Dietary Supplements Market By Product Type (Vitamins, Minerals, Amino Acids, Herbal Supplements, Probiotics, Omega-3 Fatty Acids, Protein Supplements, Weight Management Supplements), By Form (Tablets/Capsules, Powder, Liquids, Softgels, Chewables), By Application (Health & Wellness, Sports & Fitness, Weight Management, Immune Support, Cognitive Health), By End-Use Demographic (Adults, Elderly, Children), By Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Health & Wellness Stores, Pharmacies/Drugstores), and By Region; Global Insights & Forecast (2024 – 2030)

As per Intent Market Research, the Dietary Supplements Market was valued at USD 208.1 billion and will surpass USD 359.1 billion by 2030; growing at a CAGR of 8.1% during 2024 - 2030.

The dietary supplements market is experiencing substantial growth as consumers become increasingly aware of the importance of maintaining health through proper nutrition. The rising focus on preventive healthcare, coupled with busy lifestyles and increasing health consciousness, has led to a surge in the consumption of dietary supplements. These products, available in various forms such as tablets, powders, liquids, and softgels, cater to a wide range of health needs, from general wellness and immune support to more specific concerns like weight management and cognitive health.

Advancements in research and growing awareness of the link between nutrition and overall well-being are further driving demand for dietary supplements. The market is increasingly being shaped by a shift toward personalized nutrition, with consumers seeking supplements that meet their specific health goals. The availability of a broad array of supplements in both traditional retail stores and online platforms has made these products more accessible, fueling the market's expansion across various demographics and regions.

Vitamins are the Largest Segment Due to Their Widespread Use in Health Maintenance

Vitamins represent the largest product type segment in the dietary supplements market, owing to their broad range of health benefits and widespread use in daily health regimens. Essential vitamins, such as Vitamin D, Vitamin C, and B vitamins, play a crucial role in supporting immune function, energy production, skin health, and cognitive function. The popularity of vitamins is driven by their proven effectiveness in preventing deficiencies and promoting overall well-being, making them a staple in many people's daily routines.

The demand for vitamins is further fueled by growing health awareness and a preference for natural, preventive healthcare solutions. With increasing concerns about dietary deficiencies and the desire to maintain a balanced and healthy lifestyle, consumers are turning to vitamin supplements to bridge nutritional gaps. Additionally, the growing trend of personalized healthcare has contributed to the expansion of the vitamins segment, with consumers opting for targeted vitamin supplements tailored to their specific health needs.

Immune Support is the Fastest Growing Application Due to Increased Focus on Health

The immune support application is the fastest growing segment in the dietary supplements market, driven by heightened awareness of the importance of a strong immune system, especially in the wake of global health challenges. Immune support supplements, including those containing Vitamin C, Zinc, and Elderberry, have gained significant popularity as consumers seek ways to strengthen their immunity and reduce the risk of illnesses. This demand has been further accelerated by the COVID-19 pandemic, which heightened the global focus on health and wellness.

Consumers are increasingly prioritizing supplements that offer immune-boosting benefits, recognizing the essential role of a well-functioning immune system in overall health. This trend is particularly prominent among adults and elderly individuals who are more prone to infections and health complications. As scientific research continues to support the efficacy of various immune support supplements, the segment is expected to maintain rapid growth in the coming years.

Online Retail is the Fastest Growing Distribution Channel Due to Convenience and Accessibility

The online retail channel is the fastest growing distribution segment in the dietary supplements market, fueled by the increasing shift towards e-commerce and the convenience it provides to consumers. Online platforms offer a vast range of dietary supplements, often with detailed product descriptions, customer reviews, and personalized recommendations, making it easier for consumers to choose the right products for their specific health needs. The convenience of home delivery and the ability to compare prices and brands have further contributed to the rise of online shopping in this sector.

As more consumers embrace the ease and accessibility of online shopping, especially for health-related products, the demand for dietary supplements through e-commerce is expected to grow rapidly. Online retailers also offer subscription services, discounts, and exclusive deals, which further encourage consumer engagement and repeat purchases. This shift towards online retail is a significant factor in the market's overall expansion.

North America is the Largest Region Due to High Consumer Awareness and Spending Power

North America holds the largest market share in the dietary supplements industry, primarily due to the high level of consumer awareness about health and wellness, along with strong purchasing power. The United States, in particular, is a leading market for dietary supplements, with a large consumer base that regularly uses these products for general wellness, sports nutrition, immune support, and weight management.

In addition to consumer demand, North America's large number of well-established supplement manufacturers and retailers contributes to the region's dominance. The region is also home to a wide range of health-conscious demographics, including adults, elderly individuals, and athletes, all of whom are key drivers of the market. The availability of dietary supplements through both traditional retail channels and online platforms further strengthens North America's position as the largest region in the market.

Competitive Landscape and Key Players

The dietary supplements market is highly competitive, with a mix of global and regional players vying for market share. Leading companies include giants such as Herbalife Nutrition, Amway, Glanbia PLC, Abbott Laboratories, and Nature’s Bounty, all of which have extensive product portfolios spanning various supplement types. These companies maintain their competitive edge by investing in research and development, expanding their product offerings, and leveraging strong distribution networks.

