As per Intent Market Research, the Input was valued at USD 87.2 Billion in 2024-e and will surpass USD 295.1 Billion by 2030; growing at a CAGR of 22.5% during 2025-2030.
The location-based advertising (LBA) market is witnessing robust growth, driven by the increasing adoption of mobile devices and advancements in geolocation technologies. LBA enables businesses to deliver targeted, personalized advertisements based on a user's geographic location, enhancing customer engagement and boosting conversion rates. This advertising approach has gained traction across multiple industries, from retail to healthcare, due to its ability to drive in-store traffic and foster real-time interactions.
The market is further propelled by the integration of data analytics, artificial intelligence, and real-time tracking technologies. As businesses increasingly prioritize personalized marketing strategies, location-based advertising is emerging as a key tool for optimizing customer experiences, increasing brand loyalty, and achieving higher ROI.
Push Advertising Leads Type Segment Owing to Proactive Engagement
Push Advertising dominates the type segment, as businesses leverage this approach to proactively deliver location-specific promotions, notifications, and offers. Push advertising, typically sent via mobile devices, ensures high visibility and immediate customer engagement by delivering content directly to the user’s device.
The effectiveness of push advertising lies in its ability to trigger instant actions, such as visiting a nearby store or redeeming a coupon. Retail and hospitality industries, in particular, are utilizing this format extensively to capture the attention of on-the-go consumers, driving its dominance in the market.
Mobile Devices Drive Platform Segment Due to Ubiquity
Mobile Devices represent the largest platform segment, owing to their widespread use and integration with location-tracking technologies. The portability and high adoption rate of smartphones enable advertisers to reach users at any time, making mobile devices the cornerstone of location-based campaigns.
Innovative mobile applications and location-aware services have further enhanced the potential of LBA. From personalized shopping recommendations to geofenced promotional alerts, mobile devices offer unmatched opportunities for real-time, context-aware marketing strategies.
Video-Based Ads Fastest in Content Format Owing to High Engagement
Video-Based Ads are the fastest-growing content format, driven by their superior engagement rates and ability to convey complex messages effectively. Video content, combined with location-based targeting, enables advertisers to create immersive, interactive experiences that resonate with audiences.
Platforms like social media and video-streaming services amplify the reach of location-based video ads, making them an essential part of marketing campaigns across industries such as entertainment, food and beverage, and retail. As video consumption continues to rise, this segment is expected to witness sustained growth.
Retail Industry Leads End-User Segment
The Retail Industry is the largest end-user segment, leveraging location-based advertising to attract customers to physical stores and optimize in-store experiences. Retailers use LBA to send personalized promotions, product recommendations, and loyalty rewards, enhancing customer satisfaction and increasing sales.
With the rise of omnichannel retail strategies, location-based advertising has become a critical tool for bridging the gap between online and offline shopping experiences. Retailers continue to invest in this technology to stay competitive and drive foot traffic in a challenging market environment.
Outdoor Locations Dominate Location Type Segment
Outdoor Locations dominate the location type segment due to the higher volume of foot traffic and broader reach. Advertisers use outdoor LBA for geofencing campaigns, targeting users near malls, transit hubs, or popular attractions.
The ability to capture consumer attention in real-time, combined with advancements in GPS and beacon technologies, makes outdoor locations highly effective for driving engagement and conversions. Industries such as automotive, hospitality, and food and beverage extensively rely on outdoor LBA to maximize their marketing impact.
North America Leads Regional Market
North America is the largest regional market for location-based advertising, driven by advanced technological infrastructure, high smartphone penetration, and a strong focus on personalized marketing strategies. The United States, in particular, plays a pivotal role, with businesses across various industries adopting LBA to enhance customer engagement and boost sales.
The presence of key players in mobile technology and advertising, coupled with increasing investments in AI-driven solutions, further reinforces the region’s dominance. As consumer expectations for tailored experiences grow, North America is likely to maintain its leadership in the global LBA market.
Competitive Landscape
The location-based advertising market is highly competitive, with leading players such as Google, Facebook, IBM, and Foursquare driving innovation. These companies are continuously enhancing their platforms with advanced features like AI integration, geofencing, and real-time analytics to deliver more precise targeting and improved ad performance.
Emerging players are also entering the market with niche solutions, intensifying competition. Strategic collaborations, partnerships, and acquisitions are common strategies among major players to expand their reach and maintain a competitive edge in this dynamic and rapidly evolving industry.
Recent Developments:
- In December 2024, Google LLC introduced a new geotargeting feature for its Google Ads platform, enabling businesses to deliver more personalized ads based on real-time location data.
- In November 2024, Facebook (Meta) expanded its location-based advertising tools with AI-driven suggestions for hyperlocal ad content in emerging markets.
