As per Intent Market Research, the Mobile Gaming Market was valued at USD 95.7 Billion in 2024-e and will surpass USD 231.6 Billion by 2030; growing at a CAGR of 15.9% during 2025 - 2030.
The mobile gaming market has rapidly grown into one of the most significant sectors of the global entertainment industry, driven by the increasing adoption of smartphones and tablets. Mobile gaming offers a highly accessible and engaging experience, allowing users to play anywhere, anytime. As mobile devices become more powerful, game developers continue to push the boundaries of creativity and interactivity, offering more immersive experiences. The mobile gaming sector benefits from a diverse range of genres, monetization models, and platforms, ensuring a broad appeal to various demographics and gaming preferences.
With the rise of mobile-first players, the mobile gaming market has transformed the gaming landscape, particularly with the proliferation of smartphones and tablets. These devices have democratized gaming by providing an affordable entry point to gaming for billions of users worldwide. The increasing penetration of mobile internet and the improvement in mobile graphics and processing power have also contributed to the market's growth. This has led to significant shifts in gaming trends, with mobile games now accounting for a large share of the global gaming revenue.
Smartphones Lead the Mobile Gaming Market
The smartphone segment is the largest within the mobile gaming market, as smartphones serve as the primary gaming device for the majority of players. The convenience, portability, and powerful hardware of smartphones make them the preferred choice for mobile gaming. With the continued advancements in mobile technology, including faster processors, improved graphics, and longer battery life, smartphones are offering increasingly sophisticated gaming experiences, from high-end action games to casual puzzles.
Smartphones also provide an easily accessible gaming platform for players, as they are integrated into daily life for communication, work, and entertainment. The ability to play games on smartphones during travel, commutes, or in-between tasks contributes to their dominance in the mobile gaming market. The wide availability of iOS and Android devices further enhances the market reach of smartphone gaming, making it a global phenomenon. As smartphones continue to evolve with better specifications and more gaming-oriented features, this segment is expected to maintain its leadership position.
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Role-Playing Games (RPG) Drive Market Engagement
Among the diverse game genres, role-playing games (RPGs) are experiencing rapid growth in the mobile gaming market. RPGs engage players by allowing them to immerse themselves in detailed worlds, create characters, and follow intricate storylines. The depth and narrative-driven gameplay make RPGs highly appealing to a wide range of mobile gamers, particularly those who enjoy an immersive and interactive experience.
The growing popularity of mobile RPGs is supported by their ability to incorporate both single-player and multiplayer elements, giving players the flexibility to enjoy the game at their own pace or connect with others in real-time. Mobile RPGs often feature dynamic environments, extensive customization options, and deep lore, all of which enhance player retention and engagement. Titles like Genshin Impact, Final Fantasy Brave Exvius, and Raid: Shadow Legends have set a high standard for mobile RPGs, encouraging more developers to invest in this genre. The demand for RPG games is expected to grow as developers continue to create more expansive and visually impressive mobile experiences.
Freemium Monetization Model Dominates Mobile Gaming
The freemium monetization model is the dominant revenue-generating strategy within the mobile gaming market. This model allows players to download and play games for free, with in-app purchases offering premium features, virtual goods, or additional content. Freemium games attract a larger player base due to the zero-cost barrier to entry, while offering players the option to spend money on in-game items that enhance their experience.
The freemium model is particularly effective in mobile gaming because it capitalizes on the large volume of casual players who may not be willing to make an upfront purchase but are willing to spend small amounts over time on in-game purchases. Popular mobile games like Clash of Clans, Candy Crush Saga, and PUBG Mobile have successfully utilized this monetization model, generating significant revenue through microtransactions. As mobile games become more immersive and content-rich, developers are likely to continue leveraging the freemium model to maximize revenue while keeping the player base engaged.
Android Leads the Mobile Gaming Platform Market
The Android platform is the largest operating system in the mobile gaming market, accounting for the majority of the global gaming market share. Android’s extensive reach, supported by a wide variety of devices at various price points, makes it a top choice for mobile gamers across the world. The availability of millions of games on the Google Play Store allows developers to reach a vast audience, ranging from casual gamers to dedicated enthusiasts.
Android’s openness also allows for more flexibility in game development, enabling developers to create diverse gaming experiences for different devices and regions. Moreover, Android’s integration with other Google services, such as Google Play Games and the ability to sync game progress across devices, enhances the overall gaming experience. As the number of Android users continues to grow, particularly in emerging markets, the platform is expected to maintain its dominance in the mobile gaming industry.
Asia-Pacific Region Leads Global Mobile Gaming Market
The Asia-Pacific region is the largest and fastest-growing market for mobile gaming, driven by the high adoption of smartphones, a large young population, and increasing disposable income in countries like China, India, and Japan. Mobile gaming is particularly popular in Asia-Pacific, where smartphones have become the primary gaming device for millions of consumers. The region is home to some of the largest mobile gaming markets in the world, including China, South Korea, and Japan, which host a significant number of mobile game developers, players, and esports events.
The demand for mobile games in Asia-Pacific is also driven by the popularity of free-to-play games and the growing role of esports in mobile gaming. Additionally, mobile game developers are creating region-specific games that cater to local preferences and gaming habits, further boosting the growth of the market. As the mobile gaming industry continues to expand in Asia-Pacific, the region is expected to maintain its leadership position in the global market.
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Competitive Landscape: Key Players and Market Dynamics
The mobile gaming market is highly competitive, with several established and emerging players dominating the space. Leading mobile game developers and publishers include Tencent Games, Supercell, King, Niantic, Activision Blizzard, and Electronic Arts, among others. These companies are constantly innovating and launching new titles to capture the attention of a diverse audience.
The competition is also fueled by smaller indie developers, who are making their mark by offering unique, creative, and niche games that attract specific segments of the gaming population. In addition, the rise of cloud gaming, where users can play high-quality games without the need for powerful devices, is opening new opportunities for game developers and changing the way games are delivered to players.
As the mobile gaming market continues to grow, companies are focusing on game diversification, cross-platform compatibility, and expanding monetization strategies to stay competitive. Additionally, advancements in augmented reality (AR), virtual reality (VR), and 5G technology are likely to influence future trends in the mobile gaming space.
List of Leading Companies:
- Tencent Games
- NetEase Games
- Activision Blizzard
- Electronic Arts Inc.
- Supercell
- Rovio Entertainment
- Zynga Inc.
- Niantic, Inc.
- Bandai Namco Entertainment
- King Digital Entertainment
- Square Enix
- Take-Two Interactive
- Gameloft
- Ubisoft Entertainment
- Glu Mobile
Recent Developments:
- Tencent Games announced in February 2025 the launch of a new battle royale game designed for mobile, with advanced AI features to enhance gameplay.
- Activision Blizzard revealed in January 2025 the release of a mobile version of one of their popular console franchises, aimed at expanding its mobile gaming presence.
- Zynga Inc. introduced a new mobile social gaming platform in December 2024, offering users a wide variety of casual games and social features.
- Supercell expanded its mobile gaming portfolio in November 2024 with the acquisition of a leading mobile game development studio focused on RPG games.
- Niantic, Inc. launched a new augmented reality (AR) mobile game in October 2024, combining location-based gameplay with immersive AR technology.