Smaller, niche players are also emerging in the market, offering specialized products, such as plant-based or organic supplements, to cater to the growing demand for natural and sustainable health solutions. Additionally, the rise of direct-to-consumer brands, particularly those with a strong online presence, has intensified competition in the market. These brands often differentiate themselves through personalized offerings, subscription models, and influencer-driven marketing strategies. As the market continues to evolve, differentiation through product quality, consumer engagement, and innovation will be key to maintaining a competitive advantage.

Recent Developments:

  • Amway Corporation expanded its range of immune-supporting dietary supplements with new natural ingredients.
  • Nestlé S.A. launched a new line of organic protein supplements to cater to health-conscious consumers.
  • Abbott Laboratories introduced a new probiotic supplement for digestive health, targeting older adults.
  • GNC Holdings, Inc. announced a partnership with a leading fitness brand to offer co-branded dietary supplements for athletes.
  • Herbalife Nutrition Ltd. rolled out a new range of weight management supplements designed for post-workout recovery.

List of Leading Companies:

  • Amway Corporation
  • Herbalife Nutrition Ltd.
  • Nature's Bounty Co.
  • Glanbia plc
  • Abbott Laboratories
  • Nestlé S.A.
  • Blackmores Limited
  • USANA Health Sciences, Inc.
  • GNC Holdings, Inc.
  • Pharmavite LLC
  • New Chapter Inc. (Procter & Gamble)
  • Nature Made (Nestlé)
  • BAYER AG
  • Jarrow Formulas, Inc.
  • Isagenix International LLC

Report Scope:

Report Features

Description

Market Size (2023)

USD 208.1 billion

Forecasted Value (2030)

USD 359.1 billion

CAGR (2024 – 2030)

8.1%

Base Year for Estimation

2023

Historic Year

2022

Forecast Period

2024 – 2030

Report Coverage

Market Forecast, Market Dynamics, Competitive Landscape, Recent Developments

Segments Covered

Dietary Supplements Market By Product Type (Vitamins, Minerals, Amino Acids, Herbal Supplements, Probiotics, Omega-3 Fatty Acids, Protein Supplements, Weight Management Supplements), By Form (Tablets/Capsules, Powder, Liquids, Softgels, Chewables), By Application (Health & Wellness, Sports & Fitness, Weight Management, Immune Support, Cognitive Health), By End-Use Demographic (Adults, Elderly, Children), By Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Health & Wellness Stores, Pharmacies/Drugstores)

Regional Analysis

North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, India, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, and Rest of Latin America), Middle East & Africa (Saudi Arabia, UAE, Rest of Middle East & Africa)

Major Companies

Amway Corporation, Herbalife Nutrition Ltd., Nature's Bounty Co., Glanbia plc, Abbott Laboratories, Nestlé S.A., Blackmores Limited, USANA Health Sciences, Inc., GNC Holdings, Inc., Pharmavite LLC, New Chapter Inc. (Procter & Gamble), Nature Made (Nestlé), BAYER AG, Jarrow Formulas, Inc., Isagenix International LLC

Customization Scope

Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements

1. Introduction

   1.1. Market Definition

   1.2. Scope of the Study

   1.3. Research Assumptions

   1.4. Study Limitations

2. Research Methodology

   2.1. Research Approach

      2.1.1. Top-Down Method

      2.1.2. Bottom-Up Method

      2.1.3. Factor Impact Analysis

  2.2. Insights & Data Collection Process

      2.2.1. Secondary Research

      2.2.2. Primary Research

   2.3. Data Mining Process

      2.3.1. Data Analysis

      2.3.2. Data Validation and Revalidation

      2.3.3. Data Triangulation

3. Executive Summary

   3.1. Major Markets & Segments

   3.2. Highest Growing Regions and Respective Countries

   3.3. Impact of Growth Drivers & Inhibitors

   3.4. Regulatory Overview by Country

4. Dietary Supplements Market, by Product Type (Market Size & Forecast: USD Million, 2022 – 2030)

   4.1. Vitamins

   4.2. Minerals

   4.3. Amino Acids

   4.4. Herbal Supplements

   4.5. Probiotics

   4.6. Omega-3 Fatty Acids

   4.7. Protein Supplements

   4.8. Weight Management Supplements

   4.9. Others

5. Dietary Supplements Market, by Form (Market Size & Forecast: USD Million, 2022 – 2030)

   5.1. Tablets/Capsules

   5.2. Powder

   5.3. Liquids

   5.4. Softgels

   5.5. Chewables

6. Dietary Supplements Market, by Application (Market Size & Forecast: USD Million, 2022 – 2030)

   6.1. Health & Wellness

   6.2. Sports & Fitness

   6.3. Weight Management

   6.4. Immune Support

   6.5. Cognitive Health

7. Dietary Supplements Market, by End-Use Demographic (Market Size & Forecast: USD Million, 2022 – 2030)

   7.1. Adults

   7.2. Elderly

   7.3. Children

8. Dietary Supplements Market, by Distribution Channel (Market Size & Forecast: USD Million, 2022 – 2030)

   8.1. Online Retail

   8.2. Supermarkets/Hypermarkets

   8.3. Health & Wellness Stores

   8.4. Pharmacies/Drugstores

9. Regional Analysis (Market Size & Forecast: USD Million, 2022 – 2030)

   9.1. Regional Overview

   9.2. North America

      9.2.1. Regional Trends & Growth Drivers

      9.2.2. Barriers & Challenges

      9.2.3. Opportunities

      9.2.4. Factor Impact Analysis

      9.2.5. Technology Trends

      9.2.6. North America Dietary Supplements Market, by Product Type

      9.2.7. North America Dietary Supplements Market, by Form

      9.2.8. North America Dietary Supplements Market, by Application

      9.2.9. North America Dietary Supplements Market, by End-Use Demographic

      9.2.10. North America Dietary Supplements Market, by Distribution Channel

      9.2.11. By Country

         9.2.11.1. US

               9.2.11.1.1. US Dietary Supplements Market, by Product Type

               9.2.11.1.2. US Dietary Supplements Market, by Form

               9.2.11.1.3. US Dietary Supplements Market, by Application

               9.2.11.1.4. US Dietary Supplements Market, by End-Use Demographic

               9.2.11.1.5. US Dietary Supplements Market, by Distribution Channel

         9.2.11.2. Canada

         9.2.11.3. Mexico

    *Similar segmentation will be provided for each region and country

   9.3. Europe

   9.4. Asia-Pacific

   9.5. Latin America

   9.6. Middle East & Africa

10. Competitive Landscape

   10.1. Overview of the Key Players

   10.2. Competitive Ecosystem

      10.2.1. Level of Fragmentation

      10.2.2. Market Consolidation

      10.2.3. Product Innovation

   10.3. Company Share Analysis

   10.4. Company Benchmarking Matrix

      10.4.1. Strategic Overview

      10.4.2. Product Innovations

   10.5. Start-up Ecosystem

   10.6. Strategic Competitive Insights/ Customer Imperatives

   10.7. ESG Matrix/ Sustainability Matrix

   10.8. Manufacturing Network

      10.8.1. Locations

      10.8.2. Supply Chain and Logistics

      10.8.3. Product Flexibility/Customization

      10.8.4. Digital Transformation and Connectivity

      10.8.5. Environmental and Regulatory Compliance

   10.9. Technology Readiness Level Matrix

   10.10. Technology Maturity Curve

   10.11. Buying Criteria

11. Company Profiles

   11.1. Amway Corporation

      11.1.1. Company Overview

      11.1.2. Company Financials

      11.1.3. Product/Service Portfolio

      11.1.4. Recent Developments

      11.1.5. IMR Analysis

    *Similar information will be provided for other companies 

   11.2. Herbalife Nutrition Ltd.

   11.3. Nature's Bounty Co.

   11.4. Glanbia plc

   11.5. Abbott Laboratories

   11.6. Nestlé S.A.

   11.7. Blackmores Limited

   11.8. USANA Health Sciences, Inc.

   11.9. GNC Holdings, Inc.

   11.10. Pharmavite LLC

   11.11. New Chapter Inc. (Procter & Gamble)

   11.12. Nature Made (Nestlé)

   11.13. BAYER AG

   11.14. Jarrow Formulas, Inc.

   11.15. Isagenix International LLC

12. Appendix

A comprehensive market research approach was employed to gather and analyze data on the Dietary Supplements Market. In the process, the analysis was also done to analyze the parent market and relevant adjacencies to measure the impact of them on the Dietary Supplements Market. The research methodoloagy encompassed both secondary and primary research techniques, ensuring the accuracy and credibility of the findings.

Research Approach -

Secondary Research

Secondary research involved a thorough review of pertinent industry reports, journals, articles, and publications. Additionally, annual reports, press releases, and investor presentations of industry players were scrutinized to gain insights into their market positioning and strategies.

Primary Research

Primary research involved conducting in-depth interviews with industry experts, stakeholders, and market participants across the E-Waste Management ecosystem. The primary research objectives included:

  • Validating findings and assumptions derived from secondary research
  • Gathering qualitative and quantitative data on market trends, drivers, and challenges
  • Understanding the demand-side dynamics, encompassing end-users, component manufacturers, facility providers, and service providers
  • Assessing the supply-side landscape, including technological advancements and recent developments

Market Size Assessment

A combination of top-down and bottom-up approaches was utilized to analyze the overall size of the Dietary Supplements Market. These methods were also employed to assess the size of various subsegments within the market. The market size assessment methodology encompassed the following steps:

  1. Identification of key industry players and relevant revenues through extensive secondary research
  2. Determination of the industry's supply chain and market size, in terms of value, through primary and secondary research processes
  3. Calculation of percentage shares, splits, and breakdowns using secondary sources and verification through primary sources

Bottom Up and Top Down -

Data Triangulation

To ensure the accuracy and reliability of the market size, data triangulation was implemented. This involved cross-referencing data from various sources, including demand and supply side factors, market trends, and expert opinions. Additionally, top-down and bottom-up approaches were employed to validate the market size assessment.

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