Gift Packaging Market By Product Type (Boxes, Ribbons & Bows, Wrapping Paper, Bags, Tapes & Tags, Tissue Paper), By Material Type (Paper, Plastic, Fabric, Metal), By End-User Industry (Retail, E-commerce, Corporate, Event Planning, Food & Beverage), and By Distribution Channel (Online Retail, Offline Retail, Supermarkets, Specialty Stores, Direct Sales); Global Insights & Forecast (2023 – 2030)

As per Intent Market Research, the Gift Packaging Market was valued at USD 21.7 billion in 2024-e and will surpass USD 39.4 billion by 2030; growing at a CAGR of 8.9% during 2025 - 2030.

The global gift packaging market is witnessing robust growth due to an increasing demand for innovative, sustainable, and aesthetically pleasing packaging solutions. The surge in e-commerce and retail sectors, coupled with heightened consumer interest in personalization and eco-friendly options, has further accelerated this trend. Gift packaging plays an essential role not only in enhancing the consumer's gifting experience but also in providing brands with an opportunity to showcase their commitment to sustainability and creativity. As consumer preferences evolve, various subsegments of the gift packaging market are experiencing diverse growth trajectories, from materials to distribution channels.

Boxes Segment is Largest Owing to Versatility and Customization

Among various gift packaging products, boxes have emerged as the largest subsegment in the market. Their popularity is driven by their versatility and ability to accommodate a wide range of gift sizes, shapes, and themes. Boxes offer both practicality and aesthetic appeal, which makes them the preferred choice for a variety of occasions, from corporate gifting to retail use. The customizability of boxes allows businesses to align packaging with their branding, which further contributes to their widespread adoption.

The box segment also benefits from technological advancements in packaging design, such as 3D printing and embossing, which enhance the visual appeal and durability of boxes. These innovations provide brands with more opportunities to offer unique, eye-catching packaging, thus increasing their competitive edge. Additionally, as consumers become more environmentally conscious, sustainable boxes made from recyclable and biodegradable materials have gained significant traction.

Paper Material Type is Dominating Due to Sustainability Trends

Paper continues to dominate the material type subsegment of the gift packaging market. Driven by the growing preference for sustainable and eco-friendly packaging, paper has emerged as the most widely used material across various types of gift packaging. Consumers and brands are increasingly prioritizing paper-based solutions due to their recyclability, biodegradability, and the lower carbon footprint compared to plastic and other materials.

The rise of paper also aligns with the growing trend toward minimalistic and natural designs. Furthermore, the versatility of paper allows it to be easily customized with prints, textures, and finishes, making it suitable for a wide array of gifts, from luxury items to simple everyday products. The increasing awareness about the environmental impact of plastic packaging is expected to drive further growth in the paper packaging subsegment.

E-Commerce is the Fastest Growing End-User Industry for Gift Packaging

The e-commerce industry has emerged as the fastest-growing end-user segment within the gift packaging market. The rapid expansion of online shopping, especially during peak seasons like holidays and special events, has led to an increased need for efficient and attractive gift packaging solutions. E-commerce platforms are increasingly adopting high-quality packaging to improve the customer experience, build brand loyalty, and ensure that products are delivered safely.

The growth of e-commerce is further fueled by the rise of direct-to-consumer (D2C) business models and the booming market for subscription boxes, which require personalized and branded packaging solutions. As online shopping continues to evolve, the demand for unique and tailored gift packaging will likely remain strong, providing significant growth opportunities for businesses in the sector.

Online Retail Distribution Channel is Expanding Rapidly

The online retail distribution channel is rapidly expanding, driven by the growing consumer preference for shopping from the comfort of their homes. The digital shift in shopping behavior, particularly accelerated by the COVID-19 pandemic, has led to a surge in online purchases, including those for gifts. As a result, the demand for gift packaging available through online platforms has significantly increased. The ability to browse, compare, and select packaging that matches the occasion has made online retail a highly convenient channel for consumers.

Additionally, the ease of access to custom packaging options through e-commerce platforms has enabled businesses to tap into niche markets and offer personalized solutions that cater to specific customer needs. With continuous improvements in delivery and logistics, online retail is expected to maintain its position as the fastest-growing distribution channel for gift packaging.

North America is the Largest Region in the Gift Packaging Market

North America remains the largest region in the global gift packaging market, with the United States leading the way due to its robust retail and e-commerce sectors. The region is home to some of the biggest players in the gift packaging industry, and consumer demand for innovative and sustainable packaging solutions continues to grow. Major retail events like Christmas, Thanksgiving, and other national holidays further drive the need for high-quality gift packaging.

In addition to retail and e-commerce, the North American market benefits from a strong presence of corporate gifting, which adds to the overall demand for premium and customized gift packaging. As sustainability initiatives and eco-conscious consumer behavior gain momentum in the region, the demand for paper-based and other eco-friendly packaging materials is expected to rise, further solidifying North America's dominant market position.

Leading Companies and Competitive Landscape

The competitive landscape of the gift packaging market is marked by the presence of several well-established companies that offer a diverse range of packaging solutions. Companies like Hallmark Cards, Inc., WestRock Company, and Smurfit Kappa Group are major players in the market, providing comprehensive gift packaging solutions across various product types, materials, and distribution channels. These companies are investing heavily in innovative and sustainable packaging designs to meet the growing consumer demand for environmentally friendly and aesthetically pleasing products.

To remain competitive, companies are also focusing on expanding their distribution networks and exploring new sales channels, including online retail platforms. Partnerships, mergers, and acquisitions are expected to play a significant role in shaping the future of the market, as players seek to strengthen their product offerings and global reach. Additionally, customization and personalization will continue to be key differentiators, with companies leveraging advanced printing technologies and innovative designs to create unique gift packaging solutions

Recent Developments:

  • Hallmark Cards announced the launch of a new eco-friendly line of gift wrapping products, using recycled materials to reduce environmental impact.
  • WestRock acquired a major packaging plant in North America, expanding its capabilities to offer sustainable gift packaging solutions to retailers.
  • Amcor unveiled a new range of gift packaging that uses 100% recyclable materials for a more environmentally conscious product lineup.
  • Smurfit Kappa has introduced a new range of customizable gift boxes designed specifically for the e-commerce industry, enhancing product presentation and delivery experience.
  • Avery Dennison launched an innovative gift wrapping paper made from biodegradable materials, tapping into the growing demand for sustainable packaging alternatives

List of Leading Companies:

  • Hallmark Cards, Inc.
  • International Paper Company
  • WestRock Company
  • Smurfit Kappa Group
  • Amcor Limited
  • The Paper Chase
  • Avery Dennison Corporation
  • CROWN Holdings, Inc.
  • Packaging Corporation of America
  • Transcontinental Inc.
  • Tetra Pak International S.A.
  • ULINE
  • Zanders Paper
  • Huhtamäki Oyj
  • DS Smith Plc

Report Scope:

Report Features

Description

Market Size (2024-e)

USD 21.7 Billion

Forecasted Value (2030)

USD 39.4 Billion

CAGR (2025 – 2030)

8.9%

Base Year for Estimation

2024-e

Historic Year

2023

Forecast Period

2025 – 2030

Report Coverage

Market Forecast, Market Dynamics, Competitive Landscape, Recent Developments

Segments Covered

Gift Packaging Market By Product Type (Boxes, Ribbons & Bows, Wrapping Paper, Bags, Tapes & Tags, Tissue Paper), By Material Type (Paper, Plastic, Fabric, Metal), By End-User Industry (Retail, E-commerce, Corporate, Event Planning, Food & Beverage), and By Distribution Channel (Online Retail, Offline Retail, Supermarkets, Specialty Stores, Direct Sales)

Regional Analysis

North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, India, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, and Rest of Latin America), Middle East & Africa (Saudi Arabia, UAE, Rest of Middle East & Africa)

Major Companies

Hallmark Cards, Inc., International Paper Company, WestRock Company, Smurfit Kappa Group, Amcor Limited, The Paper Chase, Avery Dennison Corporation, CROWN Holdings, Inc., Packaging Corporation of America, Transcontinental Inc., Tetra Pak International S.A., ULINE, Zanders Paper, Huhtamäki Oyj, DS Smith Plc

Customization Scope

Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements

1. Introduction

   1.1. Market Definition

   1.2. Scope of the Study

   1.3. Research Assumptions

   1.4. Study Limitations

2. Research Methodology

   2.1. Research Approach

      2.1.1. Top-Down Method

      2.1.2. Bottom-Up Method

      2.1.3. Factor Impact Analysis

  2.2. Insights & Data Collection Process

      2.2.1. Secondary Research

      2.2.2. Primary Research

   2.3. Data Mining Process

      2.3.1. Data Analysis

      2.3.2. Data Validation and Revalidation

      2.3.3. Data Triangulation

3. Executive Summary

   3.1. Major Markets & Segments

   3.2. Highest Growing Regions and Respective Countries

   3.3. Impact of Growth Drivers & Inhibitors

   3.4. Regulatory Overview by Country

4. Gift Packaging Market, by Product Type (Market Size & Forecast: USD Million, 2023 – 2030)

   4.1. Boxes

   4.2. Ribbons & Bows

   4.3. Wrapping Paper

   4.4. Bags

   4.5. Tapes & Tags

   4.6. Tissue Paper

5. Gift Packaging Market, by Material Type (Market Size & Forecast: USD Million, 2023 – 2030)

   5.1. Paper

   5.2. Plastic

   5.3. Fabric

   5.4. Metal

   5.5. Others

6. Gift Packaging Market, by End-User Industry (Market Size & Forecast: USD Million, 2023 – 2030)

   6.1. Retail

   6.2. E-commerce

   6.3. Corporate

   6.4. Event Planning

   6.5. Food & Beverage

   6.6. Others

7. Gift Packaging Market, by Distribution Channel (Market Size & Forecast: USD Million, 2023 – 2030)

   7.1. Online Retail

   7.2. Offline Retail

   7.3. Supermarkets

   7.4. Specialty Stores

   7.5. Direct Sales

8. Regional Analysis (Market Size & Forecast: USD Million, 2023 – 2030)

   8.1. Regional Overview

   8.2. North America

      8.2.1. Regional Trends & Growth Drivers

      8.2.2. Barriers & Challenges

      8.2.3. Opportunities

      8.2.4. Factor Impact Analysis

      8.2.5. Technology Trends

      8.2.6. North America Gift Packaging Market, by Product Type

      8.2.7. North America Gift Packaging Market, by Material Type

      8.2.8. North America Gift Packaging Market, by End-User Industry

      8.2.9. North America Gift Packaging Market, by Distribution Channel

      8.2.10. By Country

         8.2.10.1. US

               8.2.10.1.1. US Gift Packaging Market, by Product Type

               8.2.10.1.2. US Gift Packaging Market, by Material Type

               8.2.10.1.3. US Gift Packaging Market, by End-User Industry

               8.2.10.1.4. US Gift Packaging Market, by Distribution Channel

         8.2.10.2. Canada

         8.2.10.3. Mexico

    *Similar segmentation will be provided for each region and country

   8.3. Europe

   8.4. Asia-Pacific

   8.5. Latin America

   8.6. Middle East & Africa

9. Competitive Landscape

   9.1. Overview of the Key Players

   9.2. Competitive Ecosystem

      9.2.1. Level of Fragmentation

      9.2.2. Market Consolidation

      9.2.3. Product Innovation

   9.3. Company Share Analysis

   9.4. Company Benchmarking Matrix

      9.4.1. Strategic Overview

      9.4.2. Product Innovations

   9.5. Start-up Ecosystem

   9.6. Strategic Competitive Insights/ Customer Imperatives

   9.7. ESG Matrix/ Sustainability Matrix

   9.8. Manufacturing Network

      9.8.1. Locations

      9.8.2. Supply Chain and Logistics

      9.8.3. Product Flexibility/Customization

      9.8.4. Digital Transformation and Connectivity

      9.8.5. Environmental and Regulatory Compliance

   9.9. Technology Readiness Level Matrix

   9.10. Technology Maturity Curve

   9.11. Buying Criteria

10. Company Profiles

   10.1. Hallmark Cards, Inc.

      10.1.1. Company Overview

      10.1.2. Company Financials

      10.1.3. Product/Service Portfolio

      10.1.4. Recent Developments

      10.1.5. IMR Analysis

    *Similar information will be provided for other companies 

   10.2. International Paper Company

   10.3. WestRock Company

   10.4. Smurfit Kappa Group

   10.5. Amcor Limited

   10.6. The Paper Chase

   10.7. Avery Dennison Corporation

   10.8. CROWN Holdings, Inc.

   10.9. Packaging Corporation of America

   10.10. Transcontinental Inc.

   10.11. Tetra Pak International S.A.

   10.12. ULINE

   10.13. Zanders Paper

   10.14. Huhtamäki Oyj

   10.15. DS Smith Plc

11. Appendix

A comprehensive market research approach was employed to gather and analyze data on the Gift Packaging Market. In the process, the analysis was also done to analyze the parent market and relevant adjacencies to measure the impact of them on the Gift Packaging Market. The research methodology encompassed both secondary and primary research techniques, ensuring the accuracy and credibility of the findings.

Research Approach -

Secondary Research

Secondary research involved a thorough review of pertinent industry reports, journals, articles, and publications. Additionally, annual reports, press releases, and investor presentations of industry players were scrutinized to gain insights into their market positioning and strategies.

Primary Research

Primary research involved conducting in-depth interviews with industry experts, stakeholders, and market participants across the E-Waste Management ecosystem. The primary research objectives included:

  • Validating findings and assumptions derived from secondary research
  • Gathering qualitative and quantitative data on market trends, drivers, and challenges
  • Understanding the demand-side dynamics, encompassing end-users, component manufacturers, facility providers, and service providers
  • Assessing the supply-side landscape, including technological advancements and recent developments

Market Size Assessment

A combination of top-down and bottom-up approaches was utilized to analyze the overall size of the Gift Packaging Market. These methods were also employed to assess the size of various subsegments within the market. The market size assessment methodology encompassed the following steps:

  1. Identification of key industry players and relevant revenues through extensive secondary research
  2. Determination of the industry's supply chain and market size, in terms of value, through primary and secondary research processes
  3. Calculation of percentage shares, splits, and breakdowns using secondary sources and verification through primary sources

Bottom Up and Top Down -

Data Triangulation

To ensure the accuracy and reliability of the market size, data triangulation was implemented. This involved cross-referencing data from various sources, including demand and supply side factors, market trends, and expert opinions. Additionally, top-down and bottom-up approaches were employed to validate the market size assessment.

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