Vitamin K2 Market By Type (MK-4, MK-7, Others), By Source (Animal-Based, Plant-Based, Synthetic), By Form (Powder, Liquid, Softgels & Tablets, Capsules), By Application (Dietary Supplements, Functional Foods & Beverages, Pharmaceuticals, Animal Feed, Cosmetics), By End-User (Infants, Children, Adults, Geriatrics), and By Distribution Channel (Online Sales, Offline Sales); Global Insights & Forecast (2024 – 2030)

As per Intent Market Research, the Vitamin K2 Market was valued at USD 389.4 million in 2023 and will surpass USD 831.6 million by 2030; growing at a CAGR of 11.4% during 2024 - 2030.

The Vitamin K2 market is rapidly gaining traction, driven by its increasing importance in supporting bone and cardiovascular health. As an essential nutrient, Vitamin K2 plays a pivotal role in calcium regulation, ensuring that it is deposited in the bones and teeth rather than the arteries, which prevents arterial calcification. The growing awareness about the benefits of Vitamin K2 in supporting bone density, heart health, and overall wellness has resulted in an expanding market for supplements and fortified foods. As demand increases, innovations in production, along with a diverse range of product formats, are facilitating the accessibility and consumption of Vitamin K2, contributing to its market growth.

MK-7 Segment is Fastest Growing Owing to Higher Bioavailability

Among the different types of Vitamin K2, MK-7 (Menaquinone-7) is the fastest-growing subsegment, largely due to its superior bioavailability and longer half-life compared to other forms like MK-4. MK-7 is derived from natto, a traditional Japanese fermented food, and is widely used in dietary supplements due to its efficacy in maintaining bone health and preventing cardiovascular diseases. Studies have shown that MK-7 is more readily absorbed by the body, making it a preferred choice for both consumers and manufacturers in the health and wellness industry.

As a result, MK-7 has seen a surge in demand, particularly in the Western markets, where consumers are becoming more health-conscious and seeking products that can effectively support bone health, cardiovascular well-being, and overall vitality. The growing adoption of MK-7 supplements in mainstream health and wellness routines is expected to drive the expansion of this subsegment in the coming years.

Animal-Based Source is Largest Due to High Nutritional Value

The Animal-Based source segment remains the largest in the Vitamin K2 market, owing to the higher nutritional value and bioavailability of Vitamin K2 derived from animal-based products. These sources typically include egg yolks, dairy products, and certain meats, which naturally contain MK-4, a potent form of Vitamin K2. Since MK-4 is the most bioavailable form of Vitamin K2, it has long been the preferred choice for supplementation. Moreover, animal-based Vitamin K2 sources are often perceived as more effective by consumers seeking high-quality supplements that can yield noticeable health benefits.

This segment’s dominance is bolstered by the consistent demand for Vitamin K2 in the pharmaceutical industry and the growth of functional foods and beverages. Additionally, consumer preference for animal-based sources remains strong, especially in markets with a high consumption of dairy and animal products, such as Europe and North America.

Softgels & Tablets Form is Largest Due to Consumer Convenience

Among the various forms of Vitamin K2 supplements, Softgels & Tablets are the largest subsegment, primarily driven by their consumer convenience, precise dosage, and ease of consumption. Softgels and tablets offer a practical solution for those looking to integrate Vitamin K2 into their daily health regimen without any hassle. These forms are particularly popular among adults and geriatrics, who are the primary consumers of dietary supplements for bone health and cardiovascular support.

Additionally, softgels and tablets are highly preferred by manufacturers as they can effectively protect the integrity of the active ingredients, ensuring longer shelf life and consistent potency. The ongoing innovation in supplement formulations, which includes improved delivery systems for enhanced absorption, further fuels the popularity of this subsegment in the global market.

Dietary Supplements Application is Largest Due to High Demand for Bone Health

Dietary Supplements remain the largest application for Vitamin K2, driven by the growing consumer awareness surrounding bone health and the increasing prevalence of conditions such as osteoporosis and cardiovascular diseases. Vitamin K2 is widely recognized for its role in bone mineralization and its ability to regulate calcium in the body, preventing calcium buildup in the arteries. As the global population ages, there is a heightened demand for supplements that support bone density and overall skeletal health.

In addition to the rising geriatric population, dietary supplements are also gaining popularity among younger demographics, particularly in health-conscious markets. The growing awareness of Vitamin K2's health benefits is expected to continue propelling this segment, with new products entering the market targeting both preventive care and active health management.

