Peer to Peer Car Rental Platform Market By Service Type (Car Rental, Van Rental, Electric Vehicle (EV) Rental, Luxury & Exotic Car Rental, Long-Term Rental), By Vehicle Type (Passenger Vehicles, Commercial Vehicles, Electric Vehicles (EVs), Luxury Vehicles, SUVs and Vans), By End-User (Individual Consumers, Businesses, Tourists, Fleet Owners, Car Rental Companies), and By Business Model (B2C, C2C, P2B, Subscription Model); Global Insights & Forecast (2023 – 2030)

As per Intent Market Research, the Peer to Peer Car Rental Platform Market was valued at USD 2.8 Billion in 2024-e and will surpass USD 7.1 Billion by 2030; growing at a CAGR of 14.3% during 2025-2030.

The Peer to Peer (P2P) car rental platform market has witnessed significant growth in recent years due to the growing demand for flexible, cost-effective, and convenient transportation solutions. This market leverages digital platforms to enable individuals to rent out their personal vehicles to others, creating a mutually beneficial ecosystem for car owners and renters. As shared mobility and sustainability initiatives become more important in urban areas, P2P car rentals offer an alternative to traditional car ownership. The market is expanding due to technological advancements, the proliferation of smartphone apps, and changing consumer preferences for car-sharing services.

Car Rental Service Type is Largest Owing to Strong Consumer Demand:

Among the various service types, traditional car rental services remain the largest segment. Car rental platforms cater to individuals, businesses, and tourists, offering flexible rental periods for both short-term and long-term use. The demand for car rentals is particularly strong in urban areas, where consumers prefer renting vehicles instead of maintaining personal cars. This service type is especially popular among tourists and business travelers who require transportation but may not want to deal with the responsibilities of ownership. The availability of a wide range of vehicles—ranging from economy cars to luxury models—further boosts the popularity of car rental services in the market.

Passenger Vehicles Segment is Largest in Vehicle Type Due to Broad Consumer Appeal:

In the vehicle type segment, passenger vehicles dominate the Peer to Peer car rental market. This subsegment is the largest due to the high consumer demand for compact cars, sedans, and other general-use vehicles that are affordable, easy to drive, and versatile for everyday needs. These vehicles are in high demand for short-term rentals, particularly in city-based markets where many consumers use car rentals as a substitute for personal car ownership. The passenger vehicles segment benefits from a wide availability of cars in various price ranges, making it a highly attractive option for both individual consumers and businesses.

Individual Consumers Drive the Largest End-User Segment in the Market:

Among the end-users, individual consumers constitute the largest group in the Peer to Peer car rental market. The growing shift towards shared mobility, fueled by the rise of car-sharing apps, has led to a surge in the number of individuals opting to rent vehicles for personal use. Factors such as the need for convenient transportation, the desire for affordable alternatives to car ownership, and an increased focus on sustainable mobility solutions all contribute to the growth of this segment. Additionally, individual consumers benefit from the convenience of booking vehicles via mobile apps, which has made car rentals more accessible than ever.

B2C Business Model is Largest Due to Direct Consumer Engagement:

The Business to Consumer (B2C) model is the largest in the Peer to Peer car rental market, as it involves direct transactions between businesses and consumers. In this model, car rental platforms manage the fleet and facilitate the rental process, offering customers the ability to choose from a wide variety of vehicles. B2C platforms provide a seamless experience through online booking, customer support, and vehicle delivery/pickup options. This model is highly favored by consumers looking for reliable and hassle-free rental services. Major companies like Turo and Getaround operate primarily under this model, providing a platform where car owners and renters can interact, while businesses handle the logistical aspects.

Asia-Pacific is the Fastest Growing Region Owing to Expanding Urbanization and Shared Mobility Trends:

The Asia-Pacific region is expected to be the fastest growing market for Peer to Peer car rental platforms. This region’s rapid urbanization, increasing disposable incomes, and growing adoption of shared mobility solutions are key drivers of growth. Countries like China, India, and Japan are seeing an uptick in car-sharing services as consumers seek affordable and flexible transportation options in densely populated urban centers. The rise of smartphone penetration and app-based services has further facilitated the expansion of P2P car rental services in this region. As infrastructure improves and the demand for shared mobility solutions grows, Asia-Pacific is poised to lead the global market.

Leading Companies and Competitive Landscape:

Leading players in the Peer to Peer car rental platform market include Turo, Getaround, HyreCar, Zipcar, and Car Next Door. These companies have developed strong brand identities and are leveraging technology to offer seamless car-sharing experiences. Turo and Getaround are particularly dominant in the market, with extensive vehicle networks and customer bases. Zipcar, a subsidiary of Avis Budget Group, offers both short-term and long-term rentals, expanding its reach through partnerships with corporations and universities. Competition in the market is growing as new entrants, including traditional car rental companies venturing into P2P services, seek to capture market share. These companies are increasingly focusing on technology integration, user-friendly interfaces, and sustainable vehicle options to differentiate themselves in a rapidly evolving market.

List of Leading Companies:

• Turo
• Getaround
• HyreCar
• SnappCar
• Drivy (Now part of Getaround)
• RentMyCar
• Car Next Door
• Uber Rent (via Uber)
• Share Now
• Zipcar (A subsidiary of Avis Budget Group)
• Goget
• Modo Co-operative
• OpenCar
• Simply Rental
• MyCarYourRental

Recent Developments:

• Turo Expands Internationally - Turo, one of the leading P2P car rental platforms, announced its expansion into multiple international markets, including the UK and Canada.
• Getaround Acquires Drivy - Getaround, a peer-to-peer car rental company, acquired Drivy to expand its European market share and enhance its fleet management system.
• HyreCar Partners with Uber - HyreCar has partnered with Uber to offer rideshare drivers a convenient way to rent vehicles for ridesharing services, catering to the growing gig economy.
• Zipcar Introduces New Subscription Model - Zipcar launched a new subscription service offering members the ability to rent vehicles for a longer term, catering to customers seeking flexible vehicle use.
• Car Next Door Rolls Out Electric Vehicle Rentals - Car Next Door announced the introduction of electric vehicles into its peer-to-peer fleet, catering to the increasing demand for sustainable transportation options.

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