Scooter Market By Type (Electric Scooters, Petrol Scooters, Kick Scooters, Others), By Battery Type (Lead-Acid Battery, Lithium-Ion Battery), By Wheel Size (Small-Wheel Scooters, Large-Wheel Scooters), By Application (Personal Transportation, Commercial Use), and By End-User (Individuals, Businesses, Government & Public Sector); Global Insights & Forecast (2024 - 2030)

As per Intent Market Research, the Scooter Market was valued at USD 46.5 Billion in 2024-e and will surpass USD 78.2 Billion by 2030; growing at a CAGR of 9.0% during 2025 - 2030.

The scooter market is witnessing substantial growth, largely fueled by the increasing demand for sustainable urban mobility solutions and the rising popularity of eco-friendly transportation options. With the growing need for last-mile connectivity in congested urban environments, scooters, especially electric ones, are emerging as a preferred mode of transportation. The market is also benefiting from innovations in battery technology, which are improving the performance, range, and affordability of electric scooters.

As governments around the world invest in smart city infrastructure and push for environmentally conscious solutions, the scooter market is well-positioned for expansion. From electric scooters to traditional petrol-powered options, there is a broad spectrum of products catering to varying consumer preferences and usage needs, ensuring diverse opportunities for growth.

Electric Scooters are the Largest Segment Owing to Sustainability and Cost-Effectiveness

Electric scooters dominate the scooter market due to their sustainability benefits, lower operating costs, and growing adoption among both individual and business consumers. These scooters offer a cleaner alternative to traditional petrol-powered scooters, contributing to reduced emissions and lower environmental impact.

The integration of advanced lithium-ion batteries has enhanced the efficiency, range, and charging times of electric scooters, making them an increasingly attractive option for urban commuters. Electric scooters are not only more affordable to operate compared to petrol scooters but also align with global trends towards greener and more eco-friendly transportation options. This has led to widespread adoption by consumers and businesses alike, particularly in dense urban areas where convenience and environmental consciousness are paramount.

Lithium-Ion Batteries are the Fastest-Growing Battery Type Due to Performance and Durability

Lithium-ion batteries are the fastest-growing battery type in the scooter market, driven by their superior energy density, long lifespan, and faster charging capabilities compared to traditional lead-acid batteries. These batteries are particularly popular in electric scooters, as they provide a longer range and better performance, crucial for urban mobility.

As the demand for electric scooters rises, consumers and manufacturers alike are gravitating towards lithium-ion batteries, which offer a lightweight and efficient energy solution. The technology improvements in lithium-ion batteries are expected to continue driving their adoption, enabling electric scooters to become a more viable option for longer commutes and daily use. Additionally, the decreasing cost of lithium-ion batteries is making electric scooters more affordable, further contributing to their growth in the market.

Personal Transportation is the Largest Application Segment Due to Urban Commuting Needs

The personal transportation segment is the largest application area in the scooter market, driven by the increasing need for affordable, efficient, and eco-friendly modes of transportation for daily commuting. With urbanization on the rise, personal scooters—especially electric ones—offer a convenient solution for short-distance travel and last-mile connectivity, which is essential in traffic-congested cities.

Consumers are increasingly turning to electric scooters as a way to avoid the costs and hassles associated with traditional vehicles, including fuel expenses, parking, and traffic. This trend is particularly prevalent among young urban professionals who prefer a flexible and sustainable mode of transport. As cities adopt greener transport policies and improve infrastructure, personal transportation via scooters is expected to continue dominating the market.

Individuals are the Largest End-User Segment Due to Demand for Personal Mobility Solutions

Individuals are the largest end-user segment in the scooter market, driven by the growing demand for convenient and sustainable personal transportation options. The increasing awareness of environmental concerns, coupled with rising fuel prices, has led individuals to seek alternatives to traditional cars and motorcycles. Electric scooters, in particular, are seen as a cost-effective, flexible, and eco-friendly mode of transport for urban commuters.

Moreover, the proliferation of scooter-sharing services, particularly in cities with heavy traffic congestion, is contributing to the growth of the individual segment. Consumers are drawn to the flexibility, low maintenance costs, and minimal environmental impact of electric scooters, which make them an ideal solution for daily commutes and short trips. As awareness of the benefits of scooters continues to grow, this segment is likely to maintain its leadership in the market.

Asia-Pacific Region Drives Scooter Market Growth with Increasing Demand

The scooter market is witnessing rapid growth, with the Asia-Pacific (APAC) region leading the charge. This growth is primarily driven by the rising demand for affordable, efficient, and eco-friendly transportation options in densely populated cities. The growing adoption of electric scooters in countries like China and India, due to government incentives and increased environmental awareness, has further accelerated the market's expansion. The APAC region also benefits from the rising popularity of scooters as an ideal solution for short-distance travel and urban mobility, making it a key market for both traditional and electric scooters.

Competitive Landscape

The scooter market is becoming increasingly competitive, with key players such as Honda Motor Co., Ltd., Xiaomi Corporation, and Segway-Ninebot leading the charge in both electric and traditional scooter offerings. These companies are focusing on technological advancements, such as improved battery performance, enhanced scooter designs, and integration with mobile apps for enhanced user experience.

Electric scooter manufacturers are also forming strategic partnerships with ride-sharing platforms, aiming to capture a larger share of the commercial-use market. The ongoing innovation in battery technology, coupled with supportive government policies promoting clean energy vehicles, is expected to foster increased competition in the market. As more companies enter the market and the demand for sustainable transportation options grows, the competitive landscape will likely become even more dynamic.

List of Leading Companies:

• Honda Motor Co., Ltd.
• Yamaha Motor Co., Ltd.
• Piaggio & C. SpA (Vespa, Aprilia)
• Suzuki Motor Corporation
• TVS Motor Company
• Hero MotoCorp Ltd.
• Bajaj Auto Ltd.
• NIU Technologies
• Gogoro Inc.
• Lime (Neutron Holdings, Inc.)
• Bird Global, Inc.
• Segway-Ninebot
• Mahindra Two Wheelers
• KYMCO (Kwang Yang Motor Co., Ltd.)
• Zero Motorcycles, Inc.

Recent Developments:

• Honda Motor Co., Ltd. introduced a next-generation hybrid scooter with AI-based navigation assistance in January 2025.
• Yamaha Motor Co., Ltd. unveiled a new high-performance electric scooter with extended battery life in December 2024.
• Piaggio & C. SpA expanded its Vespa lineup with a retro-styled electric scooter in November 2024.
• NIU Technologies partnered with a global ride-sharing platform to deploy smart electric scooters in October 2024.
• Gogoro Inc. launched a swappable battery station network in key European cities to support electric scooter adoption in September 2024.

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