- In October 2024, Apple Inc. rolled out advanced privacy settings for location-based ads on iOS, giving users greater control over their location data.
- In September 2024, GroundTruth launched a new beacon technology for in-store advertising, enhancing real-time targeting capabilities for retailers.
- In August 2024, Foursquare Labs, Inc. partnered with a major hospitality chain to implement geotargeted ads for personalized vacation offers.
List of Leading Companies:
- Google LLC
- Facebook, Inc. (Meta)
- Apple Inc.
- IBM Corporation
- Microsoft Corporation
- Foursquare Labs, Inc.
- Verizon Communications Inc.
- Uber Technologies, Inc.
- Yelp Inc.
- PlaceIQ, Inc.
- Telenav, Inc.
- GroundTruth
- Admoove
- Blis
- Near
Report Scope:
|
Report Features |
Description |
|
Market Size (2024-e) |
USD 87.2 Billion |
|
Forecasted Value (2030) |
USD 295.1 Billion |
|
CAGR (2025 – 2030) |
22.5% |
|
Base Year for Estimation |
2024-e |
|
Historic Year |
2023 |
|
Forecast Period |
2025 – 2030 |
|
Report Coverage |
Market Forecast, Market Dynamics, Competitive Landscape, Recent Developments |
|
Segments Covered |
Location-Based Advertising Market by Type (Push Advertising, Pull Advertising), Platform (Mobile Devices, Desktop, Tablets), Content Format (Text-Based Ads, Image-Based Ads, Video-Based Ads, Rich Media Ads), End-User Industry (Retail, Hospitality, Automotive, Food and Beverage, Healthcare, Entertainment), Location Type (Outdoor Locations, Indoor Locations) |
|
Regional Analysis |
North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, India, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, and Rest of Latin America), Middle East & Africa (Saudi Arabia, UAE, Rest of Middle East & Africa) |
|
Major Companies |
Google LLC, Facebook, Inc. (Meta), Apple Inc., IBM Corporation, Microsoft Corporation, Foursquare Labs, Inc., Verizon Communications Inc., Uber Technologies, Inc., Yelp Inc., PlaceIQ, Inc., Telenav, Inc., GroundTruth, Admoove, Blis, Near |
|
Customization Scope |
Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements |
|
1. Introduction |
|
1.1. Market Definition |
|
1.2. Scope of the Study |
|
1.3. Research Assumptions |
|
1.4. Study Limitations |
|
2. Research Methodology |
|
2.1. Research Approach |
|
2.1.1. Top-Down Method |
|
2.1.2. Bottom-Up Method |
|
2.1.3. Factor Impact Analysis |
|
2.2. Insights & Data Collection Process |
|
2.2.1. Secondary Research |
|
2.2.2. Primary Research |
|
2.3. Data Mining Process |
|
2.3.1. Data Analysis |
|
2.3.2. Data Validation and Revalidation |
|
2.3.3. Data Triangulation |
|
3. Executive Summary |
|
3.1. Major Markets & Segments |
|
3.2. Highest Growing Regions and Respective Countries |
|
3.3. Impact of Growth Drivers & Inhibitors |
|
3.4. Regulatory Overview by Country |
|
4. Location-Based Advertising Market, by Type (Market Size & Forecast: USD Million, 2023 – 2030) |
|
4.1. Push Advertising |
|
4.2. Pull Advertising |
|
5. Location-Based Advertising Market, by Platform (Market Size & Forecast: USD Million, 2023 – 2030) |
|
5.1. Mobile Devices |
|
5.2. Desktop |
|
5.3. Tablets |
|
6. Location-Based Advertising Market, by Content Format (Market Size & Forecast: USD Million, 2023 – 2030) |
|
6.1. Text-Based Ads |
|
6.2. Image-Based Ads |
|
6.3. Video-Based Ads |
|
6.4. Rich Media Ads |
|
7. Location-Based Advertising Market, by End-User Industry (Market Size & Forecast: USD Million, 2023 – 2030) |
|
7.1. Retail |
|
7.2. Hospitality |
|
7.3. Automotive |
|
7.4. Food and Beverage |
|
7.5. Healthcare |
|
7.6. Entertainment |
|
8. Location-Based Advertising Market, by Location Type (Market Size & Forecast: USD Million, 2023 – 2030) |
|
8.1. Outdoor Locations |
|
8.2. Indoor Locations |
|
9. Regional Analysis (Market Size & Forecast: USD Million, 2023 – 2030) |
|
9.1. Regional Overview |
|
9.2. North America |
|
9.2.1. Regional Trends & Growth Drivers |
|
9.2.2. Barriers & Challenges |
|
9.2.3. Opportunities |
|
9.2.4. Factor Impact Analysis |
|
9.2.5. Technology Trends |
|
9.2.6. North America Location-Based Advertising Market, by Type |
|
9.2.7. North America Location-Based Advertising Market, by Platform |
|
9.2.8. North America Location-Based Advertising Market, by Content Format |
|
9.2.9. North America Location-Based Advertising Market, by End-User Industry |
|
9.2.10. North America Location-Based Advertising Market, by Location Type |
|
9.2.11. By Country |
|
9.2.11.1. US |
