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Lawn Mowers Market By Type (Walk-behind Lawn Mowers, Riding Lawn Mowers, Robotic Lawn Mowers, Zero-turn Lawn Mowers), By Power Source (Gas-powered, Electric-powered, Battery-powered), By Application (Residential, Commercial), By End User (Homeowners, Landscaping Service Providers, Golf Courses and Sports Fields), and By Region; Global Insights & Forecast (2024 – 2030)

Published: December, 2024  
|   Report ID: AG4494  
|   Agriculture and Agri Inputs

As per Intent Market Research, the Lawn Mowers Market was valued at USD 25.6 billion in 2023 and will surpass USD 36.2 billion by 2030; growing at a CAGR of 5.1% during 2024 - 2030.

The lawn mowers market has been evolving with technological advancements, offering consumers and businesses a variety of options to efficiently maintain green spaces. The demand for lawn mowers is driven by a growing interest in well-maintained lawns and outdoor spaces, both for residential and commercial applications. As urbanization increases, the need for landscaping services, particularly in metropolitan areas, is also on the rise, propelling market growth. Lawn mowers are available in a wide range of types, from manual walk-behind models to more advanced robotic and zero-turn mowers, providing consumers with diverse choices to suit their needs.

The market is further expanding as manufacturers innovate with power sources and designs, making mowing easier and more efficient. Gas-powered mowers have long been a popular choice due to their powerful engines, but electric and battery-powered mowers are gaining traction due to their environmental benefits and quieter operation. Additionally, robotic mowers, which operate autonomously, are becoming increasingly popular among homeowners and commercial landscapers due to their convenience and advanced features. The growing trend of sustainable gardening and landscaping practices is also driving demand for battery and electric-powered lawn mowers.

Robotic Lawn Mowers Are the Fastest Growing Segment

Robotic lawn mowers are the fastest-growing segment in the lawn mower market. With advancements in artificial intelligence and automation, robotic mowers are revolutionizing the way lawns are maintained. These mowers can operate autonomously, requiring little human intervention, making them an ideal choice for busy homeowners and commercial applications. Their popularity is driven by their ability to save time, reduce labor costs, and provide consistent results without the need for constant supervision. Equipped with sensors and GPS technology, robotic mowers can navigate around obstacles, adjust cutting patterns, and even return to their charging stations automatically when needed.

Robotic lawn mowers are becoming more affordable and efficient, allowing for widespread adoption in both residential and commercial settings. As the technology improves, the mowers are also becoming better suited for a variety of terrains, offering flexibility in their applications. With increasing consumer interest in smart home technology and autonomous devices, robotic lawn mowers are expected to experience continued growth, especially in regions with high urbanization and larger residential lawns. As more people seek convenient and eco-friendly solutions, robotic mowers are likely to capture an even larger share of the lawn care market in the coming years.

Lawn Mowers Market Size 2030

Battery-Powered Lawn Mowers Gain Popularity

Battery-powered lawn mowers are seeing a surge in demand due to their environmental benefits and ease of use. These mowers are powered by rechargeable batteries, eliminating the need for gasoline and reducing the carbon footprint associated with lawn care. As environmental awareness increases, many consumers are opting for battery-powered mowers because they produce less noise and emissions compared to their gas-powered counterparts. Additionally, the low maintenance required for battery-powered mowers, along with the advancement in battery technology, has made them a more viable option for both residential and commercial applications.

Battery-powered lawn mowers are also becoming more efficient, with longer battery life and faster charging times. This makes them ideal for smaller to medium-sized lawns, where the convenience of a cord-free, quiet mowing experience is highly valued. The shift towards battery-powered mowers aligns with broader trends in sustainability, as many homeowners and businesses aim to reduce their environmental impact. As battery technology continues to improve, the appeal of these mowers is expected to grow, particularly in markets where eco-conscious consumers are seeking greener alternatives to traditional gas-powered mowers.

Residential Use Dominates the Lawn Mowers Market

The residential application is the largest segment in the lawn mowers market. As the primary consumers of lawn mowers, homeowners continue to drive the market's growth. With increasing disposable income and a growing interest in maintaining attractive lawns, homeowners are investing in a variety of lawn care tools, including mowers. This trend is particularly strong in suburban and rural areas, where larger lawns require regular maintenance. The demand for lawn mowers is also bolstered by the increasing popularity of outdoor living spaces and garden beautification, as consumers seek to create more aesthetically pleasing and functional outdoor environments.

Among the residential segment, there is a noticeable shift toward more convenient, easy-to-use models, such as robotic and battery-powered mowers. These models appeal to homeowners who value their time and prefer low-maintenance, user-friendly options. Additionally, the rise of smart homes and technology integration in everyday products is pushing the demand for advanced mowers that offer remote control, scheduling, and automatic operation features. As the residential segment continues to expand, manufacturers are focusing on creating products that offer a mix of affordability, convenience, and performance, ensuring that lawn care remains efficient and enjoyable.

Commercial Application Sees Steady Growth

The commercial application of lawn mowers is witnessing steady growth as landscaping services and golf courses seek efficient, high-performance solutions for large-scale operations. Commercial lawn care requires heavy-duty, reliable equipment that can handle extensive areas, such as sports fields, golf courses, and public parks. As a result, riding lawn mowers and zero-turn mowers are popular choices in the commercial sector, offering high-speed mowing and superior maneuverability. These mowers are built for durability, capable of operating for long hours and under varying weather conditions, which makes them essential for maintaining large landscapes efficiently.

In addition to professional landscaping services, the growth of sports fields and golf course development globally is contributing to the expansion of the commercial lawn mower market. As these facilities require specialized equipment for maintenance, the demand for advanced, high-performance mowers is expected to increase. Commercial users are also increasingly looking for eco-friendly solutions, driving the adoption of battery-powered and electric mowers in the sector. With a focus on reducing operational costs and enhancing sustainability, commercial landscaping companies are adopting innovative technologies that improve the efficiency and effectiveness of their services.

North America Leads the Lawn Mowers Market

North America is the leading region in the lawn mowers market, primarily driven by high demand from residential and commercial sectors in the United States and Canada. The region is home to a large number of homeowners with expansive lawns and well-established landscaping services, creating a strong demand for lawn care products. Additionally, North America has a high level of disposable income, making consumers more likely to invest in high-quality, technologically advanced mowers. With increasing interest in sustainability and eco-friendly products, battery-powered and robotic lawn mowers are gaining significant traction in the region.

The commercial lawn care market in North America is also strong, with landscaping services, golf courses, and public parks requiring robust equipment. As urbanization continues, particularly in North American cities, there is growing demand for efficient lawn maintenance solutions that can accommodate both residential and commercial needs. The preference for innovative, eco-conscious products in this region, alongside the widespread adoption of smart technology, further bolsters the growth of the lawn mowers market in North America.

Lawn Mowers Market Share by region 2030

Leading Companies and Competitive Landscape

The competitive landscape of the lawn mowers market is dominated by several key players that offer a wide range of products catering to both residential and commercial applications. John Deere, Honda, Husqvarna, and Toro are some of the leading companies in the industry, known for their innovative designs and high-performance products. These companies focus on offering durable, reliable, and technologically advanced lawn mowers that meet the needs of different consumer segments.

As the market becomes more competitive, companies are investing heavily in R&D to enhance product features, such as smart connectivity, robotic capabilities, and improved power efficiency. The demand for eco-friendly and low-maintenance mowers is also driving product development, with manufacturers focusing on battery-powered and robotic lawn mowers to cater to environmentally conscious consumers. The market is expected to witness increased collaboration, mergers, and acquisitions as companies seek to expand their product portfolios and strengthen their market presence.

