Canned Tuna Market By Product Type (Chunk Light Tuna, Solid White Tuna, Flaked Tuna), By Packaging Type (Cans, Pouches), By Distribution Channel (Supermarkets/Hypermarkets, Online Retail, Convenience Stores, Retail), By End-User Industry (Retail, Food Service, Private Label); Global Insights & Forecast (2024 – 2030)

As per Intent Market Research, the Canned Tuna Market was valued at USD 9.6 billion in 2023 and will surpass USD 12.5 billion by 2030; growing at a CAGR of 3.8% during 2024 - 2030. The global canned tuna market has been a prominent segment within the broader seafood industry. With rising demand for convenient and affordable protein-rich food, canned tuna offers consumers an easy-to-store, shelf-stable product that provides a variety of nutritional benefits. As consumers shift toward ready-to-eat meals and healthier alternatives, the demand for canned tuna is projected to grow steadily. This market is diverse, with various product types, packaging formats, and distribution channels to cater to a wide range of consumer preferences. Furthermore, the rise of sustainable practices in sourcing and packaging has added a new dynamic to the market, leading to innovation in both product offerings and business strategies. Chunk Light Tuna Segment Is Largest Owing to Affordability and Versatility Chunk light tuna remains the largest product type in the canned tuna market due to its affordability and versatility. Chunk light tuna, derived from smaller tuna species like Skipjack, is less expensive to produce compared to its counterpart, solid white tuna, making it a popular choice among budget-conscious consumers. It is widely used in a variety of applications, such as salads, sandwiches, and casseroles, offering a cost-effective yet nutritious protein source. Its mild flavor and relatively lower mercury content compared to solid white tuna also contribute to its widespread appeal. The affordability factor has made chunk light tuna a staple in many households, further driving its dominance in the canned tuna market. The growing preference for lighter tuna is not only a cost-driven factor but also linked to increasing consumer awareness about health and wellness. As chunk light tuna offers a more sustainable option for consumers due to the use of smaller tuna species, it is well-positioned to remain the top segment in the market. With a strong supply chain and effective distribution, chunk light tuna continues to dominate across retail, foodservice, and private label sectors. Cans Segment Is Largest Owing to Tradition and Convenience Cans remain the largest packaging type in the canned tuna market, primarily because of their long-standing tradition in food preservation. The canning process offers a secure, long shelf life, which appeals to consumers looking for stable, convenient products for long-term storage. Cans are also highly portable, making them ideal for on-the-go consumption, especially in the retail and foodservice sectors. The cost-effectiveness of metal cans, along with the ease of bulk production, allows for mass distribution, further solidifying their position in the market. While pouches are gaining traction due to their portability and convenience, the enduring popularity of canned packaging is driven by its familiarity and dependability. The consistent demand for canned tuna is supported by the growth of supermarkets, hypermarkets, and food service industries, where shelf-stable products remain a priority. As the market continues to evolve, cans will likely retain their position as the preferred packaging format for consumers looking for ease of use and longer shelf life. Online Retail Segment Is Fastest Growing Owing to E-Commerce Boom The online retail segment is the fastest-growing distribution channel in the canned tuna market, fueled by the rapid expansion of e-commerce. With the increasing preference for shopping from home, consumers are turning to online platforms to purchase canned tuna and other food products. The convenience of doorstep delivery, coupled with time-saving benefits, has propelled the growth of online retail. E-commerce platforms offer a wide selection of canned tuna brands, often providing detailed product information, which makes it easier for consumers to choose products based on their preferences for sustainability and quality. Online retailers have also enhanced the buying experience by offering discounts, subscription services, and targeted promotions that cater to a growing base of digitally savvy consumers. This trend has been amplified by the COVID-19 pandemic, which further accelerated the shift toward online shopping. As more consumers prefer shopping at home, online retail is expected to see continued growth, driving demand for canned tuna across digital platforms. Retail Segment Is Largest Owing to Wide Accessibility The retail segment