Global Prepared Meal Delivery Market by Service Type (Subscription-Based, One-Time Delivery), by Meal Type (Breakfast, Lunch, Dinner, Snacks, Special Diet: Keto, Vegan, Gluten-Free), by Distribution Channel (Online Retailers, Offline (Physical Stores)), by End-Use Industry (Household, Corporate/Office Catering, Healthcare and Hospitals): Insights & Forecast (2024 – 2030)

As per Intent Market Research, the Prepared Meal Delivery Market was valued at USD 11.6 Billion in 2024-e and will surpass USD 24.5 Billion by 2030; growing at a CAGR of 13.3% during 2025 - 2030.

The subscription-based service is the largest segment in the Prepared Meal Delivery Market, primarily driven by its appeal to consumers seeking regular, hassle-free meal deliveries. Subscription-based services offer the convenience of having meals delivered on a recurring basis, ensuring that consumers always have access to healthy and prepared food without needing to place an order each time. This model is particularly popular among busy professionals, families, and individuals who prefer the ease of having their meals scheduled and delivered regularly.

Additionally, subscription-based services often provide a variety of meal plans, including options that cater to specific dietary preferences such as keto, vegan, and gluten-free diets. This versatility makes the service model highly attractive to consumers looking for customized and health-conscious meal solutions. As consumers continue to seek out convenience and personalization, subscription-based services are expected to maintain their dominance in the market, with companies offering more flexible options to meet diverse needs.

Special Diet Meals Are Fastest Growing Meal Type Due to Health and Wellness Trends

Special diet meals, including keto, vegan, and gluten-free options, are the fastest-growing meal type in the Prepared Meal Delivery Market. As more consumers adopt specific dietary preferences for health, ethical, or medical reasons, the demand for meals that cater to these needs has surged. Special diet meals are particularly popular among individuals looking for weight management solutions, those with food allergies or intolerances, and those following plant-based or low-carb lifestyles.

The increasing awareness of the health benefits associated with specific diets has driven a rise in meal services offering keto, vegan, gluten-free, and other specialized diet options. Companies in the meal delivery market are innovating their menus to include a broader range of special diet meals, creating tailored plans that meet the nutritional requirements of these consumers. As health-conscious eating continues to trend, the demand for special diet meals is expected to grow rapidly, becoming a key focus for meal delivery companies.

Online Retailers Are Largest Distribution Channel Due to Convenience and Accessibility

Online retailers are the largest distribution channel in the Prepared Meal Delivery Market, owing to their convenience and accessibility. With the growing popularity of e-commerce, consumers increasingly prefer ordering meals online due to the ease of browsing, ordering, and scheduling deliveries at their convenience. Online platforms also offer the benefit of a broader range of meal options, allowing consumers to easily compare different services, read reviews, and choose meal plans that best fit their dietary needs and preferences.

Additionally, online retailers allow for flexible delivery scheduling, making it easy for consumers to manage their orders and receive their meals at times that work best for them. The convenience and variety offered by online platforms have made them the preferred choice for many consumers, driving the continued growth of the online retail channel in the prepared meal delivery market.

Household End-Use Industry Is Largest Owing to Rising Demand for Convenient Meal Solutions

The household end-use industry is the largest segment in the Prepared Meal Delivery Market, driven by the increasing number of individuals and families seeking convenient meal solutions. The fast-paced lifestyles of modern consumers, particularly in urban areas, have led to a growing demand for prepared meals that save time and effort in meal planning and cooking. Families and individuals are turning to meal delivery services to ensure they have nutritious and tasty meals without having to spend time preparing them.

In addition to saving time, prepared meal delivery services offer a wide variety of meal options, making it easier for households to cater to different tastes and dietary preferences. The convenience of having meals delivered directly to homes, along with the ability to customize meal plans, has made prepared meal delivery services an attractive option for households, solidifying their position as the largest segment in the market.

Corporate/Office Catering Is Fastest Growing End-Use Industry Owing to Increased Adoption in Workplaces

The corporate/office catering end-use industry is the fastest-growing segment in the Prepared Meal Delivery Market, driven by the increasing adoption of meal delivery services in workplaces. Companies are increasingly offering meal delivery services to employees as a way to promote health and well-being, reduce lunch breaks, and foster a positive work environment. Corporate catering services, including those that provide specialized diet meals, are becoming a key benefit in modern workplaces.

The shift towards flexible work environments, such as remote or hybrid work models, has further boosted the demand for convenient meal solutions at work. Employers are increasingly looking for ways to ensure their staff stay energized and focused throughout the day, leading to the rise of meal delivery services catering specifically to office settings. This trend is expected to continue growing as companies recognize the value of investing in their employees’ well-being through convenient, nutritious meal options.

North America Is Largest Region Owing to High Consumer Demand and Market Penetration

North America is the largest region in the Prepared Meal Delivery Market, driven by high consumer demand for convenient, healthy, and customizable meal solutions. The U.S. and Canada are key markets for meal delivery services, supported by high disposable income, a growing focus on health and wellness, and the widespread adoption of e-commerce. Consumers in North America are increasingly looking for ways to streamline meal preparation, and the availability of a wide variety of meal plans—from traditional meals to special diet options—has driven the growth of the market.

Moreover, the region’s strong technological infrastructure and consumer interest in home delivery services have contributed to the market’s expansion. With numerous well-established meal delivery brands and a growing number of new entrants offering diverse meal plans, North America remains the largest and most lucrative region for the prepared meal delivery market.

Competitive Landscape and Key Players

The Prepared Meal Delivery Market is highly competitive, with key players such as Blue Apron, HelloFresh, Freshly, and Sun Basket leading the charge. These companies have built strong brands by offering a wide range of meal plans, from traditional to special diets, and focusing on high-quality ingredients and convenience. They have also embraced e-commerce platforms, allowing consumers to easily browse meal options and schedule deliveries based on their preferences.

To remain competitive, companies are increasingly focusing on product differentiation by offering personalized meal plans, sustainable packaging, and catering to specific dietary trends, such as keto, vegan, and gluten-free options. As the market continues to evolve, new players are emerging with innovative service offerings, while established brands are investing in customer loyalty and expanding their menu options. This competitive environment is driving innovation and ensuring that prepared meal delivery services continue to meet the growing demand for convenience, health, and customization.

Recent Developments:

• HelloFresh announced the acquisition of Green Chef to expand its range of organic meal offerings, catering to the rising demand for healthy and sustainable eating options.
• Blue Apron launched a new partnership with Weight Watchers to offer customized meal kits for customers following the WW program, targeting health-conscious consumers.
• Sun Basket introduced a new line of plant-based meal kits, tapping into the growing demand for vegan and vegetarian dining options.
• Freshly expanded its meal delivery service to include gluten-free and keto-friendly meals, catering to the increasing need for specialized diets.
• Trifecta partnered with Whole Foods to offer locally-sourced, organic meals through its meal delivery platform, addressing the growing preference for clean eating.

List of Leading Companies:

• Blue Apron
• HelloFresh
• Sun Basket
• Home Chef
• Freshly
• Green Chef
• Snap Kitchen
• Territory Foods
• Marley Spoon
• EveryPlate
• Trifecta
• Gobble
• Diet-to-Go
• Fresh n' Lean
• The Good Kitchen

Report Scope: