Nutricosmetics Market By Product Type (Oral Supplements, Functional Foods, Functional Beverages, Topical Products), By Ingredient (Vitamins, Minerals, Proteins & Amino Acids, Collagen, Antioxidants, Plant Extracts & Herbs, Omega-3 Fatty Acids, Probiotics), By Application (Skin Care, Anti-Aging, Hair Care, Nail Care, Weight Management, Cellulite Reduction, Sun Protection), By Distribution Channel (Online Stores, Supermarkets/Hypermarkets, Specialty Stores, Pharmacies/Drug Stores, Direct Selling), and By Region; Global Insights & Forecast (2023 – 2030)

As per Intent Market Research, the Nutricosmetics Market was valued at USD 7.3 Billion in 2024-e and will surpass USD 10.6 Billion by 2030; growing at a CAGR of 6.4% during 2025-2030.

The nutricosmetics market is evolving rapidly, driven by the increasing consumer demand for beauty products that promote wellness from within. With a growing focus on natural and functional ingredients, consumers are seeking products that offer both health and beauty benefits. Nutricosmetics, which blend nutrition and cosmetics, cater to skincare, haircare, and anti-aging needs, becoming a significant part of the beauty and wellness industry. As more people turn to supplements, functional foods, and beverages to enhance their beauty and health, the market is expected to witness substantial growth in the coming years.

Product Type Segment is Largest Owing to Oral Supplements' Popularity

The oral supplements subsegment is the largest within the nutricosmetics market, owing to the increasing popularity of beauty supplements that promise to improve skin, hair, and nails. These supplements typically contain ingredients such as collagen, vitamins, and antioxidants, which are known for their benefits in maintaining skin elasticity, reducing wrinkles, and promoting overall skin health. Oral supplements are convenient to use, often providing a more accessible way for consumers to incorporate beauty-boosting ingredients into their routine.

Consumers increasingly prefer oral supplements over topical products due to ease of use, a wide variety of available formulas, and the growing body of research supporting the efficacy of ingestible beauty products. This trend is also fueled by the growing awareness of the benefits of internal health on external beauty. As people become more health-conscious, oral supplements have garnered widespread popularity as a part of daily wellness routines, further cementing their dominant position in the market.

Ingredient Segment is Largest Owing to Collagen's Dominance

Within the ingredient segment, collagen emerges as the largest subsegment, driven by its proven benefits for skin elasticity, hydration, and overall skin health. Collagen supplements are extensively used in nutricosmetics for their ability to combat the signs of aging, such as wrinkles and sagging skin. The growing awareness of the benefits of collagen as an anti-aging ingredient has led to its widespread inclusion in both supplements and functional foods.

Collagen's ability to improve skin elasticity and reduce visible signs of aging has made it a staple ingredient in many nutricosmetic formulations. It remains a consumer favorite due to its effectiveness in skin rejuvenation, and its inclusion in various products has helped boost consumer confidence in nutricosmetics. The increasing demand for anti-aging solutions drives the continual growth of the collagen-based nutricosmetic products segment, making it a dominant force in the market.

Application Segment is Fastest Growing Owing to Anti-Aging Demand

The anti-aging application segment is growing at the fastest rate within the nutricosmetics market. Anti-aging products often feature ingredients such as collagen, antioxidants, and vitamins, which help reduce the appearance of wrinkles, fine lines, and other signs of aging. As the global population ages, the demand for effective anti-aging solutions continues to rise, driving the rapid growth of this segment.

Anti-aging nutricosmetics, especially oral supplements and functional foods, have garnered significant attention due to their ability to address multiple skin concerns simultaneously. The growing emphasis on looking youthful and maintaining healthy skin for longer has led to an increased focus on anti-aging solutions, particularly those that offer long-term benefits. This trend is expected to continue, with consumers increasingly turning to ingestible beauty products as part of their anti-aging regimen.

Distribution Channel Segment is Largest Owing to Online Stores' Growth

The online stores subsegment is the largest within the nutricosmetics distribution channel segment. E-commerce platforms have seen rapid growth as a result of the increasing preference for convenient shopping and the availability of a wide range of nutricosmetic products. Consumers are not only looking for variety and convenience but also for trusted brands and reviews, which are easily accessible through online platforms.

The expansion of online retail channels has significantly contributed to the growth of the nutricosmetics market, especially in the wake of the COVID-19 pandemic, which pushed more consumers to shop online. The ease of ordering products from the comfort of home, combined with the availability of detailed product descriptions, consumer reviews, and special offers, has made online stores the preferred shopping method for nutricosmetics. This trend is expected to continue as e-commerce further integrates into everyday shopping habits.

Asia-Pacific Region is Fastest Growing Owing to Rising Demand

The Asia-Pacific region is the fastest-growing market for nutricosmetics, driven by an increasing focus on beauty and wellness in countries like China, Japan, South Korea, and India. As disposable incomes rise and awareness of personal health and beauty increases, consumers in this region are turning to nutricosmetics for both preventive and corrective skincare solutions. The growth of the middle-class population, along with the increasing trend of self-care and wellness, is further propelling market growth.

In addition, the demand for natural and herbal ingredients in beauty products is prominent in the Asia-Pacific region, further driving the market for plant-based nutricosmetics. The region's strong cultural emphasis on beauty and the incorporation of traditional ingredients like ginseng, green tea, and turmeric into nutricosmetic formulations also contributes to the rapid growth of the market in this region.

Competitive Landscape: Leading Companies in Nutricosmetics

The competitive landscape of the nutricosmetics market is characterized by a mix of global and regional players focusing on product innovation, expanding distribution channels, and leveraging consumer trust. Leading companies such as Nestlé Skin Health, Amway, Swisse Wellness, and Herbalife are dominating the market with a diverse range of products targeting various beauty concerns. These companies invest heavily in research and development to offer products with proven efficacy, catering to the growing demand for beauty-from-within solutions.

The market also sees the entry of newer players who are focusing on niche offerings, such as plant-based nutricosmetics and targeted solutions for skin, hair, and nails. These companies often differentiate themselves through the use of novel ingredients, sustainable packaging, and strong marketing strategies. As the demand for nutricosmetics continues to grow, the market will witness increased competition, with companies striving to meet the diverse needs of beauty-conscious consumers globally.

Recent Developments:

• Nestlé Skin Health recently introduced a new line of beauty supplements aimed at enhancing skin health, focusing on collagen and antioxidant-rich ingredients. This move aligns with the growing demand for beauty products that promote health from within.
• Amway has expanded its nutricosmetics portfolio with the launch of a new range of hair care supplements, offering enhanced nourishment to promote stronger, healthier hair, complementing their existing beauty products.
• Swisse Wellness has entered a strategic partnership with multiple global beauty brands to co-develop a new range of nutricosmetic products, focusing on the anti-aging and skin health markets.
• Pfizer has acquired a leading startup in the nutricosmetics industry, emphasizing its commitment to expanding in the growing wellness sector. This acquisition adds a range of skin health supplements to their existing product offerings.
• L'Oréal announced significant investment in research and development of nutricosmetic products to explore the potential of combining skincare with nutritional supplements, aiming for a scientifically-backed approach to beauty.

List of Leading Companies:

• Nestlé Skin Health
• Amway
• Herbalife International
• Swisse Wellness
• Pfizer Inc.
• BASF
• Beiersdorf AG
• Groupe Rocher
• L'Oréal
• DSM Nutritional Products
• Shiseido Company
• Unilever
• Johnson & Johnson
• Himalaya Wellness
• Sabinsa Corporation

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