Oat-Based Ingredients Market By Type (Oat Flour, Oatmeal, Oat Fiber, Oat Protein, Oat Extract), By Application (Food & Beverages, Animal Feed, Personal Care, Pharmaceuticals), By Form (Powder, Liquid, Granules), By End-User Industry (Food & Beverage, Pharmaceutical, Animal Nutrition, Cosmetics & Personal Care), and By Region; Global Insights & Forecast (2023 – 2030)

As per Intent Market Research, the Oat-Based Ingredients Market was valued at USD 22.9 Billion in 2024-e and will surpass USD 38.4 Billion by 2030; growing at a CAGR of 9.0% during 2025-2030.

The oat-based ingredients market has seen significant growth in recent years, driven by increasing consumer demand for plant-based, functional foods and beverages. Oats are considered a superfood due to their high nutritional value, rich in fiber, vitamins, and minerals. As such, they are increasingly being used in a variety of food products, beverages, and even in animal feed and personal care products. The versatile nature of oat-based ingredients, particularly in gluten-free, dairy-free, and vegan applications, has contributed to the market’s expanding footprint across various industries.

Oat Flour Segment is Largest Owing to Versatility in Food & Beverage Applications

Oat flour is the largest subsegment in the oat-based ingredients market, primarily due to its extensive use in various food and beverage applications. Oat flour is a key ingredient in gluten-free products, which are gaining popularity among consumers with gluten sensitivities and those seeking healthier alternatives. The demand for oat flour is growing in baked goods such as bread, cookies, and muffins, as well as in snacks and breakfast cereals. Additionally, its role in providing texture, flavor, and nutritional benefits, including dietary fiber, protein, and essential fatty acids, makes it a preferred choice in the food industry.

The versatility of oat flour extends beyond baked goods, with significant demand emerging in ready-to-eat meals, plant-based snacks, and dairy alternatives. It is also used in nutritional supplements and dietary products due to its health benefits, particularly its ability to support digestion and heart health. With the growing trend toward healthier, natural, and plant-based foods, the oat flour segment is expected to maintain its dominance in the market over the forecast period.

Food & Beverages Application is Fastest Growing Owing to Demand for Healthy Alternatives

The food and beverages application is the fastest-growing segment within the oat-based ingredients market. This growth is driven by the increasing consumer preference for plant-based, gluten-free, and dairy-free alternatives in various food products. Oat-based ingredients, such as oat milk, oat protein, and oat flour, are increasingly being used as substitutes for dairy and other animal-based products. With the rise of veganism, flexitarian diets, and health-conscious consumer choices, oat-based beverages like oat milk are gaining significant traction as healthier alternatives to traditional dairy products.

The rapid growth of plant-based diets, especially in Western markets, has further fueled the demand for oat-based ingredients in food and beverages. Companies are expanding their product offerings to include oat-based ice creams, snacks, smoothies, and even baking mixes. This trend is particularly visible in the non-dairy beverage sector, where oat milk has carved out a substantial share of the market. As consumers continue to demand functional and nutritious food options, the food and beverages application segment is expected to maintain its rapid growth in the coming years.

Powder Form is Largest Owing to Its Ease of Use in Food Products

The powder form of oat-based ingredients is the largest subsegment, primarily due to its ease of use and versatility in food products. Powdered oat ingredients, such as oat flour and oat protein, are widely used in the food and beverage industry for baking, thickening, and fortifying products. The powder form is preferred by manufacturers because it can be easily integrated into various recipes, offers long shelf life, and can be used in a wide range of applications including snacks, health bars, and beverages.

Oat protein in powder form has also gained popularity due to its high protein content and functional properties, making it an ideal ingredient for protein supplements and meal replacement products. The ability to incorporate oat powder into both liquid and solid formulations further enhances its value. With the increasing demand for plant-based proteins and clean-label ingredients, the powder form of oat-based ingredients is expected to dominate the market.