Adults Segment is Largest Due to Preventive Health Focus

In the Adults end-user segment, Vitamin K2 is primarily consumed to prevent age-related bone loss and support cardiovascular health. The adult demographic, particularly those in their 30s to 50s, is increasingly focused on preventive health strategies, leading to a growing demand for supplements that can maintain bone density, prevent osteoporosis, and improve heart health. As adults are becoming more proactive in managing their long-term health, Vitamin K2 has gained significant traction due to its proven efficacy in promoting bone health and cardiovascular function.

The focus on adult consumers is evident in the rapid expansion of the dietary supplements market, with adult-targeted Vitamin K2 products being marketed for their preventive and therapeutic benefits. This demographic is expected to continue driving the growth of Vitamin K2 supplements as part of an overall trend toward healthier, more active lifestyles.

Online Sales Distribution Channel is Fastest Growing Due to E-Commerce Growth

The Online Sales distribution channel is experiencing the fastest growth in the Vitamin K2 market, primarily due to the expanding reach of e-commerce and online retail platforms. Consumers increasingly prefer the convenience of purchasing supplements from the comfort of their homes, especially with the added benefit of accessing a wide range of products and competitive prices. Online platforms also provide an easy way for consumers to compare different Vitamin K2 brands, read reviews, and choose products that best suit their needs.

This growth in online sales is also fueled by the increasing trust in online retailers, coupled with the rise of digital marketing and influencer-driven trends. The accessibility of Vitamin K2 supplements through online platforms, including major e-commerce websites like Amazon, has greatly contributed to the fast-paced expansion of this segment.

Asia-Pacific Region is Fastest Growing Due to Rising Health Awareness

The Asia-Pacific (APAC) region is the fastest-growing market for Vitamin K2, driven by an increase in health awareness, rising disposable incomes, and a growing aging population. Countries like Japan, China, and India are witnessing a surge in demand for Vitamin K2 supplements, particularly for bone health and cardiovascular support. Japan, in particular, has a long-standing tradition of consuming natto (fermented soybeans), which is a natural source of MK-7, contributing to a high level of awareness regarding the benefits of Vitamin K2.

As consumers in APAC continue to embrace Western health trends, including dietary supplements and functional foods, the region is expected to remain a key growth driver for the Vitamin K2 market. The increasing penetration of e-commerce in countries like China and India further supports the expansion of Vitamin K2 products across the region.

Leading Companies and Competitive Landscape

Key players in the global Vitamin K2 market include Kappa Bioscience, Nutraceutical Corporation, BASF SE, DSM Nutritional Products, and MenaQ7 (Novo Nordisk). These companies have been pivotal in driving innovation in Vitamin K2 production, particularly MK-7, and have strategically expanded their product portfolios to cater to the growing demand for both dietary supplements and functional foods. The competitive landscape is characterized by product diversification, with many companies focusing on improving bioavailability, sustainability, and sourcing from plant-based and synthetic alternatives.

The market is highly competitive, with both large multinational corporations and specialized players competing for market share. Companies are increasingly focusing on expanding distribution channels, particularly online sales, and forging partnerships with health and wellness brands to capture the growing consumer interest in preventive healthcare and natural supplements. As the market evolves, leading companies are expected to continue investing in research and development to enhance the efficacy and accessibility of Vitamin K2 products

List of Leading Companies:

• Kappa Bioscience
• Nutraceutical Corporation
• DSM Nutritional Products
• BASF SE
• Chong Kun Dang Pharmaceutical Corp.
• NattoPharma
• Frutarom Health
• MenaQ7 (Novo Nordisk)
• Herbalife Nutrition
• Amway
• Bionova
• Swisse Wellness
• Tishcon Corporation
• Jarrow Formulas
• BioGenetics

Recent Developments:

• Kappa Bioscience Launches MK-7 Product Line Kappa Bioscience expanded its MK-7 product line with the launch of a new, high-quality vitamin K2 supplement aimed at improving bone health.
• BASF Partners with BioGenetics for Vitamin K2 Innovation BASF entered into a strategic partnership with BioGenetics to enhance its Vitamin K2 offerings, focusing on plant-based sources and sustainable production.
• MenaQ7 (Novo Nordisk) Expands MK-7 Production MenaQ7 announced the expansion of its MK-7 production capabilities, ensuring a steady supply of Vitamin K2 for global dietary supplement markets.
• Herbalife Nutrition Introduces New Vitamin K2 Supplement Herbalife Nutrition unveiled a new Vitamin K2 product designed to support joint and bone health, catering to the growing demand in the wellness sector.
• Swisse Wellness Receives Regulatory Approval for Vitamin K2 Swisse Wellness received regulatory approval in Europe for its enhanced Vitamin K2 supplement, marking a significant milestone in their global expansion strategy

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