As per Intent Market Research, the Women Face Razor Market was valued at USD 1.8 billion in 2023 and will surpass USD 3.3 billion by 2030; growing at a CAGR of 9.5% during 2024 - 2030.
The women’s face razor market has experienced substantial growth in recent years, driven by evolving beauty standards, increased awareness of personal grooming, and innovations in razor technologies. The global demand for women’s razors has surged as more consumers are adopting at-home grooming practices. The growing preference for effective, comfortable, and skin-friendly hair removal methods, particularly facial razors, is transforming the personal care industry. With rising disposable income, changing beauty trends, and greater product availability, women’s face razors have become a staple in many households. This market is characterized by various product types, including manual, electric, and disposable razors, each serving distinct consumer needs.
Manual Razors Are Largest Owing To Their Long-standing Popularity
The manual razor segment holds the largest share in the women’s face razor market due to its longstanding popularity and effectiveness. Manual razors have been a preferred choice for women for decades due to their affordability, ease of use, and ability to provide a close shave. Consumers prefer manual razors for their versatility, as they are available in a range of blade types and sizes to cater to different skin types and hair textures. Additionally, manual razors offer a more controlled and customizable shave, which appeals to women looking for precision and comfort. This segment remains dominant in both emerging and developed markets, where traditional shaving methods are more prevalent.
Personal Care Application is Fastest Growing Owing to the Rise in At-home Grooming
The personal care application segment is the fastest-growing category in the women’s face razor market. This growth is largely attributed to the rise in at-home grooming as more women seek convenient, affordable, and effective solutions for facial hair removal. With hectic lifestyles and the desire for convenience, many women now prefer performing their grooming routines in the comfort of their homes rather than visiting salons. The growing focus on personal care products that promise smoother, safer, and irritation-free shaves is driving demand in this segment. Brands are also innovating with ergonomically designed razors that enhance the shaving experience and reduce the risk of cuts and nicks, further fueling this growth.
Personal Care and Cosmetics End-User Industry Leads the Market
The personal care and cosmetics industry is the largest end-user segment for women’s face razors, as it directly aligns with the growing demand for beauty and grooming products. Women are increasingly investing in products that improve skin health and appearance, with razors being a crucial tool for facial hair removal. In addition, the widespread use of razors in cosmetic procedures, such as eyebrow shaping, facial hair trimming, and skincare regimens, has driven this segment's prominence. The rise of beauty influencers, social media trends, and skincare awareness has further boosted the demand for personal grooming tools. As a result, personal care companies are continuously innovating and introducing new razor products designed to cater to the specific needs of their consumer base.
North America is the Largest Region Owing to High Disposable Income and Beauty Standards
North America stands as the largest region in the women’s face razor market, driven by high disposable income, established beauty standards, and a growing interest in personal grooming. The U.S. and Canada are key contributors to this market due to the well-established personal care industry and the high adoption rate of shaving products among women. Moreover, North America has a strong presence of leading personal care brands, making it a lucrative market for new product introductions and innovations. The region’s consumer base is increasingly inclined toward premium and eco-friendly razor products, further boosting demand. As women continue to prioritize grooming routines, the North American market is expected to remain a dominant player in the women’s razor industry.
Leading Companies and Competitive Landscape
The competitive landscape of the women’s face razor market is marked by the presence of several major players who dominate the market through product innovation, strong brand presence, and strategic acquisitions. Companies like Procter & Gamble (Gillette), Schick (Edgewell Personal Care), Philips, and Braun (Procter & Gamble) are key players in the market. These companies continually introduce new razor products, focusing on features such as improved ergonomics, multiple blade systems, and advanced skin protection technology to attract customers. Moreover, brands are shifting toward sustainable and eco-friendly packaging, responding to consumer demands for greener solutions. As competition intensifies, these companies are focusing on differentiating their products through customization options, personalized skincare features, and technological advancements in shaving tools.
The market also includes emerging players who are tapping into the niche segments of electric razors and customizable razors for sensitive skin. With ongoing research and development in the industry, the women’s face razor market is expected to see even more innovation, making it a competitive and dynamic space for both established brands and newcomers
List of Leading Companies:
- Procter & Gamble Co.
