In-Vehicle Infotainment Cybersecurity Market By Technology (Endpoint Security, Network Security), By Application (Vehicle Security, Diagnostics Systems), By End User Industry (Automotive OEMs, Aftermarket Service Providers, Government and Regulatory Bodies), and By Region; Global Insights & Forecast (2024 – 2030)

As per Intent Market Research, the In-Vehicle Infotainment Cybersecurity Market was valued at USD 1.7 billion in 2023 and will surpass USD 3.5 billion by 2030; growing at a CAGR of 10.8% during 2024 - 2030.

The in-vehicle infotainment (IVI) cybersecurity market has gained significant traction as the automotive industry continues to integrate sophisticated infotainment systems into vehicles. These systems, which provide entertainment, navigation, communication, and other interactive services, are becoming increasingly interconnected with various vehicle networks. As a result, these systems are exposed to various cyber threats, making the need for robust cybersecurity solutions a top priority. With the advent of connected cars, which rely on seamless connectivity and data exchange between in-vehicle systems and external networks, the risk of cyberattacks targeting infotainment systems has increased. This has prompted the automotive industry to invest heavily in cybersecurity solutions that protect not only the vehicle’s safety-critical systems but also the infotainment and communication systems.

The growing consumer demand for more advanced in-car experiences, such as seamless connectivity, voice recognition, and real-time navigation, has contributed to the increasing complexity of IVI systems. As these systems become more integrated with personal devices and cloud platforms, they create potential entry points for cyberattacks, which can lead to data breaches, privacy violations, or even remote control of vehicle systems. As such, ensuring the cybersecurity of IVI systems has become a key concern for automotive OEMs and service providers. This shift in focus is expected to drive growth in the IVI cybersecurity market, as automakers seek to balance the demand for advanced technologies with the need for robust security solutions.

Endpoint Security Technology Is Largest in IVI Cybersecurity Due to Increased Threats

Among the various cybersecurity technologies in the in-vehicle infotainment market, endpoint security has emerged as the largest subsegment. IVI systems rely on multiple connected devices and external networks, such as smartphones, tablets, and cloud services, which create potential vulnerabilities. Endpoint security solutions are designed to secure these devices, preventing unauthorized access and safeguarding the system against cyber threats. With the growing sophistication of cyberattacks targeting connected devices, the importance of endpoint security in IVI systems has surged. These solutions are crucial for detecting and mitigating threats such as malware, data breaches, and intrusion attempts that could compromise the infotainment system’s integrity.

Automotive OEMs are increasingly integrating advanced endpoint security features into their infotainment systems to protect not only vehicle data but also personal data from users. With the increasing complexity and interconnectivity of IVI systems, endpoint security solutions are essential in creating a secure communication environment. The demand for enhanced endpoint security is driven by the need to protect sensitive information, such as user preferences, location data, and in-car payment details, while also ensuring that the vehicle’s operation remains safe and secure from external attacks. As the integration of connected technologies in vehicles expands, endpoint security will continue to play a pivotal role in securing IVI systems, making it the largest and most critical subsegment in the IVI cybersecurity market.

Vehicle Security Applications Lead the Market for IVI Cybersecurity Solutions

In terms of application, vehicle security stands out as one of the most critical segments in the IVI cybersecurity market. Vehicle security solutions for infotainment systems aim to protect the overall integrity of the in-car experience by safeguarding communication networks, preventing unauthorized access to vehicle controls, and protecting user data from cyber threats. As vehicles become increasingly connected, the risk of cyberattacks targeting not just infotainment systems but also other vehicle systems, such as safety-critical and navigation systems, has escalated. Vehicle security applications are designed to address these risks by providing real-time monitoring, threat detection, and response mechanisms to ensure the safety and functionality of connected vehicle systems.

With the growing integration of smart technologies and cloud-based services in vehicles, vehicle security solutions have become essential to maintain consumer trust and safety. These applications help prevent cyberattacks that could exploit vulnerabilities in infotainment systems and lead to unauthorized access to critical vehicle functions. Given the increasing reliance on infotainment and connected vehicle systems, vehicle security will continue to drive demand for cybersecurity solutions, ensuring that vehicles remain safe from digital threats and providing a seamless user experience.

