As per Intent Market Research, the Digestive Health Products Market was valued at USD 29.2 billion and will surpass USD 49.6 billion by 2030; growing at a CAGR of 7.9% during 2024 - 2030.
The digestive health products market has seen robust growth driven by increasing consumer awareness of the importance of gut health and its connection to overall well-being. Probiotics, prebiotics, digestive enzymes, and fiber supplements are now widely recognized as essential components in maintaining digestive health, alleviating discomfort, and improving immune function. The rising trend of health-conscious living, combined with an aging population and an increased focus on holistic wellness, has significantly contributed to the market's expansion.
Consumers are increasingly turning to digestive health products to address a variety of issues, including bloating, indigestion, and weight management. The market is further supported by the growing availability of these products in different forms such as tablets, powders, liquids, and chewables, making them convenient for diverse consumer preferences. Additionally, the increasing demand for functional foods and beverages that promote digestive well-being is helping to drive the market forward. With advancements in research and development, digestive health products are becoming more targeted and effective in addressing specific digestive issues.
Probiotics is Largest Segment Due to Their Key Role in Gut Health
Probiotics dominate the digestive health products market as the largest segment, owing to their well-established benefits in supporting gut health and overall digestive function. Probiotics are live microorganisms that provide health benefits when consumed in adequate amounts, and they are widely recognized for their ability to restore and maintain a healthy balance of gut bacteria. This balance is crucial for proper digestion, immune function, and the prevention of gastrointestinal disorders such as irritable bowel syndrome (IBS) and diarrhea.
The popularity of probiotics has been driven by the increasing number of people seeking natural solutions to improve gut health and alleviate digestive discomfort. Probiotic-rich products, such as supplements, yogurt, and fermented foods, have gained significant traction, especially among adults looking to improve their digestion and boost immune health. As research continues to reveal new benefits of probiotics, their application in various food and beverage products has expanded, further solidifying their position as the largest and most influential segment in the digestive health products market.
Weight Management is Fastest Growing Application Due to Rising Health Consciousness
The weight management application is the fastest growing segment in the digestive health products market, as an increasing number of consumers are seeking solutions to support their weight loss and maintenance goals. Digestive health products, such as fiber supplements and digestive enzymes, play a vital role in weight management by improving digestion, enhancing satiety, and supporting metabolic processes. This growing trend is largely influenced by rising concerns about obesity, sedentary lifestyles, and an increasing focus on maintaining a healthy weight.
Products designed to aid in weight management have gained popularity due to their ability to regulate digestion and improve overall gut function, which are critical components of effective weight control. Additionally, the increasing availability of functional foods and beverages that combine weight management benefits with digestive support is contributing to the segment's rapid growth. As consumers become more aware of the connection between gut health and weight management, this segment is expected to continue expanding at a fast pace.
Online Retail is Fastest Growing Distribution Channel Due to Consumer Convenience
The online retail distribution channel is the fastest growing segment in the digestive health products market, driven by the increasing shift towards e-commerce and the convenience it offers to consumers. Online platforms provide consumers with easy access to a wide variety of digestive health products, often with the benefit of personalized recommendations, subscription options, and home delivery services. The growth of e-commerce has made it simpler for individuals to find and purchase specific digestive health products, without the need to visit physical stores.
Additionally, the availability of detailed product information, customer reviews, and the ability to compare products across brands has further boosted the popularity of online retail. Online platforms also allow niche and emerging brands to reach a global audience, expanding the consumer base for digestive health products. As online shopping continues to grow in popularity, this channel is expected to remain a key driver in the market's expansion.
North America is Largest Region Due to High Health Awareness
North America is the largest region in the digestive health products market, driven by high consumer awareness of the importance of digestive health and wellness. The United States, in particular, has a large market for dietary supplements and functional foods, with consumers increasingly prioritizing gut health as part of their overall well-being. Factors such as the prevalence of digestive disorders, an aging population, and widespread access to healthcare and wellness information have contributed to the region's dominance in the market.
The growing trend of natural and preventive healthcare solutions has further fueled the demand for digestive health products in North America. Additionally, the presence of key market players, increased research and development in gut health, and a strong retail and e-commerce infrastructure have solidified the region's leadership position. As more consumers in North America embrace digestive health as a priority, the region is expected to continue its dominance in the market.
Competitive Landscape and Key Players
The digestive health products market is competitive, with a variety of established and emerging players offering a wide range of probiotics, prebiotics, enzymes, and fiber supplements. Leading companies in the market include Nestlé, Danone, Abbott Laboratories, and Yakult, all of which have significant product portfolios catering to different consumer needs. These companies focus on innovation, product differentiation, and brand trust to maintain their competitive edge.
Additionally, smaller and emerging brands are increasingly entering the market, often focusing on natural, organic, and plant-based formulations. These companies capitalize on the growing demand for clean-label products that offer digestive benefits without artificial additives. Competition is also driven by e-commerce platforms and direct-to-consumer strategies, where brands engage with consumers through targeted marketing campaigns, loyalty programs, and subscription services. As the market for digestive health products continues to grow, differentiation through product efficacy, quality, and consumer engagement will be key factors in sustaining a competitive advantage.
Recent Developments:
- Danone S.A. launched a new line of plant-based probiotic supplements aimed at consumers looking for vegan digestive health options.
- Nestlé S.A. introduced a new fiber supplement product designed to support digestive comfort and regularity.
- Abbott Laboratories expanded its digestive health portfolio with a new probiotic formulation targeted at elderly consumers.
- GSK Consumer Healthcare acquired a leading digestive health brand to expand its presence in the probiotics market.
- Procter & Gamble Co. launched a new range of digestive enzymes to support digestive health and relieve bloating.
List of Leading Companies:
- Danone S.A.
- Nestlé S.A.
- Abbott Laboratories
- Bayer AG
- Procter & Gamble Co.
- Herbalife Nutrition Ltd.
- Yakult Honsha Co., Ltd.
- Reckitt Benckiser Group
- Amway Corporation
- GSK Consumer Healthcare
- Synutra International, Inc.
- Sun Pharmaceutical Industries Ltd.
- Kikkoman Corporation
- Life Extension
- The Nature's Bounty Co.
Report Scope:
Report Features |
Description |
Market Size (2023) |
USD 29.2 billion |
Forecasted Value (2030) |
USD 49.6 billion |
CAGR (2024 – 2030) |
7.9% |
Base Year for Estimation |
2023 |
Historic Year |
2022 |
Forecast Period |
2024 – 2030 |
Report Coverage |
Market Forecast, Market Dynamics, Competitive Landscape, Recent Developments |
Segments Covered |
Digestive Health Products Market By Product Type (Probiotics, Prebiotics, Digestive Enzymes, Fiber Supplements, Functional Foods & Beverages), By Form (Tablets/Capsules, Powder, Liquids, Chewables), By Application (Gut Health, Bloating & Digestive Comfort, Weight Management, Immune Support), By Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Pharmacies & Drugstores, Health & Wellness Stores), By End-Use Demographic (Adults, Elderly, Children) |
Regional Analysis |
North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, India, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, and Rest of Latin America), Middle East & Africa (Saudi Arabia, UAE, Rest of Middle East & Africa) |
Major Companies |
Danone S.A., Nestlé S.A., Abbott Laboratories, Bayer AG, Procter & Gamble Co., Herbalife Nutrition Ltd., Yakult Honsha Co., Ltd., Reckitt Benckiser Group, Amway Corporation, GSK Consumer Healthcare, Synutra International, Inc., Sun Pharmaceutical Industries Ltd., Kikkoman Corporation, Life Extension, The Nature's Bounty Co. |
Customization Scope |
Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements |
1. Introduction |
1.1. Market Definition |
1.2. Scope of the Study |
1.3. Research Assumptions |
1.4. Study Limitations |
2. Research Methodology |
2.1. Research Approach |
2.1.1. Top-Down Method |
2.1.2. Bottom-Up Method |
2.1.3. Factor Impact Analysis |
2.2. Insights & Data Collection Process |
2.2.1. Secondary Research |
2.2.2. Primary Research |
2.3. Data Mining Process |
2.3.1. Data Analysis |
2.3.2. Data Validation and Revalidation |
2.3.3. Data Triangulation |
3. Executive Summary |
3.1. Major Markets & Segments |
3.2. Highest Growing Regions and Respective Countries |
3.3. Impact of Growth Drivers & Inhibitors |
3.4. Regulatory Overview by Country |
4. Digestive Health Products Market, by Product Type (Market Size & Forecast: USD Million, 2022 – 2030) |
4.1. Probiotics |
4.2. Prebiotics |
4.3. Digestive Enzymes |
4.4. Fiber Supplements |
4.5. Functional Foods & Beverages |
4.6. Others |
5. Digestive Health Products Market, by Form (Market Size & Forecast: USD Million, 2022 – 2030) |
5.1. Tablets/Capsules |
5.2. Powder |
5.3. Liquids |
5.4. Chewables |
6. Digestive Health Products Market, by Application (Market Size & Forecast: USD Million, 2022 – 2030) |
6.1. Gut Health |
6.2. Bloating & Digestive Comfort |
6.3. Weight Management |
6.4. Immune Support |
7. Digestive Health Products Market, by Distribution Channel (Market Size & Forecast: USD Million, 2022 – 2030) |
7.1. Online Retail |
7.2. Supermarkets/Hypermarkets |
7.3. Pharmacies & Drugstores |
7.4. Health & Wellness Stores |
8. Digestive Health Products Market, by End-Use Demographic (Market Size & Forecast: USD Million, 2022 – 2030) |
8.1. Adults |
8.2. Elderly |
8.3. Children |
9. Regional Analysis (Market Size & Forecast: USD Million, 2022 – 2030) |
9.1. Regional Overview |
9.2. North America |