List of Leading Companies:

  • Husqvarna Group
  • Deere & Company
  • Honda Motor Co., Ltd.
  • Briggs & Stratton Corporation
  • Toro Company
  • Stanley Black & Decker, Inc.
  • MTD Products Inc.
  • Yamaha Motor Co., Ltd.
  • Craftsman (Sears Holdings)
  • Greenworks Tools
  • Robert Bosch GmbH

Recent Developments:

  • In October 2024, Husqvarna Group introduced a new line of smart robotic lawn mowers equipped with AI features for better efficiency and performance.
  • In September 2024, Deere & Company launched a new battery-powered riding lawn mower designed for residential use, offering improved energy efficiency and reduced noise.
  • In August 2024, Honda Motor Co., Ltd. revealed an upgraded version of its gas-powered lawn mowers with enhanced fuel efficiency and lower emissions.
  • In July 2024, Toro Company announced the launch of a new zero-turn mower with advanced technology for faster cutting and easier maneuvering.
  • In June 2024, Stanley Black & Decker, Inc. unveiled a new range of electric lawn mowers featuring improved battery life and faster charging times.

Report Scope:

Report Features

Description

Market Size (2023)

USD 25.6 billion

Forecasted Value (2030)

USD 36.2 billion

CAGR (2024 – 2030)

5.1%

Base Year for Estimation

2023

Historic Year

2022

Forecast Period

2024 – 2030

Report Coverage

Market Forecast, Market Dynamics, Competitive Landscape, Recent Developments

Segments Covered

Lawn Mowers Market By Type (Walk-behind Lawn Mowers, Riding Lawn Mowers, Robotic Lawn Mowers, Zero-turn Lawn Mowers), By Power Source (Gas-powered, Electric-powered, Battery-powered), By Application (Residential, Commercial), By End User (Homeowners, Landscaping Service Providers, Golf Courses and Sports Fields)

Regional Analysis

North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, India, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, and Rest of Latin America), Middle East & Africa (Saudi Arabia, UAE, Rest of Middle East & Africa)

Major Companies

Husqvarna Group, Deere & Company, Honda Motor Co., Ltd., Briggs & Stratton Corporation, Toro Company, Stanley Black & Decker, Inc., MTD Products Inc., Yamaha Motor Co., Ltd., Craftsman (Sears Holdings), Greenworks Tools, Robert Bosch GmbH