Food & Beverage Industry is Largest End-User Industry for Oat-Based Ingredients

The food and beverage industry is the largest end-user of oat-based ingredients, driven by the growing demand for healthier, plant-based, and functional foods. Oats are an excellent source of fiber, antioxidants, and vitamins, making them ideal for inclusion in a variety of food and beverage products. The increasing consumer awareness regarding health and wellness, along with a shift towards natural and organic ingredients, has significantly boosted the demand for oat-based ingredients in this sector.

The versatility of oats allows them to be incorporated into products ranging from baked goods, breakfast cereals, and snacks, to plant-based beverages such as oat milk. The increasing popularity of functional foods with added health benefits, such as improving digestion or lowering cholesterol levels, is further driving the demand for oat-based ingredients. As the food and beverage industry continues to focus on clean-label and health-oriented products, oat-based ingredients will remain a staple in product development.

North America is Largest Region Owing to Rising Demand for Plant-Based Products

North America holds the largest share of the oat-based ingredients market, driven by the rising demand for plant-based and health-conscious products in the region. In recent years, there has been a surge in popularity for oat-based beverages, particularly oat milk, which has gained significant market share in the non-dairy beverage sector. This trend is further supported by the increasing number of consumers adopting plant-based diets, the growing prevalence of lactose intolerance, and rising concerns about sustainability and animal welfare.

The demand for oat-based ingredients in North America is not limited to beverages. The food sector, particularly in the United States and Canada, has seen rapid adoption of oat-based products such as snacks, baked goods, and nutritional supplements. With an increasing focus on health and wellness, consumers in North America are gravitating toward nutrient-dense, plant-based food products, which is expected to continue to drive the growth of oat-based ingredients in the region.

Competitive Landscape and Leading Companies

The oat-based ingredients market is highly competitive, with several key players actively engaged in product innovation, mergers and acquisitions, and expanding their market presence. Leading companies in the market, such as Oatly AB, General Mills, Cargill, and Archer Daniels Midland Company (ADM), are focusing on enhancing their product portfolios and increasing their production capabilities to meet the growing demand for oat-based ingredients. These companies are investing in research and development to produce high-quality, sustainable, and innovative oat-based products that cater to the evolving consumer preferences for plant-based, gluten-free, and health-oriented foods.

In addition to the established players, new entrants and regional players are also emerging in the market, especially in North America and Europe, where consumer interest in plant-based products is high. The competition is expected to intensify as companies strive to meet the increasing demand for oat-based ingredients across various applications, including food and beverages, animal feed, and personal care. Furthermore, with an increasing emphasis on sustainability and clean-label products, the competitive landscape in the oat-based ingredients market is likely to remain dynamic and innovative.

Recent Developments:

• Oatly AB has expanded its product portfolio with new oat-based beverages and snacks, targeting the rising demand for plant-based food products in North America.
• General Mills, known for its cereal products, has committed to investing in the development of oat-based ingredients, aiming to capture a larger share of the plant-based food market.
• Cargill has entered into a partnership with oat farmers to enhance the sustainability and traceability of its oat-based ingredients, ensuring a more eco-friendly supply chain.
• Ingredion and Puris Proteins have entered into a strategic collaboration to scale up the production and commercialization of high-quality oat protein ingredients for the growing plant-based food market.
• SunOpta has introduced a new line of oat-based beverages in Europe, catering to the increasing consumer preference for dairy alternatives and plant-based nutrition.

List of Leading Companies:

• Quaker Oats Company
• General Mills Inc.
• Oatly AB
• Cargill, Incorporated
• Kellogg's Company
• Archer Daniels Midland Company (ADM)
• Ingredion Incorporated
• Bunge Limited
• Avena Foods Limited
• The Hain Celestial Group
• SunOpta Inc.
• BASF SE
• Naturex (Givaudan)
• Puris Proteins
• Grain Millers Inc.

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