9.2.1. Regional Trends & Growth Drivers |
9.2.2. Barriers & Challenges |
9.2.3. Opportunities |
9.2.4. Factor Impact Analysis |
9.2.5. Technology Trends |
9.2.6. North America Digestive Health Products Market, by Product Type |
9.2.7. North America Digestive Health Products Market, by Form |
9.2.8. North America Digestive Health Products Market, by Application |
9.2.9. North America Digestive Health Products Market, by Distribution Channel |
9.2.10. North America Digestive Health Products Market, by End-Use Demographic |
9.2.11. By Country |
9.2.11.1. US |
9.2.11.1.1. US Digestive Health Products Market, by Product Type |
9.2.11.1.2. US Digestive Health Products Market, by Form |
9.2.11.1.3. US Digestive Health Products Market, by Application |
9.2.11.1.4. US Digestive Health Products Market, by Distribution Channel |
9.2.11.1.5. US Digestive Health Products Market, by End-Use Demographic |
9.2.11.2. Canada |
9.2.11.3. Mexico |
*Similar segmentation will be provided for each region and country |
9.3. Europe |
9.4. Asia-Pacific |
9.5. Latin America |
9.6. Middle East & Africa |
10. Competitive Landscape |
10.1. Overview of the Key Players |
10.2. Competitive Ecosystem |
10.2.1. Level of Fragmentation |
10.2.2. Market Consolidation |
10.2.3. Product Innovation |
10.3. Company Share Analysis |
10.4. Company Benchmarking Matrix |
10.4.1. Strategic Overview |
10.4.2. Product Innovations |
10.5. Start-up Ecosystem |
10.6. Strategic Competitive Insights/ Customer Imperatives |
10.7. ESG Matrix/ Sustainability Matrix |
10.8. Manufacturing Network |
10.8.1. Locations |
10.8.2. Supply Chain and Logistics |
10.8.3. Product Flexibility/Customization |
10.8.4. Digital Transformation and Connectivity |
10.8.5. Environmental and Regulatory Compliance |
10.9. Technology Readiness Level Matrix |
10.10. Technology Maturity Curve |
10.11. Buying Criteria |
11. Company Profiles |
11.1. Danone S.A. |
11.1.1. Company Overview |
11.1.2. Company Financials |
11.1.3. Product/Service Portfolio |
11.1.4. Recent Developments |
11.1.5. IMR Analysis |
*Similar information will be provided for other companies |
11.2. Nestlé S.A. |
11.3. Abbott Laboratories |
11.4. Bayer AG |
11.5. Procter & Gamble Co. |
11.6. Herbalife Nutrition Ltd. |
11.7. Yakult Honsha Co., Ltd. |
11.8. Reckitt Benckiser Group |
11.9. Amway Corporation |
11.10. GSK Consumer Healthcare |
11.11. Synutra International, Inc. |
11.12. Sun Pharmaceutical Industries Ltd. |
11.13. Kikkoman Corporation |
11.14. Life Extension |
11.15. The Nature's Bounty Co. |
12. Appendix |
A comprehensive market research approach was employed to gather and analyze data on the Digestive Health Products Market. In the process, the analysis was also done to analyze the parent market and relevant adjacencies to measure the impact of them on the Digestive Health Products Market. The research methodoloagy encompassed both secondary and primary research techniques, ensuring the accuracy and credibility of the findings.
Secondary Research
Secondary research involved a thorough review of pertinent industry reports, journals, articles, and publications. Additionally, annual reports, press releases, and investor presentations of industry players were scrutinized to gain insights into their market positioning and strategies.
Primary Research
Primary research involved conducting in-depth interviews with industry experts, stakeholders, and market participants across the E-Waste Management ecosystem. The primary research objectives included:
- Validating findings and assumptions derived from secondary research
- Gathering qualitative and quantitative data on market trends, drivers, and challenges
- Understanding the demand-side dynamics, encompassing end-users, component manufacturers, facility providers, and service providers
- Assessing the supply-side landscape, including technological advancements and recent developments
Market Size Assessment
A combination of top-down and bottom-up approaches was utilized to analyze the overall size of the Digestive Health Products Market. These methods were also employed to assess the size of various subsegments within the market. The market size assessment methodology encompassed the following steps:
- Identification of key industry players and relevant revenues through extensive secondary research
- Determination of the industry's supply chain and market size, in terms of value, through primary and secondary research processes
- Calculation of percentage shares, splits, and breakdowns using secondary sources and verification through primary sources
Data Triangulation
To ensure the accuracy and reliability of the market size, data triangulation was implemented. This involved cross-referencing data from various sources, including demand and supply side factors, market trends, and expert opinions. Additionally, top-down and bottom-up approaches were employed to validate the market size assessment.
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