Gift Packaging Market By Product Type (Boxes, Ribbons & Bows, Wrapping Paper, Bags, Tapes & Tags, Tissue Paper), By Material Type (Paper, Plastic, Fabric, Metal), By End-User Industry (Retail, E-commerce, Corporate, Event Planning, Food & Beverage), and By Distribution Channel (Online Retail, Offline Retail, Supermarkets, Specialty Stores, Direct Sales); Global Insights & Forecast (2023 – 2030)

As per Intent Market Research, the Gift Packaging Market was valued at USD 21.7 billion in 2024-e and will surpass USD 39.4 billion by 2030; growing at a CAGR of 8.9% during 2025 - 2030.

The global gift packaging market is witnessing robust growth due to an increasing demand for innovative, sustainable, and aesthetically pleasing packaging solutions. The surge in e-commerce and retail sectors, coupled with heightened consumer interest in personalization and eco-friendly options, has further accelerated this trend. Gift packaging plays an essential role not only in enhancing the consumer's gifting experience but also in providing brands with an opportunity to showcase their commitment to sustainability and creativity. As consumer preferences evolve, various subsegments of the gift packaging market are experiencing diverse growth trajectories, from materials to distribution channels.

Boxes Segment is Largest Owing to Versatility and Customization

Among various gift packaging products, boxes have emerged as the largest subsegment in the market. Their popularity is driven by their versatility and ability to accommodate a wide range of gift sizes, shapes, and themes. Boxes offer both practicality and aesthetic appeal, which makes them the preferred choice for a variety of occasions, from corporate gifting to retail use. The customizability of boxes allows businesses to align packaging with their branding, which further contributes to their widespread adoption.

The box segment also benefits from technological advancements in packaging design, such as 3D printing and embossing, which enhance the visual appeal and durability of boxes. These innovations provide brands with more opportunities to offer unique, eye-catching packaging, thus increasing their competitive edge. Additionally, as consumers become more environmentally conscious, sustainable boxes made from recyclable and biodegradable materials have gained significant traction.

Paper Material Type is Dominating Due to Sustainability Trends

Paper continues to dominate the material type subsegment of the gift packaging market. Driven by the growing preference for sustainable and eco-friendly packaging, paper has emerged as the most widely used material across various types of gift packaging. Consumers and brands are increasingly prioritizing paper-based solutions due to their recyclability, biodegradability, and the lower carbon footprint compared to plastic and other materials.

The rise of paper also aligns with the growing trend toward minimalistic and natural designs. Furthermore, the versatility of paper allows it to be easily customized with prints, textures, and finishes, making it suitable for a wide array of gifts, from luxury items to simple everyday products. The increasing awareness about the environmental impact of plastic packaging is expected to drive further growth in the paper packaging subsegment.

E-Commerce is the Fastest Growing End-User Industry for Gift Packaging

The e-commerce industry has emerged as the fastest-growing end-user segment within the gift packaging market. The rapid expansion of online shopping, especially during peak seasons like holidays and special events, has led to an increased need for efficient and attractive gift packaging solutions. E-commerce platforms are increasingly adopting high-quality packaging to improve the customer experience, build brand loyalty, and ensure that products are delivered safely.

The growth of e-commerce is further fueled by the rise of direct-to-consumer (D2C) business models and the booming market for subscription boxes, which require personalized and branded packaging solutions. As online shopping continues to evolve, the demand for unique and tailored gift packaging will likely remain strong, providing significant growth opportunities for businesses in the sector.

Online Retail Distribution Channel is Expanding Rapidly

The online retail distribution channel is rapidly expanding, driven by the growing consumer preference for shopping from the comfort of their homes. The digital shift in shopping behavior, particularly accelerated by the COVID-19 pandemic, has led to a surge in online purchases, including those for gifts. As a result, the demand for gift packaging available through online platforms has significantly increased. The ability to browse, compare, and select packaging that matches the occasion has made online retail a highly convenient channel for consumers.

Additionally, the ease of access to custom packaging options through e-commerce platforms has enabled businesses to tap into niche markets and offer personalized solutions that cater to specific customer needs. With continuous improvements in delivery and logistics, online retail is expected to maintain its position as the fastest-growing distribution channel for gift packaging.

North America is the Largest Region in the Gift Packaging Market

North America remains the largest region in the global gift packaging market, with the United States leading the way due to its robust retail and e-commerce sectors. The region is home to some of the biggest players in the gift packaging industry, and consumer demand for innovative and sustainable packaging solutions continues to grow. Major retail events like Christmas, Thanksgiving, and other national holidays further drive the need for high-quality gift packaging.

In addition to retail and e-commerce, the North American market benefits from a strong presence of corporate gifting, which adds to the overall demand for premium and customized gift packaging. As sustainability initiatives and eco-conscious consumer behavior gain momentum in the region, the demand for paper-based and other eco-friendly packaging materials is expected to rise, further solidifying North America's dominant market position.

Leading Companies and Competitive Landscape

The competitive landscape of the gift packaging market is marked by the presence of several well-established companies that offer a diverse range of packaging solutions. Companies like Hallmark Cards, Inc., WestRock Company, and Smurfit Kappa Group are major players in the market, providing comprehensive gift packaging solutions across various product types, materials, and distribution channels. These companies are investing heavily in innovative and sustainable packaging designs to meet the growing consumer demand for environmentally friendly and aesthetically pleasing products.

To remain competitive, companies are also focusing on expanding their distribution networks and exploring new sales channels, including online retail platforms. Partnerships, mergers, and acquisitions are expected to play a significant role in shaping the future of the market, as players seek to strengthen their product offerings and global reach. Additionally, customization and personalization will continue to be key differentiators, with companies leveraging advanced printing technologies and innovative designs to create unique gift packaging solutions

Recent Developments:

• Hallmark Cards announced the launch of a new eco-friendly line of gift wrapping products, using recycled materials to reduce environmental impact.
• WestRock acquired a major packaging plant in North America, expanding its capabilities to offer sustainable gift packaging solutions to retailers.
• Amcor unveiled a new range of gift packaging that uses 100% recyclable materials for a more environmentally conscious product lineup.
• Smurfit Kappa has introduced a new range of customizable gift boxes designed specifically for the e-commerce industry, enhancing product presentation and delivery experience.
• Avery Dennison launched an innovative gift wrapping paper made from biodegradable materials, tapping into the growing demand for sustainable packaging alternatives

List of Leading Companies:

• Hallmark Cards, Inc.
• International Paper Company
• WestRock Company
• Smurfit Kappa Group
• Amcor Limited
• The Paper Chase
• Avery Dennison Corporation
• CROWN Holdings, Inc.
• Packaging Corporation of America
• Transcontinental Inc.
• Tetra Pak International S.A.
• ULINE
• Zanders Paper
• Huhtamäki Oyj
• DS Smith Plc

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