- Philips
- Gillette (Procter & Gamble)
- Schick (Edgewell Personal Care)
- Panasonic Corporation
- Braun (Procter & Gamble)
- Wilkinson Sword (Edgewell Personal Care)
- BIC Group
- Revlon
- KAI Group
- Remington (Spectrum Brands)
- Supermax
- Dorco
- LadyCare
- Henson Shaving
Recent Developments:
- Procter & Gamble introduced a new line of eco-friendly women’s razors, featuring recyclable packaging and skin-sensitive technology to promote sustainable beauty routines.
- Edgewell Personal Care, the parent company of Schick, acquired a leading women’s razor brand to expand its product range and strengthen its position in the facial grooming market.
- Philips launched a new cordless electric razor for women that combines advanced shaving technology with a user-friendly design for smoother, faster grooming experiences.
- BIC introduced a new line of disposable razors designed specifically for women, emphasizing ease of use and eco-friendly materials to cater to the growing demand for sustainable products.
- Schick unveiled a new razor series for women that integrates aloe vera for an enhanced shaving experience, offering consumers a more comfortable, skin-soothing shave
Report Scope:
Report Features |
Description |
Market Size (2023) |
USD 1.8 Billion |
Forecasted Value (2030) |
USD 3.3 Billion |
CAGR (2024 – 2030) |
9.5% |
Base Year for Estimation |
2023 |
Historic Year |
2022 |
Forecast Period |
2024 – 2030 |
Report Coverage |
Market Forecast, Market Dynamics, Competitive Landscape, Recent Developments |
Segments Covered |
Women’s Face Razor Market by Product Type (Manual Razors, Electric Razors, Disposable Razors), by Application (Personal Care, Salon and Spa Treatments), by End-User Industry (Personal Care and Cosmetics, Healthcare) |
Regional Analysis |
North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, India, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, and Rest of Latin America), Middle East & Africa (Saudi Arabia, UAE, Rest of Middle East & Africa) |
Major Companies |
Procter & Gamble Co., Philips, Gillette (Procter & Gamble), Schick (Edgewell Personal Care), Panasonic Corporation, Braun (Procter & Gamble), Wilkinson Sword (Edgewell Personal Care), BIC Group, Revlon, KAI Group, Remington (Spectrum Brands), Supermax, Dorco, LadyCare, Henson Shaving |
Customization Scope |
Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements |
1. Introduction |
1.1. Market Definition |
1.2. Scope of the Study |
1.3. Research Assumptions |
1.4. Study Limitations |
2. Research Methodology |
2.1. Research Approach |
2.1.1. Top-Down Method |
2.1.2. Bottom-Up Method |
2.1.3. Factor Impact Analysis |
2.2. Insights & Data Collection Process |
2.2.1. Secondary Research |
2.2.2. Primary Research |
2.3. Data Mining Process |
2.3.1. Data Analysis |
2.3.2. Data Validation and Revalidation |
2.3.3. Data Triangulation |
3. Executive Summary |
3.1. Major Markets & Segments |
3.2. Highest Growing Regions and Respective Countries |
3.3. Impact of Growth Drivers & Inhibitors |
3.4. Regulatory Overview by Country |
4. Women Face Razor Market, by Product Type (Market Size & Forecast: USD Million, 2022 – 2030) |
4.1. Manual Razors |
4.2. Electric Razors |
4.3. Disposable Razors |
4.4. Others |
5. Women Face Razor Market, by Application (Market Size & Forecast: USD Million, 2022 – 2030) |
5.1. Personal Care |
5.2. Salon and Spa Treatments |
5.3. Other Applications |
6. Women Face Razor Market, by End-User Industry (Market Size & Forecast: USD Million, 2022 – 2030) |
6.1. Personal Care and Cosmetics |
6.2. Healthcare |
6.3. Other Industries |
7. Regional Analysis (Market Size & Forecast: USD Million, 2022 – 2030) |
7.1. Regional Overview |
7.2. North America |
7.2.1. Regional Trends & Growth Drivers |
7.2.2. Barriers & Challenges |
7.2.3. Opportunities |
7.2.4. Factor Impact Analysis |
7.2.5. Technology Trends |
7.2.6. North America Women Face Razor Market, by Product Type |
7.2.7. North America Women Face Razor Market, by Application |
7.2.8. North America Women Face Razor Market, by End-User Industry |
7.2.9. By Country |
7.2.9.1. US |