Customization Scope

Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements

1. Introduction

   1.1. Market Definition

   1.2. Scope of the Study

   1.3. Research Assumptions

   1.4. Study Limitations

2. Research Methodology

   2.1. Research Approach

      2.1.1. Top-Down Method

      2.1.2. Bottom-Up Method

      2.1.3. Factor Impact Analysis

  2.2. Insights & Data Collection Process

      2.2.1. Secondary Research

      2.2.2. Primary Research

   2.3. Data Mining Process

      2.3.1. Data Analysis

      2.3.2. Data Validation and Revalidation

      2.3.3. Data Triangulation

3. Executive Summary

   3.1. Major Markets & Segments

   3.2. Highest Growing Regions and Respective Countries

   3.3. Impact of Growth Drivers & Inhibitors

   3.4. Regulatory Overview by Country

4. Lawn Mowers Market, by Type (Market Size & Forecast: USD Million, 2022 – 2030)

   4.1. Walk-behind Lawn Mowers

   4.2. Riding Lawn Mowers

   4.3. Robotic Lawn Mowers

   4.4. Zero-turn Lawn Mowers

5. Lawn Mowers Market, by Power Source (Market Size & Forecast: USD Million, 2022 – 2030)

   5.1. Gas-powered

   5.2. Electric-powered

   5.3. Battery-powered

6. Lawn Mowers Market, by Application (Market Size & Forecast: USD Million, 2022 – 2030)

   6.1. Residential

   6.2. Commercial

7. Lawn Mowers Market, by End User (Market Size & Forecast: USD Million, 2022 – 2030)

   7.1. Homeowners

   7.2. Landscaping Service Providers

   7.3. Golf Courses and Sports Fields

8. Regional Analysis (Market Size & Forecast: USD Million, 2022 – 2030)

   8.1. Regional Overview

   8.2. North America

      8.2.1. Regional Trends & Growth Drivers

      8.2.2. Barriers & Challenges

      8.2.3. Opportunities

      8.2.4. Factor Impact Analysis

      8.2.5. Technology Trends

      8.2.6. North America Lawn Mowers Market, by Type

      8.2.7. North America Lawn Mowers Market, by Power Source

      8.2.8. North America Lawn Mowers Market, by Application

      8.2.9. North America Lawn Mowers Market, by End User

      8.2.10. By Country

         8.2.10.1. US

               8.2.10.1.1. US Lawn Mowers Market, by Type

               8.2.10.1.2. US Lawn Mowers Market, by Power Source

               8.2.10.1.3. US Lawn Mowers Market, by Application

               8.2.10.1.4. US Lawn Mowers Market, by End User

         8.2.10.2. Canada

         8.2.10.3. Mexico

    *Similar segmentation will be provided for each region and country

   8.3. Europe

   8.4. Asia-Pacific

   8.5. Latin America

   8.6. Middle East & Africa

9. Competitive Landscape

   9.1. Overview of the Key Players

   9.2. Competitive Ecosystem

      9.2.1. Level of Fragmentation

      9.2.2. Market Consolidation

      9.2.3. Product Innovation

   9.3. Company Share Analysis

   9.4. Company Benchmarking Matrix

      9.4.1. Strategic Overview

      9.4.2. Product Innovations

   9.5. Start-up Ecosystem

   9.6. Strategic Competitive Insights/ Customer Imperatives

   9.7. ESG Matrix/ Sustainability Matrix

   9.8. Manufacturing Network

      9.8.1. Locations

      9.8.2. Supply Chain and Logistics

      9.8.3. Product Flexibility/Customization

      9.8.4. Digital Transformation and Connectivity

      9.8.5. Environmental and Regulatory Compliance

   9.9. Technology Readiness Level Matrix

   9.10. Technology Maturity Curve

   9.11. Buying Criteria

10. Company Profiles

   10.1. Husqvarna Group

      10.1.1. Company Overview

      10.1.2. Company Financials

      10.1.3. Product/Service Portfolio

      10.1.4. Recent Developments

      10.1.5. IMR Analysis

    *Similar information will be provided for other companies 

   10.2. Deere & Company

   10.3. Honda Motor Co., Ltd.

   10.4. Briggs & Stratton Corporation

   10.5. Toro Company

   10.6. Stanley Black & Decker, Inc.

   10.7. MTD Products Inc.

   10.8. Yamaha Motor Co., Ltd.

   10.9. Craftsman (Sears Holdings)

   10.10. Greenworks Tools

   10.11. Robert Bosch GmbH

11. Appendix

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A comprehensive market research approach was employed to gather and analyze data on the Lawn Mowers Market. In the process, the analysis was also done to analyze the parent market and relevant adjacencies to measure the impact of them on the Lawn Mowers Market. The research methodology encompassed both secondary and primary research techniques, ensuring the accuracy and credibility of the findings.

Research Approach - Lawn Mowers Market

Secondary Research

Secondary research involved a thorough review of pertinent industry reports, journals, articles, and publications. Additionally, annual reports, press releases, and investor presentations of industry players were scrutinized to gain insights into their market positioning and strategies.

Primary Research

Primary research involved conducting in-depth interviews with industry experts, stakeholders, and market participants across the Lawn Mowers ecosystem. The primary research objectives included:

  • Validating findings and assumptions derived from secondary research
  • Gathering qualitative and quantitative data on market trends, drivers, and challenges
  • Understanding the demand-side dynamics, encompassing end-users, component manufacturers, facility providers, and service providers
  • Assessing the supply-side landscape, including technological advancements and recent developments

Market Size Assessment

A combination of top-down and bottom-up approaches was utilized to analyze the overall size of the Lawn Mowers Market. These methods were also employed to assess the size of various subsegments within the market. The market size assessment methodology encompassed the following steps:

  1. Identification of key industry players and relevant revenues through extensive secondary research
  2. Determination of the industry's supply chain and market size, in terms of value, through primary and secondary research processes
  3. Calculation of percentage shares, splits, and breakdowns using secondary sources and verification through primary sources

Bottom Up and Top Down - Lawn Mowers Market

Data Triangulation

To ensure the accuracy and reliability of the market size, data triangulation was implemented. This involved cross-referencing data from various sources, including demand and supply side factors, market trends, and expert opinions. Additionally, top-down and bottom-up approaches were employed to validate the market size assessment.

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