In-vehicle Infotainment Market By Component (Infotainment Unit, Passenger Display, Instrument Cluster Display, Head-Up Display), By Application (Navigation, VPA, Music, App Store, Rear Seat), By Vehicle Type (Passenger Cars, LCV, HCV), and by Region; Global Insights & Forecast (2024 – 2030)

As per Intent Market Research, the In-vehicle Infotainment Market was valued at USD 15.5 billion in 2023-e and will surpass USD 32.4 billion by 2030; growing at a CAGR of 11.1% during 2024 - 2030, the market is expected to reach about $54 billion, driven by advancements in technology and increasing consumer demand for enhanced connectivity and multimedia experiences.

The In-Vehicle Infotainment (IVI) Market is experiencing transformative growth as automotive manufacturers increasingly integrate advanced technologies into their vehicles. This market encompasses a wide array of functionalities, including navigation, entertainment, and connectivity, providing drivers and passengers with a seamless and enriched travel experience.

The proliferation of smartphones and mobile applications is further boosting the IVI market. Consumers are looking for systems that can seamlessly connect with their devices, providing access to a wide range of applications and services while on the road. This shift in consumer preferences, combined with the increasing focus on improving driver and passenger experiences, is creating significant opportunities for innovation and growth in the IVI landscape.

Multimedia & Entertainment Segment is Largest Owing to High Demand for Streaming Services

The Multimedia & Entertainment segment of the in-vehicle infotainment market stands out as the largest sub-segment, largely driven by the rising consumer demand for streaming services and personalized content. With the advent of platforms such as Spotify, Netflix, and YouTube, drivers and passengers alike are seeking in-vehicle experiences that mirror their home entertainment systems. This sub-segment is characterized by systems that integrate audio, video, and gaming capabilities, allowing users to enjoy high-definition content on-the-go.

Furthermore, automakers are investing heavily in developing infotainment systems that support high-quality media playback and robust connectivity options, including Bluetooth and Wi-Fi. As a result, the multimedia & entertainment sub-segment is expected to continue its dominance in the IVI market, with significant investments directed toward enhancing user interfaces and overall system performance.

Navigation & Location-Based Services Segment is Fastest Growing Owing to Enhanced Safety Features

The Navigation & Location-Based Services segment is emerging as the fastest-growing segment within the in-vehicle infotainment market. With a CAGR projected at 12.8% from 2024 to 2030, this segment is being propelled by the increasing integration of advanced GPS technology and real-time traffic information. Modern navigation systems are now equipped with artificial intelligence (AI) capabilities that provide drivers with optimized routes, estimated arrival times, and updates on road conditions, thereby significantly enhancing the overall driving experience.

The growing emphasis on safety is also contributing to the rapid growth of this segment. Features such as adaptive cruise control, lane-keeping assistance, and emergency braking systems rely heavily on accurate navigation data. As consumers become more aware of the benefits of advanced navigation systems, the demand for these services is expected to rise, further accelerating growth in this segment.

Connectivity Segment is Largest Owing to Demand for Integrated Vehicle Systems

The Connectivity segment represents the largest sub-segment within the in-vehicle infotainment market, driven by the increasing demand for integrated vehicle systems and connected car technologies. As vehicles become more technologically advanced, consumers are increasingly looking for features that allow their cars to connect to the internet, smartphones, and other devices. This has led to a significant rise in the adoption of technologies such as Vehicle-to-Everything (V2X) communication, enabling vehicles to communicate with each other and their surroundings.

The integration of 5G technology is also a major factor contributing to the growth of this segment. With faster data transfer speeds and lower latency, 5G networks will facilitate seamless connectivity, allowing for a range of applications such as real-time traffic updates, vehicle diagnostics, and over-the-air software updates. Consequently, the connectivity sub-segment is set to expand rapidly as automakers strive to offer more integrated solutions that enhance user experiences.

Telematics Segment is Fastest Growing Owing to Fleet Management Needs

The Telematics segment is the fastest-growing sub-segment within the in-vehicle infotainment market, with a CAGR of 11.5% expected through 2030. Telecommunication services combined with satellite positioning are increasingly being utilized for fleet management and logistics. Companies are leveraging telematics solutions to track vehicle performance, monitor driver behavior, and manage vehicle maintenance schedules effectively.

The rise in e-commerce and the growing demand for efficient logistics solutions are driving the adoption of telematics. Businesses are keen to optimize their operations, reduce costs, and enhance safety through real-time monitoring and analytics provided by telematics systems. As a result, the telematics sub-segment is witnessing significant growth, supported by technological advancements that enable better connectivity and data management.

Largest Region: North America Owing to High Adoption of Advanced Technologies

The North America region is poised to dominate the in-vehicle infotainment market, primarily due to the high adoption of advanced technologies and a robust automotive industry. The presence of major automotive manufacturers and technology companies in the region has fostered a competitive landscape that encourages innovation in infotainment solutions. Additionally, consumers in North America show a strong preference for premium vehicles equipped with advanced infotainment systems, driving the market forward.

Moreover, the region's infrastructure supports the deployment of connected vehicle technologies, including 5G networks and advanced navigation systems. As a result, North America is expected to maintain its position as the largest market for in-vehicle infotainment throughout the forecast period, with significant investments in R&D further propelling growth.

Competitive Landscape: Leading Companies in the In-Vehicle Infotainment Market

The in-vehicle infotainment market is characterized by a competitive landscape featuring several leading companies that are continuously innovating to maintain their market position. Among the top players in this space are:

1. Toyota Motor Corporation: Known for its commitment to innovation, Toyota integrates advanced infotainment systems into its vehicles, enhancing driver and passenger experiences.
2. Ford Motor Company: Ford has been at the forefront of infotainment technology, offering user-friendly systems that connect seamlessly with mobile devices.
3. General Motors: GM invests heavily in developing cutting-edge infotainment solutions, focusing on connectivity and entertainment features.
4. BMW AG: BMW is recognized for its premium infotainment systems, offering features such as gesture control and advanced navigation.
5. Daimler AG: With a strong emphasis on luxury, Daimler integrates advanced infotainment systems that cater to high-end consumer demands.
6. Audi AG: Audi is a pioneer in integrating advanced technology into its vehicles, with a focus on user experience and connectivity.
7. Pioneer Corporation: A leader in the electronics market, Pioneer develops innovative infotainment systems that enhance vehicle functionality.
8. Harman International: A subsidiary of Samsung, Harman specializes in connected car technology and is known for its advanced audio and infotainment solutions.
9. Continental AG: A major player in the automotive sector, Continental provides comprehensive infotainment systems that enhance safety and connectivity.
10. NVIDIA Corporation: Known for its expertise in graphics processing, NVIDIA is playing a critical role in developing advanced infotainment and AI solutions for the automotive industry.

The competitive landscape is marked by strategic partnerships and collaborations among these companies to enhance their product offerings and expand their market reach. As the demand for in-vehicle infotainment systems continues to grow, these companies are investing in research and development to innovate and provide advanced solutions that meet evolving consumer expectations.

Report Objectives:

The report will help you answer some of the most critical questions in the In-vehicle Infotainment Market. A few of them are as follows:

1. What are the key drivers, restraints, opportunities, and challenges influencing the market growth?
2. What are the prevailing technology trends in the In-vehicle infotainment market?
3. What is the size of the In-vehicle infotainment market based on segments, sub-segments, and regions?
4. What is the size of different market segments across key regions: North America, Europe, Asia Pacific, Latin America, Middle East & Africa?
5. What are the market opportunities for stakeholders after analyzing key market trends?
6. Who are the leading market players and what are their market share and core competencies?
7. What is the degree of competition in the market and what are the key growth strategies adopted by leading players?
8. What is the competitive landscape of the market, including market share analysis, revenue analysis, and a ranking of key players?

Report Scope: