3.4. Regulatory Overview by Country |
4. Women Swimwear Market, by Type (Market Size & Forecast: USD Million, 2022 – 2030) |
4.1. One-Piece Swimsuits |
4.2. Two-Piece Swimsuits (Bikinis) |
4.3. Tankinis |
4.4. Cover-Ups |
4.5. Rash Guards |
5. Women Swimwear Market, by Material (Market Size & Forecast: USD Million, 2022 – 2030) |
5.1. Polyester |
5.2. Nylon |
5.3. Spandex |
5.4. Neoprene |
5.5. Other Fabrics |
6. Women Swimwear Market, by Distribution Channel (Market Size & Forecast: USD Million, 2022 – 2030) |
6.1. Online Retail |
6.2. Offline Retail |
7. Women Swimwear Market, by Age Group (Market Size & Forecast: USD Million, 2022 – 2030) |
7.1. Teens |
7.2. Adults |
7.3. Seniors |
8. Regional Analysis (Market Size & Forecast: USD Million, 2022 – 2030) |
8.1. Regional Overview |
8.2. North America |
8.2.1. Regional Trends & Growth Drivers |
8.2.2. Barriers & Challenges |
8.2.3. Opportunities |
8.2.4. Factor Impact Analysis |
8.2.5. Technology Trends |
8.2.6. North America Women Swimwear Market, by Type |
8.2.7. North America Women Swimwear Market, by Material |
8.2.8. North America Women Swimwear Market, by Distribution Channel |
8.2.9. North America Women Swimwear Market, by Age Group |
8.2.10. By Country |
8.2.10.1. US |
8.2.10.1.1. US Women Swimwear Market, by Type |
8.2.10.1.2. US Women Swimwear Market, by Material |
8.2.10.1.3. US Women Swimwear Market, by Distribution Channel |
8.2.10.1.4. US Women Swimwear Market, by Age Group |
8.2.10.2. Canada |
8.2.10.3. Mexico |
*Similar segmentation will be provided for each region and country |
8.3. Europe |
8.4. Asia-Pacific |
8.5. Latin America |
8.6. Middle East & Africa |
9. Competitive Landscape |
9.1. Overview of the Key Players |
9.2. Competitive Ecosystem |
9.2.1. Level of Fragmentation |
9.2.2. Market Consolidation |
9.2.3. Product Innovation |
9.3. Company Share Analysis |
9.4. Company Benchmarking Matrix |
9.4.1. Strategic Overview |
9.4.2. Product Innovations |
9.5. Start-up Ecosystem |
9.6. Strategic Competitive Insights/ Customer Imperatives |
9.7. ESG Matrix/ Sustainability Matrix |
9.8. Manufacturing Network |
9.8.1. Locations |
9.8.2. Supply Chain and Logistics |
9.8.3. Product Flexibility/Customization |
9.8.4. Digital Transformation and Connectivity |
9.8.5. Environmental and Regulatory Compliance |
9.9. Technology Readiness Level Matrix |
9.10. Technology Maturity Curve |
9.11. Buying Criteria |
10. Company Profiles |
10.1. Speedo International Ltd. |
10.1.1. Company Overview |
10.1.2. Company Financials |
10.1.3. Product/Service Portfolio |
10.1.4. Recent Developments |
10.1.5. IMR Analysis |
*Similar information will be provided for other companies |
10.2. Arena Italia S.p.A. |
10.3. TYR Sport, Inc. |
10.4. Adidas AG |
10.5. Nike, Inc. |
10.6. LVMH Moët Hennessy Louis Vuitton (La Perla) |
10.7. Gottex Swimwear Brands Ltd. |
10.8. Perry Ellis International, Inc. (Jantzen) |
10.9. PVH Corp. (Tommy Hilfiger Swimwear) |
10.10. Seafolly Holdings Pty Ltd. |
10.11. Parah S.p.A. |
10.12. Marysia Swim |
10.13. Maaji Swimwear |
10.14. Eveden Ltd. (Fantasie Swimwear) |
10.15. H&M Group |
11. Appendix |
A comprehensive market research approach was employed to gather and analyze data on the Women Swimwear Market. In the process, the analysis was also done to analyze the parent market and relevant adjacencies to measure the impact of them on the Women Swimwear Market. The research methodology encompassed both secondary and primary research techniques, ensuring the accuracy and credibility of the findings.
Secondary Research
Secondary research involved a thorough review of pertinent industry reports, journals, articles, and publications. Additionally, annual reports, press releases, and investor presentations of industry players were scrutinized to gain insights into their market positioning and strategies.
Primary Research
Primary research involved conducting in-depth interviews with industry experts, stakeholders, and market participants across the E-Waste Management ecosystem. The primary research objectives included:
- Validating findings and assumptions derived from secondary research
- Gathering qualitative and quantitative data on market trends, drivers, and challenges
- Understanding the demand-side dynamics, encompassing end-users, component manufacturers, facility providers, and service providers
- Assessing the supply-side landscape, including technological advancements and recent developments
Market Size Assessment
A combination of top-down and bottom-up approaches was utilized to analyze the overall size of the Women Swimwear Market. These methods were also employed to assess the size of various subsegments within the market. The market size assessment methodology encompassed the following steps:
- Identification of key industry players and relevant revenues through extensive secondary research
- Determination of the industry's supply chain and market size, in terms of value, through primary and secondary research processes
- Calculation of percentage shares, splits, and breakdowns using secondary sources and verification through primary sources
Data Triangulation
To ensure the accuracy and reliability of the market size, data triangulation was implemented. This involved cross-referencing data from various sources, including demand and supply side factors, market trends, and expert opinions. Additionally, top-down and bottom-up approaches were employed to validate the market size assessment.
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