Electrified Roads Market By Product Type (Inductive Charging, Conductive Charging, Hybrid Charging Systems), By Road Type (Urban Roads, Highways, Rural Roads), By End-User (Electric Vehicle Manufacturers, Public Transport Providers, Freight and Logistics Companies, Governments & Municipalities), By Deployment Model (Infrastructure Deployment, Retrofit Deployment), and By Region; Global Insights & Forecast (2023 – 2030)

As per Intent Market Research, the Electrified Roads Market was valued at USD 20.3 Billion in 2024-e and will surpass USD 30.6 Billion by 2030; growing at a CAGR of 7.1% during 2025-2030.

The electrified roads market is witnessing significant growth as governments and private entities increasingly prioritize sustainability and eco-friendly transportation solutions. This market integrates road infrastructure with electric vehicle (EV) charging systems, allowing EVs to charge while in motion. With the push for cleaner transportation options and the rising demand for electric vehicles, electrified roads are seen as an essential innovation in the broader electric mobility ecosystem. This technology has the potential to reshape the future of transportation, particularly by reducing the reliance on conventional charging stations and supporting a cleaner, more efficient transportation network.

Inductive Charging Segment Is Fastest Growing Owing To Advancements in Wireless Technology

The inductive charging segment is experiencing rapid growth due to its promising ability to charge vehicles without physical connectors. This technology uses electromagnetic fields to transfer energy between coils embedded in the road and vehicle receivers, creating a seamless charging experience for electric vehicles as they travel. With advancements in wireless technology, inductive charging is becoming increasingly efficient and cost-effective, allowing for its integration into urban roads and highways. As the technology matures, it is expected to play a major role in the widespread adoption of electrified roadways, especially in regions aiming to make electric transportation more accessible and efficient.

The key advantages of inductive charging, including reduced wear and tear on charging infrastructure and the ability to charge multiple vehicles simultaneously, contribute to its growing demand. With ongoing innovations and pilot programs in cities like Stockholm and Berlin, inductive charging systems are becoming a cornerstone of electrified transport networks globally. The technology also aligns with the vision of a fully connected and sustainable transportation infrastructure.

Highways Segment Is Largest Owing To Heavy Freight Movement and Long-Distance Travel

The highways segment represents the largest segment in the electrified roads market, driven by the high volume of freight transport and long-distance travel. Highways are key arteries for goods movement across regions, and their electrification can significantly reduce the operational costs of freight and logistics companies by enabling efficient charging of electric trucks and delivery vehicles. Additionally, highways provide an ideal environment for the deployment of electrified road systems due to the continuous flow of traffic and higher vehicle speeds.

The electrification of highways also addresses one of the biggest challenges for electric vehicle adoption – long-range capabilities. By providing charging infrastructure on highways, drivers can continuously charge their vehicles during transit, enhancing the appeal of electric vehicles for long-distance travel. As a result, governments and private enterprises are investing heavily in electrifying highway systems, with projects already underway in regions such as Europe and North America, where long-range EV adoption is most prominent.

Public Transport Providers Segment Is Largest Owing To Government Support and Sustainability Initiatives

The public transport providers segment is the largest end-user category for electrified roads. Governments around the world are increasingly focused on sustainable transportation, and public transit systems are pivotal in achieving carbon reduction goals. With the growing adoption of electric buses, trams, and other public transport vehicles, the electrified roads market is seeing significant growth as municipalities and cities invest in smart infrastructure that supports green mobility.

Public transport providers benefit from electrified roads as they reduce dependency on traditional charging infrastructure, allowing buses and other vehicles to continuously charge while operating. This reduces downtime for charging, improving the efficiency of public transport systems. With large-scale projects in cities like London, Paris, and Los Angeles, electrified roads are expected to become a core part of modern public transportation systems, especially as the global shift towards sustainability accelerates.

Infrastructure Deployment Segment Is Fastest Growing Owing To Long-Term Investment in Dedicated Networks

The infrastructure deployment segment is the fastest-growing category, as many countries and regions are building dedicated electrified road networks. Unlike retrofit deployment, which involves upgrading existing roads, infrastructure deployment focuses on the creation of new roads designed from the outset to integrate electrification systems. This segment’s rapid growth is driven by government investments and partnerships with private companies aiming to build out infrastructure for electric vehicles.

Governments are increasingly funding the development of dedicated electrified roads as part of their broader plans for reducing carbon emissions and promoting sustainable transportation. For example, Sweden and Germany have already initiated large-scale projects involving the construction of new highways with embedded charging systems. This infrastructure is crucial in making electric vehicles more practical and efficient for long-distance travel, particularly in regions where adoption rates of EVs are high.

Europe Is The Largest Region Owing To Government Initiatives and Green Mobility Focus

Europe is currently the largest region in the electrified roads market, thanks to its aggressive adoption of electric vehicles and significant investments in infrastructure. Countries like Sweden, Germany, and the Netherlands are leading the charge with large-scale pilot projects and the development of dedicated electrified roadways for public and freight transport. The European Union’s Green Deal and its emphasis on achieving net-zero emissions by 2050 are driving these initiatives, with electrified roads seen as a crucial part of the strategy.

Europe's commitment to sustainability and green mobility has made it an ideal region for electrified road infrastructure. With increasing EV adoption, particularly for public transport fleets and freight vehicles, the demand for electrified roads is expected to grow steadily. Government subsidies, green bonds, and public-private partnerships are fueling investments, while major automotive and infrastructure companies continue to develop innovative electrification solutions for roads across the continent.

Leading Companies and Competitive Landscape

Leading companies in the electrified roads market include Volvo Group, Siemens AG, BMW Group, and Electreon, among others. These companies are at the forefront of developing and deploying electrified road technology, partnering with governments and municipalities to integrate electric charging capabilities into transportation networks. The competitive landscape is highly dynamic, with both traditional automotive players and tech-focused companies driving innovation in this space.

As the market continues to grow, companies are focusing on technological advancements in wireless and conductive charging, as well as forming strategic partnerships with government agencies to secure funding and support for large-scale infrastructure projects. The competitive landscape is characterized by collaboration between automotive manufacturers, infrastructure providers, and energy companies to create integrated, sustainable solutions that support the future of electric mobility. With increasing investments in electrification technologies, the market is expected to witness more collaborations, technological breakthroughs, and regulatory support in the coming years.b

List of Leading Companies:

• Volvo Group
• Siemens AG
• BMW Group
• Scania AB
• Tesla Inc.
• Alstom
• Electreon
• BASF
• ABB Ltd.
• Cargill
• Continental AG
• Porsche AG
• Iveco
• Nissan Motor Co.
• E.ON

Recent Developments:

• Volvo Group’s Electrification Initiative (February 2025): Volvo announced its partnership with a leading infrastructure provider to test electrified highways for heavy-duty electric trucks, marking a significant step toward sustainable logistics.
• Electreon’s Partnership with Italian Government (January 2025): Electreon signed a multi-year deal with the Italian government to pilot inductive charging on highways, aiming to reduce carbon emissions in the transportation sector.
• Siemens' Smart Infrastructure Rollout (December 2024): Siemens unveiled its new electrified roadway system in Germany, enhancing electric bus routes in urban centers as part of their sustainability efforts.
• BMW and Continental Launch Integrated Charging System (November 2024): BMW and Continental partnered to develop a hybrid charging system that integrates wireless charging capabilities directly into the road infrastructure, expected to be tested in major European cities.
• ABB’s Partnership with Swedish Transport Administration (October 2024): ABB secured a contract with Sweden’s Transport Administration to install inductive charging systems along key highways for electric vehicle fleets.

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