Report Scope:
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Report Features |
Description |
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Market Size (2024-e) |
USD 95.7 Billion |
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Forecasted Value (2030) |
USD 231.6 Billion |
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CAGR (2025 – 2030) |
15.9% |
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Base Year for Estimation |
2024-e |
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Historic Year |
2023 |
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Forecast Period |
2025 – 2030 |
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Report Coverage |
Market Forecast, Market Dynamics, Competitive Landscape, Recent Developments |
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Segments Covered |
Mobile Gaming Market By Type (Smartphones, Tablets), By Game Genre (Action, Adventure, Sports, Puzzle, Strategy, Role-Playing Games (RPG), Simulation), By Monetization Model (Freemium, Subscription, Pay-per-download), and By Platform (iOS, Android) |
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Regional Analysis |
North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, India, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, and Rest of Latin America), Middle East & Africa (Saudi Arabia, UAE, Rest of Middle East & Africa) |
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Major Companies |
Tencent Games, NetEase Games, Activision Blizzard, Electronic Arts Inc., Supercell, Rovio Entertainment, Niantic, Inc., Bandai Namco Entertainment, King Digital Entertainment, Square Enix, Take-Two Interactive, Gameloft, Glu Mobile |
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Customization Scope |
Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements |
Frequently Asked Questions
The Mobile Gaming Market was valued at USD 95.7 Billion in 2024-e and is expected to grow at a CAGR of 15.9% of over from 2025 to 2030.
The mobile gaming market refers to the industry surrounding video games designed for mobile devices such as smartphones and tablets, focusing on various game genres, platforms, and monetization strategies.
Key drivers include the increasing use of smartphones, advancements in mobile technology, growing mobile internet access, and the rise of freemium and subscription-based monetization models.
Popular mobile game genres include action, adventure, puzzle, strategy, role-playing, and sports, with action and puzzle games often leading in downloads and revenue.
Common monetization models include freemium (free to play with in-app purchases), subscription-based models, and pay-per-download options for games.
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1. Introduction |
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1.1. Market Definition |
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1.2. Scope of the Study |
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1.3. Research Assumptions |
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1.4. Study Limitations |
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2. Research Methodology |
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2.1. Research Approach |
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2.1.1. Top-Down Method |
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2.1.2. Bottom-Up Method |
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2.1.3. Factor Impact Analysis |
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2.2. Insights & Data Collection Process |
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2.2.1. Secondary Research |
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2.2.2. Primary Research |
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2.3. Data Mining Process |
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2.3.1. Data Analysis |
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2.3.2. Data Validation and Revalidation |
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2.3.3. Data Triangulation |
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3. Executive Summary |
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3.1. Major Markets & Segments |
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3.2. Highest Growing Regions and Respective Countries |
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3.3. Impact of Growth Drivers & Inhibitors |
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3.4. Regulatory Overview by Country |
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4. Mobile Gaming Market, by Type (Market Size & Forecast: USD Million, 2023 – 2030) |
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4.1. Smartphones |
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4.2. Tablets |
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5. Mobile Gaming Market, by Game Genre (Market Size & Forecast: USD Million, 2023 – 2030) |
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5.1. Action |
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5.2. Adventure |
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5.3. Sports |
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5.4. Puzzle |
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5.5. Strategy |
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5.6. Role-Playing Games (RPG) |
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5.7. Simulation |
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6. Mobile Gaming Market, by Monetization Model (Market Size & Forecast: USD Million, 2023 – 2030) |
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6.1. Freemium |
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6.2. Subscription |
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6.3. Pay-per-download |
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7. Mobile Gaming Market, by Platform (Market Size & Forecast: USD Million, 2023 – 2030) |
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7.1. iOS |
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7.2. Android |
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8. Regional Analysis (Market Size & Forecast: USD Million, 2023 – 2030) |
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8.1. Regional Overview |
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8.2. North America |
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8.2.1. Regional Trends & Growth Drivers |
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8.2.2. Barriers & Challenges |
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8.2.3. Opportunities |
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8.2.4. Factor Impact Analysis |
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8.2.5. Technology Trends |
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8.2.6. North America Mobile Gaming Market, by Type |
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8.2.7. North America Mobile Gaming Market, by Game Genre |
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8.2.8. North America Mobile Gaming Market, by Monetization Model |
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8.2.9. North America Mobile Gaming Market, by Platform |
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8.2.10. By Country |
