NVH Materials Market By Material Type (Rubber, Foam, Polypropylene (PP), Polyurethane (PU), Polyvinyl Chloride (PVC)), By Product Type (Absorption Materials, Insulation Materials, Damping Materials), By Application (Automotive, Aerospace, Construction, Industrial Equipment, Electronics), By Vehicle Type (Passenger Vehicles, Commercial Vehicles, Electric & Hybrid Vehicles), and By Region; Global Insights & Forecast (2023 – 2030)

As per Intent Market Research, the NVH Materials Market was valued at USD 12.2 Billion in 2024-e and will surpass USD 17.9 Billion by 2030; growing at a CAGR of 6.6% during 2025-2030.

The global NVH (Noise, Vibration, and Harshness) materials market is experiencing robust growth driven by the increasing demand for acoustic and vibration control solutions across industries. With advancements in automotive technologies, the rise of electric vehicles, and the growing emphasis on passenger comfort, NVH materials are becoming indispensable. The market also benefits from stringent noise regulations and the demand for lightweight, sustainable materials.

Foam Segment is Fastest Growing Owing to Its Versatility

Foam is emerging as the fastest-growing material type in the NVH materials market due to its excellent sound absorption and vibration-dampening properties. It is widely used in automotive, construction, and industrial applications to minimize noise and improve overall comfort. Its lightweight nature and adaptability make it ideal for electric vehicles, where reducing weight is critical.

The growing adoption of polyurethane and polyethylene foams for advanced soundproofing solutions has further fueled demand. With the focus on eco-friendly and recyclable materials, manufacturers are innovating foam products that meet environmental standards, driving their adoption in multiple industries.

Insulation Materials Segment is Largest Due to Widespread Applications

Insulation materials dominate the NVH materials market, accounting for the largest share due to their extensive use in the automotive and construction sectors. These materials effectively reduce sound transmission and improve thermal efficiency, making them critical for noise control and energy conservation.

In the automotive industry, insulation materials are integral to achieving quieter cabins and meeting regulatory noise standards. Meanwhile, in construction, they enhance building acoustics and energy efficiency. The versatility of insulation materials across industries solidifies their position as a market leader.

Automotive Segment is Largest Owing to High Vehicle Production

The automotive sector holds the largest share in the NVH materials market, driven by the continuous growth in vehicle production and the demand for quieter, more comfortable vehicles. NVH materials are used extensively in passenger and commercial vehicles to minimize engine noise, road vibrations, and harshness.

Electric and hybrid vehicles further amplify this demand, as the absence of traditional engine noise makes other sounds more noticeable. Automakers are investing in advanced NVH solutions to ensure optimal passenger experience, contributing significantly to the market's expansion.

Electric & Hybrid Vehicles Segment is Fastest Growing Due to Rising EV Adoption

The electric & hybrid vehicles segment is the fastest-growing category in the NVH materials market. As EV adoption accelerates globally, manufacturers are addressing unique challenges related to noise and vibration stemming from electric motors and battery components.

NVH materials play a pivotal role in enhancing cabin acoustics and mitigating high-frequency vibrations in EVs. The push for sustainable transportation and government incentives for electric vehicles are further driving investments in advanced NVH solutions tailored for this segment.

Asia-Pacific is Largest Market Owing to High Automotive Production

Asia-Pacific leads the NVH materials market, accounting for the largest share due to the significant automotive production in countries like China, Japan, and India. The region’s expanding construction industry and rapid industrialization also contribute to the high demand for NVH materials.

With increasing investments in electric vehicles and stringent noise regulations in key markets, Asia-Pacific continues to dominate the global landscape. Major players are expanding their presence in the region to capitalize on these opportunities, further strengthening its market position.

Leading Companies and Competitive Landscape

The NVH materials market is highly competitive, with prominent players like 3M Company, BASF SE, Dow Inc., and Huntsman Corporation driving innovation. These companies focus on developing advanced and sustainable materials to cater to evolving customer needs. Partnerships, acquisitions, and R&D investments are common strategies to gain a competitive edge.

The market also witnesses regional players targeting niche applications, intensifying competition. With the growing importance of lightweight and eco-friendly NVH solutions, the competitive landscape is expected to remain dynamic, fostering further innovation and expansion.

Recent Developments:

• 3M introduced a range of eco-friendly NVH materials targeting automotive and construction industries.
• BASF completed the acquisition of a leading foam manufacturer to expand its NVH materials portfolio.
• Dow announced the launch of high-performance NVH materials optimized for electric vehicles.
• Sika enhanced its NVH portfolio by introducing advanced soundproofing solutions for the automotive market in Asia-Pacific.
• Huntsman Corporation inaugurated an innovation center focused on developing next-generation NVH solutions.

List of Leading Companies:

• 3M Company
• BASF SE
• Dow Inc.
• Huntsman Corporation
• Covestro AG
• Henkel AG & Co. KGaA
• ExxonMobil Corporation
• Sika AG
• LyondellBasell Industries
• Celanese Corporation
• Sumitomo Riko Company Limited
• Toray Industries, Inc.
• Morgan Advanced Materials
• Trelleborg AB
• Saint-Gobain

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