Point-of-Care Ultrasound Market By Product Type (Handheld Ultrasound Devices, Cart-Based Ultrasound Systems, Accessories & Software), By Application (Emergency Medicine, Critical Care, Cardiology, Obstetrics & Gynecology, Musculoskeletal, Urology, Anesthesiology), By End User (Hospitals & Clinics, Ambulatory Surgical Centers, Diagnostic Imaging Centers, Specialty Centers), and By Region; Global Insights & Forecast (2023 – 2030)

As per Intent Market Research, the Point-of-Care Ultrasound Market was valued at USD 6.4 billion in 2024-e and will surpass USD 11.2 billion by 2030; growing at a CAGR of 9.8% during 2025 - 2030.

The point-of-care ultrasound (POCUS) market is experiencing strong growth, driven by the increasing demand for portable and real-time imaging solutions across various medical specialties. POCUS devices provide immediate diagnostic insights, allowing healthcare professionals to make rapid and informed decisions at the bedside. Their growing adoption in emergency medicine, critical care, and specialty applications has been fueled by advancements in miniaturization, wireless connectivity, and AI-driven imaging enhancements.

The expansion of POCUS is also supported by a shift toward value-based healthcare, where efficient and cost-effective diagnostic tools are prioritized. As the need for non-invasive, radiation-free imaging rises, handheld and cart-based ultrasound systems are being integrated into hospitals, clinics, and ambulatory surgical centers. With continuous innovation in AI-powered imaging and improved affordability, the POCUS market is expected to witness sustained expansion in the coming years.

Handheld Ultrasound Devices are Fastest Growing Product Type Owing to Portability and AI Integration

Handheld ultrasound devices represent the fastest-growing segment in the POCUS market, driven by their portability, affordability, and ease of use. These compact devices enable real-time imaging at the patient’s bedside, making them invaluable in emergency rooms, intensive care units, and remote healthcare settings. Recent advancements in AI integration and wireless technology have further enhanced the accuracy and efficiency of handheld ultrasounds, expanding their applications across various medical disciplines.

The growing adoption of handheld ultrasound devices is also fueled by their increasing use in telemedicine and primary care settings. Their ability to connect with smartphones and tablets for immediate visualization and data sharing has made them a preferred choice for point-of-care diagnostics. As technology continues to improve, making these devices more affordable and user-friendly, their adoption is expected to accelerate significantly.

Emergency Medicine is Largest Application Owing to High Demand for Rapid Diagnostics

Emergency medicine is the largest application of point-of-care ultrasound, as rapid diagnostic capabilities are critical for patient management in emergency settings. POCUS is widely used for trauma assessment, internal bleeding detection, and cardiovascular evaluations, enabling immediate treatment decisions. The ability to perform quick bedside ultrasound scans in emergency rooms, ambulances, and field settings has made it an indispensable tool for emergency physicians.

The rising incidence of trauma cases, cardiac emergencies, and respiratory conditions has further increased the reliance on POCUS in emergency departments. Its ability to provide instant insights without the need for traditional imaging modalities, such as CT scans or X-rays, helps reduce diagnostic delays and improve patient outcomes. As healthcare systems continue to prioritize fast and accurate diagnostics, the emergency medicine segment will maintain its leading position in the POCUS market.

Hospitals & Clinics are Largest End User Owing to High Patient Volume and Diverse Applications

Hospitals and clinics represent the largest end-user segment in the POCUS market, driven by the widespread use of ultrasound across multiple departments, including emergency care, critical care, cardiology, and obstetrics. The need for rapid, bedside imaging in high-patient-volume settings has made POCUS an essential tool for improving diagnostic efficiency and clinical workflow. Hospitals are increasingly equipping emergency rooms, ICUs, and surgical suites with portable ultrasound devices to enhance patient care.

Moreover, the integration of AI-driven ultrasound imaging and advanced software solutions is further improving diagnostic accuracy and physician confidence in hospitals and clinics. As healthcare facilities continue to invest in advanced imaging technologies to optimize patient management, the demand for point-of-care ultrasound in this segment is expected to remain strong.

North America is Largest Region Owing to Advanced Healthcare Infrastructure and High Adoption Rate

North America leads the global POCUS market, driven by its well-developed healthcare infrastructure, high adoption of advanced medical technologies, and growing demand for portable imaging solutions. The region’s strong presence of leading ultrasound manufacturers, coupled with favorable reimbursement policies for point-of-care imaging, has accelerated market growth. The increasing use of handheld ultrasound devices in emergency care, primary care, and rural healthcare settings further strengthens North America’s position in the market.

Additionally, the region’s focus on telemedicine and AI-driven diagnostics has fueled investments in next-generation POCUS devices. With the rising prevalence of chronic diseases and the need for efficient diagnostic solutions, North America is expected to maintain its dominance in the global point-of-care ultrasound market.

Leading Companies and Competitive Landscape

The POCUS market is highly competitive, with key players such as GE Healthcare, Philips, Fujifilm SonoSite, Butterfly Network, and Mindray leading the industry. These companies are continuously innovating to develop compact, AI-powered, and wireless ultrasound solutions to cater to diverse clinical needs. The increasing competition is driving strategic collaborations, product launches, and advancements in ultrasound imaging software.

As demand for portable ultrasound devices continues to rise, companies are focusing on improving image quality, enhancing connectivity features, and expanding applications beyond traditional hospital settings. The competitive landscape is expected to remain dynamic, with ongoing technological advancements shaping the future of point-of-care ultrasound diagnostics.

List of Leading Companies:

• GE HealthCare
• Philips Healthcare
• Fujifilm Sonosite, Inc.
• Butterfly Network, Inc.
• Mindray Medical International Limited
• Siemens Healthineers
• Samsung Medison Co., Ltd.
• Canon Medical Systems Corporation
• Esaote SpA
• Clarius Mobile Health
• Konica Minolta, Inc.
• BenQ Medical Technology Corporation
• SonoScape Medical Corp.
• Terason
• Hologic, Inc.

Recent Developments:

• In January 2025, Philips Healthcare launched a new AI-powered handheld ultrasound device for real-time diagnostics.
• In December 2024, GE HealthCare introduced a wireless point-of-care ultrasound system with cloud connectivity.
• In November 2024, Butterfly Network partnered with a telemedicine provider to expand remote ultrasound diagnostics.
• In October 2024, Mindray Medical announced an advanced cart-based ultrasound system with AI-guided imaging.
• In September 2024, Clarius Mobile Health unveiled a next-generation wireless ultrasound with improved Doppler imaging.

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