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8.2.10.1. US |
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8.2.10.1.1. US Mobile Gaming Market, by Type |
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8.2.10.1.2. US Mobile Gaming Market, by Game Genre |
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8.2.10.1.3. US Mobile Gaming Market, by Monetization Model |
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8.2.10.1.4. US Mobile Gaming Market, by Platform |
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8.2.10.2. Canada |
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8.2.10.3. Mexico |
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*Similar segmentation will be provided for each region and country |
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8.3. Europe |
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8.4. Asia-Pacific |
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8.5. Latin America |
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8.6. Middle East & Africa |
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9. Competitive Landscape |
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9.1. Overview of the Key Players |
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9.2. Competitive Ecosystem |
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9.2.1. Level of Fragmentation |
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9.2.2. Market Consolidation |
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9.2.3. Product Innovation |
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9.3. Company Share Analysis |
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9.4. Company Benchmarking Matrix |
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9.4.1. Strategic Overview |
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9.4.2. Product Innovations |
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9.5. Start-up Ecosystem |
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9.6. Strategic Competitive Insights/ Customer Imperatives |
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9.7. ESG Matrix/ Sustainability Matrix |
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9.8. Manufacturing Network |
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9.8.1. Locations |
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9.8.2. Supply Chain and Logistics |
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9.8.3. Product Flexibility/Customization |
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9.8.4. Digital Transformation and Connectivity |
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9.8.5. Environmental and Regulatory Compliance |
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9.9. Technology Readiness Level Matrix |
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9.10. Technology Maturity Curve |
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9.11. Buying Criteria |
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10. Company Profiles |
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10.1. Tencent Games |
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10.1.1. Company Overview |
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10.1.2. Company Financials |
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10.1.3. Product/Service Portfolio |
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10.1.4. Recent Developments |
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10.1.5. IMR Analysis |
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*Similar information will be provided for other companies |
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10.2. NetEase Games |
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10.3. Activision Blizzard |
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10.4. Electronic Arts Inc. |
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10.5. Supercell |
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10.6. Rovio Entertainment |
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10.7. Zynga Inc. |
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10.8. Niantic, Inc. |
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10.9. Bandai Namco Entertainment |
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10.10. King Digital Entertainment |
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10.11. Square Enix |
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10.12. Take-Two Interactive |
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10.13. Gameloft |
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10.14. Ubisoft Entertainment |
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10.15. Glu Mobile |
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11. Appendix |
A comprehensive market research approach was employed to gather and analyze data on the Mobile Gaming Market. In the process, the analysis was also done to analyze the parent market and relevant adjacencies to measure the impact of them on the Mobile Gaming Market. The research methodology encompassed both secondary and primary research techniques, ensuring the accuracy and credibility of the findings.
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Secondary Research
Secondary research involved a thorough review of pertinent industry reports, journals, articles, and publications. Additionally, annual reports, press releases, and investor presentations of industry players were scrutinized to gain insights into their market positioning and strategies.
Primary Research
Primary research involved conducting in-depth interviews with industry experts, stakeholders, and market participants across the E-Waste Management ecosystem. The primary research objectives included:
- Validating findings and assumptions derived from secondary research
- Gathering qualitative and quantitative data on market trends, drivers, and challenges
- Understanding the demand-side dynamics, encompassing end-users, component manufacturers, facility providers, and service providers
- Assessing the supply-side landscape, including technological advancements and recent developments
Market Size Assessment
A combination of top-down and bottom-up approaches was utilized to analyze the overall size of the Mobile Gaming Market. These methods were also employed to assess the size of various subsegments within the market. The market size assessment methodology encompassed the following steps:
- Identification of key industry players and relevant revenues through extensive secondary research
- Determination of the industry's supply chain and market size, in terms of value, through primary and secondary research processes
- Calculation of percentage shares, splits, and breakdowns using secondary sources and verification through primary sources
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Data Triangulation
To ensure the accuracy and reliability of the market size, data triangulation was implemented. This involved cross-referencing data from various sources, including demand and supply side factors, market trends, and expert opinions. Additionally, top-down and bottom-up approaches were employed to validate the market size assessment.