As per Intent Market Research, the Erotic Lingerie Market was valued at USD 17.4 billion in 2023 and will surpass USD 28.7 billion by 2030; growing at a CAGR of 7.4% during 2024 - 2030.
The erotic lingerie market has witnessed significant growth driven by evolving fashion trends, increasing consumer disposable income, and growing awareness around sensuality and personal expression. As consumers seek out intimate apparel that not only serves practical purposes but also boosts confidence and self-expression, the market has expanded globally. The demand for lingerie that blends comfort, luxury, and sensual appeal continues to rise, with product innovations, varied styles, and availability across different distribution channels playing a key role. The market is projected to continue its growth trajectory as brands leverage new technologies, diverse materials, and inclusive marketing strategies to engage a broader consumer base.
Bras Segment is Largest Owing to Constant Demand for Versatility and Comfort
The bras segment dominates the erotic lingerie market due to the constant demand for both functionality and sensual appeal. Bras are essential components of women's everyday wardrobes, offering support and comfort while also contributing to the growing trend of stylish intimate apparel. The variety of designs available, including push-up, balconette, and lace-trimmed bras, appeals to a wide consumer base. Additionally, the increase in brand awareness and consumer preferences for high-quality materials, such as silk and satin, has further fueled the demand. As consumers seek both comfort and sensuality, brands continue to innovate with designs that incorporate ergonomic features and aesthetic elements, solidifying bras as the largest segment in the erotic lingerie market.
Silk Material is Fastest Growing Owing to Rising Consumer Preference for Luxury
Silk is the fastest-growing material in the erotic lingerie market due to its luxurious feel, softness, and sensual appeal. As consumer preferences shift towards premium and eco-friendly products, silk has gained traction for its comfort and elegant finish. This material is associated with high-end lingerie lines, attracting affluent customers looking for sophistication and quality. The global movement towards sustainability has also influenced silk's popularity, as natural fabrics are becoming more sought after. With its association with luxury, silk is gaining prominence not only in intimate apparel but also in sleepwear and bridal lingerie, contributing to its rapid growth in the market.
Online Stores Segment is Fastest Growing Owing to Convenience and Wider Reach
The online stores segment is the fastest-growing distribution channel in the erotic lingerie market, driven by the convenience of shopping from home, wider product availability, and discreet purchasing options. With the advent of e-commerce platforms, consumers can now browse an extensive variety of lingerie, compare prices, and explore customer reviews—all at their fingertips. Online shopping also provides the advantage of offering a broader range of sizes, styles, and niche products that may not be available in physical stores. The rise of social media influencers and targeted digital advertising has also played a crucial role in driving traffic to online platforms. As more brands enhance their online presence, the online stores segment is set to experience continued growth in the coming years.
Women's End-User Segment is Largest Due to High Demand for Intimate Apparel
The women’s end-user segment remains the largest in the erotic lingerie market, driven by a consistent demand for intimate apparel that blends functionality with sensuality. Women purchase lingerie for various reasons, including comfort, self-expression, and special occasions. The increasing popularity of inclusive sizing, which caters to a wide range of body types, has further boosted the demand for lingerie in the women's segment. Additionally, the rise of self-confidence movements and campaigns promoting body positivity have made women more open to experimenting with different lingerie styles, contributing to the segment’s continued dominance in the market. The segment is expected to maintain its strong position as consumer awareness and demand for variety and quality continue to grow.
North America Region is Largest Owing to High Consumer Spending Power
North America is the largest regional market for erotic lingerie, largely due to the high consumer spending power and strong presence of leading lingerie brands. The region's mature retail infrastructure, coupled with a growing demand for luxury and designer intimate apparel, has propelled the market's expansion. Moreover, North America benefits from a strong online retail presence, allowing consumers easy access to a wide variety of lingerie brands and styles. Consumer interest in sensual fashion is bolstered by campaigns from top lingerie brands and the celebrity-driven endorsement of certain product lines. As fashion trends continue to evolve, North America is expected to retain its leadership position in the erotic lingerie market.
Competitive Landscape and Leading Companies
The erotic lingerie market is highly competitive, with several well-established global players leading the market. Companies like Victoria's Secret, Agent Provocateur, and La Perla dominate the high-end segment, while others like Adore Me and Savage X Fenty are gaining market share through inclusive sizing and a strong online presence. The market is characterized by a mix of luxury brands offering premium products and fast-growing direct-to-consumer brands that focus on affordability and inclusivity. Additionally, e-commerce platforms are reshaping the competitive landscape by providing a direct sales channel for many emerging and niche lingerie brands. As companies continue to innovate with new materials, designs, and customer-centric features, the competitive dynamics are expected to evolve, with an increasing emphasis on digital marketing and sustainability to appeal to the modern consumer.