|
9.2.11.1.1. US Location-Based Advertising Market, by Type |
|
9.2.11.1.2. US Location-Based Advertising Market, by Platform |
|
9.2.11.1.3. US Location-Based Advertising Market, by Content Format |
|
9.2.11.1.4. US Location-Based Advertising Market, by End-User Industry |
|
9.2.11.1.5. US Location-Based Advertising Market, by Location Type |
|
9.2.11.2. Canada |
|
9.2.11.3. Mexico |
|
*Similar segmentation will be provided for each region and country |
|
9.3. Europe |
|
9.4. Asia-Pacific |
|
9.5. Latin America |
|
9.6. Middle East & Africa |
|
10. Competitive Landscape |
|
10.1. Overview of the Key Players |
|
10.2. Competitive Ecosystem |
|
10.2.1. Level of Fragmentation |
|
10.2.2. Market Consolidation |
|
10.2.3. Product Innovation |
|
10.3. Company Share Analysis |
|
10.4. Company Benchmarking Matrix |
|
10.4.1. Strategic Overview |
|
10.4.2. Product Innovations |
|
10.5. Start-up Ecosystem |
|
10.6. Strategic Competitive Insights/ Customer Imperatives |
|
10.7. ESG Matrix/ Sustainability Matrix |
|
10.8. Manufacturing Network |
|
10.8.1. Locations |
|
10.8.2. Supply Chain and Logistics |
|
10.8.3. Product Flexibility/Customization |
|
10.8.4. Digital Transformation and Connectivity |
|
10.8.5. Environmental and Regulatory Compliance |
|
10.9. Technology Readiness Level Matrix |
|
10.10. Technology Maturity Curve |
|
10.11. Buying Criteria |
|
11. Company Profiles |
|
11.1. Google LLC |
|
11.1.1. Company Overview |
|
11.1.2. Company Financials |
|
11.1.3. Product/Service Portfolio |
|
11.1.4. Recent Developments |
|
11.1.5. IMR Analysis |
|
*Similar information will be provided for other companies |
|
11.2. Facebook, Inc. (Meta) |
|
11.3. Apple Inc. |
|
11.4. IBM Corporation |
|
11.5. Microsoft Corporation |
|
11.6. Foursquare Labs, Inc. |
|
11.7. Verizon Communications Inc. |
|
11.8. Uber Technologies, Inc. |
|
11.9. Yelp Inc. |
|
11.10. PlaceIQ, Inc. |
|
11.11. Telenav, Inc. |
|
11.12. GroundTruth |
|
11.13. Admoove |
|
11.14. Blis |
|
11.15. Near |
|
12. Appendix |
A comprehensive market research approach was employed to gather and analyze data on the Location-Based Advertising Market. In the process, the analysis was also done to analyze the parent market and relevant adjacencies to measure the impact of them on the Location-Based Advertising Market. The research methodology encompassed both secondary and primary research techniques, ensuring the accuracy and credibility of the findings.
.jpg)
Secondary Research
Secondary research involved a thorough review of pertinent industry reports, journals, articles, and publications. Additionally, annual reports, press releases, and investor presentations of industry players were scrutinized to gain insights into their market positioning and strategies.
Primary Research
Primary research involved conducting in-depth interviews with industry experts, stakeholders, and market participants across the E-Waste Management ecosystem. The primary research objectives included:
- Validating findings and assumptions derived from secondary research
- Gathering qualitative and quantitative data on market trends, drivers, and challenges
- Understanding the demand-side dynamics, encompassing end-users, component manufacturers, facility providers, and service providers
- Assessing the supply-side landscape, including technological advancements and recent developments
Market Size Assessment
A combination of top-down and bottom-up approaches was utilized to analyze the overall size of the Location-Based Advertising Market. These methods were also employed to assess the size of various subsegments within the market. The market size assessment methodology encompassed the following steps:
- Identification of key industry players and relevant revenues through extensive secondary research
- Determination of the industry's supply chain and market size, in terms of value, through primary and secondary research processes
- Calculation of percentage shares, splits, and breakdowns using secondary sources and verification through primary sources
.jpg)
Data Triangulation
To ensure the accuracy and reliability of the market size, data triangulation was implemented. This involved cross-referencing data from various sources, including demand and supply side factors, market trends, and expert opinions. Additionally, top-down and bottom-up approaches were employed to validate the market size assessment.
NA