Automotive OEMs Are the Largest End Users of IVI Cybersecurity Solutions

In the in-vehicle infotainment cybersecurity market, automotive OEMs (original equipment manufacturers) are the largest end users of cybersecurity solutions. As the primary developers and manufacturers of vehicles, OEMs are responsible for ensuring that all systems within the vehicle, including infotainment, meet safety and security standards. With the rise of connected cars and the increasing complexity of IVI systems, OEMs are investing heavily in cybersecurity solutions to protect not only the vehicle’s infotainment systems but also the safety-critical components from potential cyber threats. OEMs have become the driving force behind the demand for robust cybersecurity measures, as they seek to ensure that vehicles meet regulatory standards and provide a secure user experience.

The automotive OEM sector is investing in integrated cybersecurity frameworks, collaborating with technology providers to incorporate the latest security protocols into infotainment systems. As vehicles become more digitized and integrated with cloud platforms, OEMs are focusing on providing secure and seamless connectivity to ensure customer satisfaction and compliance with privacy and safety regulations. The need for enhanced security measures in the face of increasing cyber threats will continue to drive the demand for IVI cybersecurity solutions, making automotive OEMs a critical segment in the market.

North America Leads the IVI Cybersecurity Market Due to Regulatory Support and Technological Advancements

North America holds the largest market share in the in-vehicle infotainment cybersecurity market, driven by advanced technological developments, high vehicle connectivity rates, and stringent regulatory standards. The United States, in particular, is home to several major automotive OEMs and a robust technology infrastructure, making it the epicenter for cybersecurity innovation in the automotive industry. Additionally, government agencies such as the National Highway Traffic Safety Administration (NHTSA) have been actively involved in developing cybersecurity guidelines for connected vehicles, which has spurred the growth of IVI cybersecurity solutions in the region.

As North American automotive manufacturers continue to push for greater integration of advanced technologies such as AI, IoT, and autonomous systems, the demand for cybersecurity solutions to protect these systems grows. The region’s proactive approach to cybersecurity regulation and the high adoption of connected vehicles contribute to North America’s dominance in the market. The focus on safety, privacy, and consumer protection in connected vehicles ensures that North America will remain a key player in the IVI cybersecurity market for the foreseeable future.

Leading Companies and Competitive Landscape

The competitive landscape of the in-vehicle infotainment cybersecurity market is characterized by the presence of numerous key players from both the automotive and cybersecurity industries. Leading companies in this market include Harman International, Bosch, and Continental, all of which are focusing on developing innovative cybersecurity solutions to protect connected infotainment systems. Additionally, cybersecurity firms such as McAfee, Trend Micro, and Cisco have also entered the automotive cybersecurity space, offering endpoint security and network security solutions tailored to protect IVI systems from emerging threats.

The competitive dynamics are shaped by strategic partnerships, acquisitions, and the integration of advanced cybersecurity technologies into infotainment systems. Companies are increasingly focusing on providing end-to-end cybersecurity solutions that protect both in-vehicle systems and external networks, ensuring comprehensive security for connected cars. As the demand for secure, connected vehicles continues to rise, the market is expected to witness increased collaboration between automotive OEMs and cybersecurity providers, driving innovation and growth in the IVI cybersecurity space.

Recent Developments:

• In September 2024, Harman International introduced a new cybersecurity platform for connected vehicles, enhancing the security of infotainment systems with real-time intrusion detection and secure data communication.
• In August 2024, Renesas Electronics Corporation announced the launch of a new automotive cybersecurity solution, designed specifically to protect infotainment systems from emerging cyber threats and malware.
• In July 2024, NXP Semiconductors unveiled its latest security technology for in-vehicle infotainment systems, integrating end-to-end encryption and advanced firewall systems for enhanced protection.
• In June 2024, Qualcomm Technologies, Inc. partnered with a leading automaker to develop a next-gen infotainment system with built-in cybersecurity features, ensuring secure data storage and communication.
• In May 2024, Blackberry QNX announced an upgraded version of its automotive security platform, including features to protect infotainment systems from cyberattacks and unauthorized access.

List of Leading Companies:

• Harman International (Samsung Electronics)
• NXP Semiconductors
• Blackberry QNX
• Renesas Electronics Corporation
• Infineon Technologies AG
• Continental AG
• Qualcomm Technologies, Inc.
• Irdeto
• McAfee, LLC
• Palo Alto Networks, Inc.
• Ford Motor Company
• Aptiv PLC
• Zebra Medical Vision
• Marvell Technology, Inc.
• Cisco Systems, Inc.

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