Recent Developments:
- Victoria's Secret unveiled a sustainable lingerie collection featuring recycled materials to align with eco-conscious consumer trends.
- Rihanna’s Savage X Fenty announced the opening of flagship stores in major cities to complement its thriving online business.
- ThirdLove collaborated with prominent influencers to promote its inclusive lingerie line, targeting diverse consumer groups.
- Agent Provocateur was acquired by a European luxury group to expand its global footprint and strengthen premium offerings.
- Adore Me introduced an AR fitting tool on its app, enabling customers to virtually try on lingerie before purchasing.
List of Leading Companies:
- Victoria's Secret
- La Perla
- Agent Provocateur
- Adore Me
- ThirdLove
- Savage X Fenty
- Cosabella
- Lively
- Hunkemöller
- Frederick's of Hollywood
- Chantelle Group
- Journelle
- Wacoal
- Calvin Klein
- Yandy
Report Scope:
Report Features |
Description |
Market Size (2023) |
USD 17.4 Billion |
Forecasted Value (2030) |
USD 28.7 Billion |
CAGR (2024 – 2030) |
7.4% |
Base Year for Estimation |
2023 |
Historic Year |
2022 |
Forecast Period |
2024 – 2030 |
Report Coverage |
Market Forecast, Market Dynamics, Competitive Landscape, Recent Developments |
Segments Covered |
Erotic Lingerie Market by Product Type (Bras, Panties, Bodysuits, Teddies, Garter Belts & Stockings, Corsets, Baby Dolls, Chemises), By Material (Silk, Satin, Lace, Cotton, Synthetic), By Distribution Channel (Online Stores, Offline Stores, Specialty Stores, Supermarkets & Hypermarkets, Boutiques), By End-User (Women, Men) |
Regional Analysis |
North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, India, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, and Rest of Latin America), Middle East & Africa (Saudi Arabia, UAE, Rest of Middle East & Africa) |
Major Companies |
Victoria's Secret, La Perla, Agent Provocateur, Adore Me, ThirdLove, Savage X Fenty, Cosabella, Lively, Hunkemöller, Frederick's of Hollywood, Chantelle Group, Journelle, Wacoal, Calvin Klein, Yandy |
Customization Scope |
Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements |
1. Introduction |
1.1. Market Definition |
1.2. Scope of the Study |
1.3. Research Assumptions |
1.4. Study Limitations |
2. Research Methodology |
2.1. Research Approach |
2.1.1. Top-Down Method |
2.1.2. Bottom-Up Method |
2.1.3. Factor Impact Analysis |
2.2. Insights & Data Collection Process |
2.2.1. Secondary Research |
2.2.2. Primary Research |
2.3. Data Mining Process |
2.3.1. Data Analysis |
2.3.2. Data Validation and Revalidation |
2.3.3. Data Triangulation |
3. Executive Summary |
3.1. Major Markets & Segments |
3.2. Highest Growing Regions and Respective Countries |
3.3. Impact of Growth Drivers & Inhibitors |
3.4. Regulatory Overview by Country |
4. Erotic Lingerie Market, by Product Type (Market Size & Forecast: USD Million, 2022 – 2030) |
4.1. Bras |
4.2. Panties |
4.3. Bodysuits |
4.4. Teddies |
4.5. Garter Belts & Stockings |
4.6. Corsets |
4.7. Baby Dolls |
4.8. Chemises |
5. Erotic Lingerie Market, by Material (Market Size & Forecast: USD Million, 2022 – 2030) |
5.1. Silk |
5.2. Satin |
5.3. Lace |
5.4. Cotton |
5.5. Synthetic |
6. Erotic Lingerie Market, by Distribution Channel (Market Size & Forecast: USD Million, 2022 – 2030) |
6.1. Online Stores |
6.2. Offline Stores |
7. Erotic Lingerie Market, by End-User (Market Size & Forecast: USD Million, 2022 – 2030) |
7.1. Women |
7.2. Men |
8. Regional Analysis (Market Size & Forecast: USD Million, 2022 – 2030) |
8.1. Regional Overview |
8.2. North America |
8.2.1. Regional Trends & Growth Drivers |
8.2.2. Barriers & Challenges |
8.2.3. Opportunities |
8.2.4. Factor Impact Analysis |
8.2.5. Technology Trends |
8.2.6. North America Erotic Lingerie Market, by Product Type |
8.2.7. North America Erotic Lingerie Market, by Material |
8.2.8. North America Erotic Lingerie Market, by Distribution Channel |
8.2.9. North America Erotic Lingerie Market, by End-User |
8.2.10. By Country |
8.2.10.1. US |
8.2.10.1.1. US Erotic Lingerie Market, by Product Type |
8.2.10.1.2. US Erotic Lingerie Market, by Material |
8.2.10.1.3. US Erotic Lingerie Market, by Distribution Channel |
8.2.10.1.4. US Erotic Lingerie Market, by End-User |
8.2.10.2. Canada |
8.2.10.3. Mexico |
*Similar segmentation will be provided for each region and country |
8.3. Europe |
8.4. Asia-Pacific |
8.5. Latin America |
8.6. Middle East & Africa |
9. Competitive Landscape |
9.1. Overview of the Key Players |
9.2. Competitive Ecosystem |
9.2.1. Level of Fragmentation |
9.2.2. Market Consolidation |
9.2.3. Product Innovation |
9.3. Company Share Analysis |
9.4. Company Benchmarking Matrix |
9.4.1. Strategic Overview |
9.4.2. Product Innovations |
9.5. Start-up Ecosystem |
9.6. Strategic Competitive Insights/ Customer Imperatives |
9.7. ESG Matrix/ Sustainability Matrix |
9.8. Manufacturing Network |
9.8.1. Locations |
9.8.2. Supply Chain and Logistics |
9.8.3. Product Flexibility/Customization |
9.8.4. Digital Transformation and Connectivity |
9.8.5. Environmental and Regulatory Compliance |
9.9. Technology Readiness Level Matrix |
9.10. Technology Maturity Curve |
9.11. Buying Criteria |
10. Company Profiles |
10.1. Victoria's Secret |
10.1.1. Company Overview |
10.1.2. Company Financials |
10.1.3. Product/Service Portfolio |
10.1.4. Recent Developments |
10.1.5. IMR Analysis |
*Similar information will be provided for other companies |
10.2. La Perla |
10.3. Agent Provocateur |
10.4. Adore Me |
10.5. ThirdLove |
10.6. Savage X Fenty |
10.7. Cosabella |
10.8. Lively |
10.9. Hunkemöller |
10.10. Frederick's of Hollywood |
10.11. Chantelle Group |
10.12. Journelle |
10.13. Wacoal |
10.14. Calvin Klein |
10.15. Yandy |
11. Appendix |
A comprehensive market research approach was employed to gather and analyze data on the Erotic Lingerie Market. In the process, the analysis was also done to analyze the parent market and relevant adjacencies to measure the impact of them on the Erotic Lingerie Market. The research methodology encompassed both secondary and primary research techniques, ensuring the accuracy and credibility of the findings.
Secondary Research
Secondary research involved a thorough review of pertinent industry reports, journals, articles, and publications. Additionally, annual reports, press releases, and investor presentations of industry players were scrutinized to gain insights into their market positioning and strategies.
Primary Research
Primary research involved conducting in-depth interviews with industry experts, stakeholders, and market participants across the E-Waste Management ecosystem. The primary research objectives included:
- Validating findings and assumptions derived from secondary research
- Gathering qualitative and quantitative data on market trends, drivers, and challenges
- Understanding the demand-side dynamics, encompassing end-users, component manufacturers, facility providers, and service providers
- Assessing the supply-side landscape, including technological advancements and recent developments
Market Size Assessment
A combination of top-down and bottom-up approaches was utilized to analyze the overall size of the Erotic Lingerie Market. These methods were also employed to assess the size of various subsegments within the market. The market size assessment methodology encompassed the following steps:
- Identification of key industry players and relevant revenues through extensive secondary research
- Determination of the industry's supply chain and market size, in terms of value, through primary and secondary research processes
- Calculation of percentage shares, splits, and breakdowns using secondary sources and verification through primary sources
Data Triangulation
To ensure the accuracy and reliability of the market size, data triangulation was implemented. This involved cross-referencing data from various sources, including demand and supply side factors, market trends, and expert opinions. Additionally, top-down and bottom-up approaches were employed to validate the market size assessment.
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