Pantothenic Acid Market By Type (D-Pantothenic Acid, DL-Pantothenic Acid), By Application (Food & Beverages, Pharmaceuticals, Cosmetics & Personal Care, Animal Feed, Nutritional Supplements), By Form (Powder, Liquid), By Distribution Channel (Direct Sales, Distributors, Online Sales), and By End-Use Industry (Food & Beverages, Pharmaceuticals, Cosmetics & Personal Care, Animal Feed, Nutritional Supplements); Global Insights & Forecast (2023 – 2030)

As per Intent Market Research, the Pantothenic Acid Market was valued at USD 7.9 Billion in 2024-e and will surpass USD 10.6 Billion by 2030; growing at a CAGR of 5.1% during 2025-2030.

The Pantothenic Acid market is experiencing significant growth due to its critical role in a wide array of applications, from food and beverages to pharmaceuticals and cosmetics. As a vital nutrient, Pantothenic acid, also known as Vitamin B5, is increasingly in demand for use in supplements, fortified foods, animal feed, and skincare products. Its diverse applications and health benefits have spurred innovation in its production and usage, thereby influencing its market trajectory. The market is poised for further expansion as industries look to meet the growing consumer demand for health-related products, energy supplements, and functional foods.

D-Pantothenic Acid Segment Is Largest Owing To Its Versatility in Applications

D-Pantothenic acid is the most widely used form in the Pantothenic Acid market. This form of Vitamin B5 is utilized extensively in various applications, such as nutritional supplements, pharmaceuticals, and cosmetics. D-Pantothenic acid is preferred due to its higher bioavailability compared to the DL form, which makes it more effective in treating deficiencies and promoting skin health. In the cosmetics sector, D-Pantothenic acid plays a pivotal role in moisturizing formulations, wound healing, and hair care products. As consumers continue to prioritize health, wellness, and appearance, demand for D-Pantothenic acid is expected to grow steadily, solidifying its position as the largest subsegment in the market.

Food & Beverages Application Is Fastest Growing Owing To Rising Consumer Health Awareness

The food and beverages segment is witnessing the fastest growth within the Pantothenic Acid market. Increasing consumer awareness about the importance of vitamins in daily diets and the rising demand for functional foods have driven this growth. Pantothenic acid is often used for fortifying foods and beverages, ensuring that consumers receive the full nutritional benefits of essential vitamins. The rise of health-conscious consumers, coupled with the growing trend of vitamin-enriched beverages and snacks, is fueling the demand for Pantothenic acid in the food and beverage sector. As the market for functional foods continues to expand, this subsegment is expected to maintain its rapid growth trajectory.

Powder Form Is Largest Owing To Ease of Use and Versatility

The powder form of Pantothenic acid is the largest subsegment within the form category. This is due to its versatility, ease of use, and widespread application in both consumer and industrial products. Powdered Pantothenic acid is commonly used in dietary supplements, where it can be easily incorporated into capsules, tablets, or powders for direct consumption. Additionally, in the animal feed industry, the powdered form allows for efficient mixing and distribution of the vitamin. The preference for powders in industrial applications and ease of incorporation into various formulations is expected to maintain the dominance of this subsegment in the market.

Direct Sales Channel Is Largest Due to Strong Industry Networks

Direct sales dominate the Pantothenic Acid distribution channel segment due to established industry networks and direct relationships between manufacturers and end-users. Companies often rely on direct sales to ensure better control over product quality, pricing, and customer service. In the pharmaceutical and animal feed industries, where the demand for pure and high-quality Pantothenic acid is critical, direct sales ensure that products meet stringent standards. The direct sale approach also allows companies to foster long-term relationships with their clients, providing them with tailored solutions, technical support, and more reliable product delivery.

Food & Beverages End-Use Industry Is Largest Owing to Increased Demand for Functional Foods

The food and beverages sector continues to be the largest end-use industry for Pantothenic acid. As more consumers seek nutritionally balanced food options, the demand for fortified and functional foods has risen. Pantothenic acid plays a critical role in enhancing the nutritional profile of various products, particularly in beverages, processed foods, and snacks. With the growing trend of health-conscious eating habits and the preference for fortified foods that promote overall wellness, the food and beverage industry's demand for Pantothenic acid is expected to stay strong, making it the largest subsegment by end-use industry.

Asia-Pacific Region Is Fastest Growing Owing to Expanding Healthcare and Food Industries

The Asia-Pacific region is the fastest-growing in the Pantothenic Acid market, driven by the rapid expansion of the healthcare, food, and beverage industries in countries like China and India. As disposable incomes rise and consumer awareness regarding health and wellness increases, the demand for nutritionally fortified foods, dietary supplements, and cosmetics is booming. In addition, the growing prevalence of vitamin B5 deficiencies in certain regions has increased the need for supplementation, further propelling market growth. The region’s expanding manufacturing base for dietary products and increasing regulatory support for fortified foods will continue to fuel the rapid growth of the Pantothenic acid market in Asia-Pacific.

Competitive Landscape and Leading Companies

The Pantothenic Acid market is highly competitive, with several leading players focusing on innovation, production capacity expansion, and strategic partnerships to enhance their market presence. Key players such as BASF SE, DSM Nutritional Products, and Evonik Industries lead the market, contributing to its growth through advancements in production processes and distribution networks. These companies are investing in research and development to create more bioavailable forms of Pantothenic acid and explore new applications in health supplements and cosmetics. Additionally, partnerships with pharmaceutical companies and animal feed manufacturers are shaping the competitive landscape. As the demand for Pantothenic acid continues to rise, these leaders are expected to maintain their dominance while adapting to changing consumer preferences and market trends.

Recent Developments:

• BASF announced the opening of a new production facility for Pantothenic acid in Germany, aiming to strengthen its position in the global market.
• DSM acquired a major player in the nutritional supplements market, expanding its portfolio to include Pantothenic acid-rich formulations for health benefits.
• Lonza increased its production capacity for Pantothenic acid to meet growing demand in the pharmaceutical and animal feed markets.
• Evonik received regulatory approval for a new Pantothenic acid-based product aimed at enhancing the nutritional value in animal feed applications.
• Jiangsu Shenlong Biological Engineering entered a strategic partnership with international food and beverage brands to enhance the use of Pantothenic acid in fortified products.

List of Leading Companies:

• BASF SE
• DSM Nutritional Products
• Evonik Industries AG
• Lonza Group
• Jiangsu Shenlong Biological Engineering Co., Ltd.
• Zhejiang Medicine Co., Ltd.
• North China Pharmaceutical Group Corp.
• Hubei Huitian Pharmaceutical Co., Ltd.
• Hong Kong Kexing Pharmaceutical Co., Ltd.
• Shandong Xinfa Pharmaceutical Co., Ltd.
• Guangdong Techpool Bio-Pharma Co., Ltd.
• Mitsubishi Chemical Corporation
• Kane Biotech Inc.
• Glanbia PLC
• Farmson Pharmaceutical Gujarat Pvt. Ltd.

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