Interdental Brush Market By Product Type (Manual Interdental Brushes, Electric Interdental Brushes), By Bristle Type (Soft Bristles, Medium Bristles, Hard Bristles), By End-User (Adults, Children, Elderly), By Distribution Channel (Online Retail, Offline Retail, Direct Sales), and By Region; Global Insights & Forecast (2023 – 2030)

As per Intent Market Research, the Interdental Brush Market was valued at USD 0.3 Billion in 2024-e and will surpass USD 0.4 Billion by 2030; growing at a CAGR of 6.8% during 2025-2030.

The global interdental brush market is experiencing steady growth as consumers increasingly prioritize oral hygiene and preventative dental care. These brushes are designed to clean between the teeth, an area where traditional toothbrushes may miss. With rising awareness about the importance of maintaining gum health and preventing conditions such as gum disease, the demand for interdental brushes is expected to grow across various regions. In this market, we see distinct trends shaping the adoption of specific product types, bristle types, end-users, and distribution channels.

Manual Interdental Brushes Are Largest Owing to Affordability and Accessibility

Among the various product types, manual interdental brushes hold the largest market share due to their affordability and ease of use. These brushes are widely available in retail stores and online platforms, making them accessible to a broad consumer base. Despite the growing popularity of electric brushes, manual brushes remain the most commonly used option, especially among cost-conscious consumers or those who prefer a simpler, more traditional approach to oral hygiene. The simplicity of manual brushes also appeals to users who want direct control over their brushing technique without the need for batteries or charging.

The affordability of manual interdental brushes has made them a popular choice in both developed and emerging markets. As oral care awareness increases globally, manual brushes continue to dominate sales due to their low price point and broad availability through pharmacies, supermarkets, and online retail channels. Additionally, manual brushes are often recommended by dental professionals for their effectiveness in cleaning interdental spaces, further enhancing their market reach.

Soft Bristles Segment Is Fastest Growing Owing to Gentle Care Preferences

When considering bristle types, soft bristles are the fastest-growing segment in the interdental brush market. Soft bristles provide a gentle cleaning experience, which is preferred by users with sensitive gums or those who are prone to gum irritation. This preference for softer bristles aligns with the broader trend in the oral care industry towards products that offer a comfortable and non-invasive experience while maintaining high cleaning efficacy. As awareness of gum health increases, consumers are opting for soft bristles to prevent damage to delicate gum tissues while still achieving effective plaque removal.

The growing demand for soft-bristled interdental brushes is further fueled by the increasing number of individuals seeking to prevent gum disease and other oral health issues. Additionally, dental professionals often recommend soft bristles for their ability to clean effectively without causing harm to the gums, making them an attractive choice for a wide range of users. This trend towards gentler brushing solutions is expected to continue as consumers become more informed about the benefits of using soft-bristled brushes for long-term oral health maintenance.

Adults Segment Is Largest Due to High Oral Care Awareness

The adults segment is the largest in terms of end-users for interdental brushes. Adults are the primary consumers of interdental brushes as they are more likely to be aware of the importance of maintaining good oral hygiene and preventing gum disease. As people age, they become more conscious of their dental health, leading to higher adoption of interdental brushes as part of their daily oral care routine. Adults are also more likely to have dental issues such as receding gums, cavities, or orthodontic appliances, making interdental cleaning an essential part of their oral hygiene practices.

The growing focus on preventive healthcare and the increasing prevalence of dental conditions such as periodontitis and gingivitis among adults are contributing factors to the larger market share in this segment. As oral health education campaigns continue to reach global populations, adults will continue to drive the demand for interdental brushes, ensuring their dominance in the overall market landscape.

Online Retail Is Fastest Growing Distribution Channel

The online retail segment is the fastest-growing distribution channel for interdental brushes, driven by the increasing trend of e-commerce and changing consumer shopping habits. The convenience of purchasing dental care products online, combined with the ability to access a wide range of products from different brands, has made online retail a popular choice. Consumers can easily compare prices, read reviews, and have products delivered to their doorstep, offering a streamlined and user-friendly experience that traditional offline retail channels cannot match.

The growth of online shopping, especially during the COVID-19 pandemic, has accelerated the shift to online retail for oral care products. As more consumers recognize the benefits of purchasing healthcare products from the comfort of their homes, online retail is expected to continue growing at a rapid pace. The ability to access global brands and niche products online further reinforces its position as the fastest-growing channel for interdental brushes.

Europe Is Largest Region Due to High Oral Hygiene Awareness

Europe is the largest region in the interdental brush market, driven by high consumer awareness of oral hygiene and the presence of well-established dental care infrastructure. European consumers are highly conscious of maintaining oral health, and interdental cleaning is a widely accepted practice. Countries like Germany, France, and the UK have seen a growing trend toward preventive dental care, with many dental professionals recommending interdental brushes as an essential part of daily oral hygiene routines.

In addition to consumer awareness, Europe’s well-developed healthcare systems, which emphasize preventive care, further support the widespread adoption of interdental brushes. As a result, the region remains the largest market for these products, with a strong presence of both manual and electric interdental brush options. The growing focus on sustainable and eco-friendly products also aligns with the rising demand for environmentally conscious oral care solutions in Europe.

Leading Companies and Competitive Landscape

The interdental brush market is characterized by the presence of several key players, including global leaders such as Procter & Gamble (Oral-B), Colgate-Palmolive, TePe, and Philips Sonicare. These companies dominate the market by offering a wide range of interdental brushes that cater to different consumer needs, from manual brushes to advanced electric models. They are also investing in innovative technologies and eco-friendly solutions to capture a larger share of the growing demand for sustainable oral care products.

Competition in this market is intense, with companies focusing on product differentiation, quality improvements, and strategic partnerships with dental professionals to enhance brand credibility. Additionally, manufacturers are increasingly incorporating digital tools, such as app connectivity for electric brushes, to attract tech-savvy consumers. As the market continues to grow, companies will need to innovate and adapt to changing consumer preferences to maintain a competitive edge.

List of Leading Companies:

• Procter & Gamble (Oral-B)
• Colgate-Palmolive
• TePe
• GUM (Sunstar)
• CURAPROX
• Philips Sonicare
• Sensodyne (GlaxoSmithKline)
• Dr. Best
• DenTek
• Marvis
• Interdental Brushes
• Hager & Werken
• SmileDirectClub
• Waterpik
• Lion Corporation

Recent Developments:

• TePe introduced a new series of environmentally sustainable interdental brushes, incorporating biodegradable materials to align with eco-conscious consumer preferences.
• Philips Sonicare announced the launch of a new electric interdental brush that integrates advanced sonic technology to provide enhanced cleaning performance.
• Colgate-Palmolive acquired the GUM brand by Sunstar to bolster its presence in the interdental care market and expand its oral health product portfolio.
• Waterpik launched an innovative interdental brush that combines the benefits of water flossing with traditional interdental brushing for improved gum health.

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