7.2.9.1.1. US Women Face Razor Market, by Product Type |
7.2.9.1.2. US Women Face Razor Market, by Application |
7.2.9.1.3. US Women Face Razor Market, by End-User Industry |
7.2.9.2. Canada |
7.2.9.3. Mexico |
*Similar segmentation will be provided for each region and country |
7.3. Europe |
7.4. Asia-Pacific |
7.5. Latin America |
7.6. Middle East & Africa |
8. Competitive Landscape |
8.1. Overview of the Key Players |
8.2. Competitive Ecosystem |
8.2.1. Level of Fragmentation |
8.2.2. Market Consolidation |
8.2.3. Product Innovation |
8.3. Company Share Analysis |
8.4. Company Benchmarking Matrix |
8.4.1. Strategic Overview |
8.4.2. Product Innovations |
8.5. Start-up Ecosystem |
8.6. Strategic Competitive Insights/ Customer Imperatives |
8.7. ESG Matrix/ Sustainability Matrix |
8.8. Manufacturing Network |
8.8.1. Locations |
8.8.2. Supply Chain and Logistics |
8.8.3. Product Flexibility/Customization |
8.8.4. Digital Transformation and Connectivity |
8.8.5. Environmental and Regulatory Compliance |
8.9. Technology Readiness Level Matrix |
8.10. Technology Maturity Curve |
8.11. Buying Criteria |
9. Company Profiles |
9.1. Procter & Gamble Co. |
9.1.1. Company Overview |
9.1.2. Company Financials |
9.1.3. Product/Service Portfolio |
9.1.4. Recent Developments |
9.1.5. IMR Analysis |
*Similar information will be provided for other companies |
9.2. Philips |
9.3. Gillette (Procter & Gamble) |
9.4. Schick (Edgewell Personal Care) |
9.5. Panasonic Corporation |
9.6. Braun (Procter & Gamble) |
9.7. Wilkinson Sword (Edgewell Personal Care) |
9.8. BIC Group |
9.9. Revlon |
9.10. KAI Group |
9.11. Remington (Spectrum Brands) |
9.12. Supermax |
9.13. Dorco |
9.14. LadyCare |
9.15. Henson Shaving |
10. Appendix |
A comprehensive market research approach was employed to gather and analyze data on the Women Face Razor Market. In the process, the analysis was also done to analyze the parent market and relevant adjacencies to measure the impact of them on the Women Face Razor Market. The research methodology encompassed both secondary and primary research techniques, ensuring the accuracy and credibility of the findings.
Secondary Research
Secondary research involved a thorough review of pertinent industry reports, journals, articles, and publications. Additionally, annual reports, press releases, and investor presentations of industry players were scrutinized to gain insights into their market positioning and strategies.
Primary Research
Primary research involved conducting in-depth interviews with industry experts, stakeholders, and market participants across the E-Waste Management ecosystem. The primary research objectives included:
- Validating findings and assumptions derived from secondary research
- Gathering qualitative and quantitative data on market trends, drivers, and challenges
- Understanding the demand-side dynamics, encompassing end-users, component manufacturers, facility providers, and service providers
- Assessing the supply-side landscape, including technological advancements and recent developments
Market Size Assessment
A combination of top-down and bottom-up approaches was utilized to analyze the overall size of the Women Face Razor Market. These methods were also employed to assess the size of various subsegments within the market. The market size assessment methodology encompassed the following steps:
- Identification of key industry players and relevant revenues through extensive secondary research
- Determination of the industry's supply chain and market size, in terms of value, through primary and secondary research processes
- Calculation of percentage shares, splits, and breakdowns using secondary sources and verification through primary sources
Data Triangulation
To ensure the accuracy and reliability of the market size, data triangulation was implemented. This involved cross-referencing data from various sources, including demand and supply side factors, market trends, and expert opinions. Additionally, top-down and bottom-up approaches were employed to validate the market size assessment.
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