is the largest end-user industry in the canned tuna market, primarily driven by its accessibility and broad reach across various geographical regions. Supermarkets, hypermarkets, and convenience stores are key players in this sector, where canned tuna is a staple offering. Retail distribution networks allow consumers to easily access a variety of canned tuna products, including premium, sustainable, and budget-friendly options, all in one place. The diversity of product offerings ensures that retail outlets can cater to different consumer needs, boosting their market share. Furthermore, the rise of private labels and store-brand canned tuna has contributed to the growth of the retail sector. These products often provide consumers with a lower-cost alternative to national brands while still maintaining a comparable level of quality. With the continued expansion of retail networks globally, the retail segment is poised to remain the dominant player in the canned tuna market. Asia Pacific Region Is Fastest Growing Owing to Increasing Demand The Asia Pacific region is the fastest-growing market for canned tuna, driven by rising disposable incomes and the increasing popularity of convenience foods. Countries such as Japan, China, and South Korea are major consumers of canned tuna, with strong local demand fueled by busy lifestyles and a preference for ready-to-eat meals. Additionally, the region's seafood consumption is growing rapidly, and canned tuna is a favored option due to its affordability, health benefits, and ease of use. With a significant portion of the global population residing in this region, Asia Pacific offers a high potential for market growth. As awareness of health-conscious eating and sustainable sourcing practices rises, canned tuna manufacturers are adapting to the regional demand by offering products that meet local tastes and sustainability standards. The rapid urbanization and evolving food habits in countries like India and Indonesia further present vast opportunities for the canned tuna market in Asia Pacific. Leading Companies and Competitive Landscape Key players in the canned tuna market include Bumble Bee Foods, Thai Union Group, Starkist Co., Dongwon Industries, and Princes Limited. These companies have established themselves as market leaders by offering a wide range of canned tuna products, focusing on sustainability, quality, and innovation. Competitive strategies such as mergers and acquisitions, product diversification, and expanding distribution channels are pivotal in maintaining their positions. To differentiate themselves in a competitive market, these companies are increasingly focusing on sustainable sourcing and eco-friendly packaging solutions. In response to rising consumer demand for responsible seafood, market leaders are investing in traceability systems, such as blockchain, to provide transparency regarding the sourcing of tuna. This focus on sustainability, coupled with product innovation and strategic partnerships, is expected to drive future growth and shape the competitive landscape of the canned tuna market. Recent Developments: • Thai Union Group launched a new line of sustainably sourced canned tuna products to appeal to environmentally-conscious consumers. • Bumble Bee Foods announced a merger with a regional seafood supplier, expanding its market share and distribution capabilities. • Starkist Co. introduced a new flavor variant of canned tuna to attract younger consumers looking for unique tastes. • Dongwon Industries expanded its operations by acquiring a major seafood processing plant in North America to meet growing demand. • Princes Limited partnered with a well-known retailer to offer a special branded line of canned tuna for online and in-store sales. List of Leading Companies: • Bumble Bee Foods • Thai Union Group • Starkist Co. • Dongwon Industries • Chicken of the Sea • Princes Limited • Ocean Brands • John West Foods Ltd. • Wild Planet Foods • Reynaldo Seafood • Samaki & Seafresh Group • Trident Seafood • The Fishin’ Company • Co-op Group • Ahi Poke Company Report Scope: Report Features Description Market Size (2023) USD 9.6 Billion Forecasted Value (2030) USD 12.5 Billion CAGR (2024 – 2030) 3.8% Base Year for Estimation 2023 Historic Year 2022 Forecast Period 2024 – 2030 Report Coverage Market Forecast, Market Dynamics, Competitive Landscape, Recent Developments Segments Covered Canned Tuna Market By Product Type (Chunk Light Tuna, Solid White Tuna, Flaked Tuna), By Packaging Type (Cans, Pouches), By Distribution Channel (Supermarkets/Hypermarkets, Online Retail, Convenience Stores, Retail) Regional Analysis North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, India, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, and Rest of Latin America), Middle East & Africa (Saudi Arabia, UAE, Rest of Middle East & Africa) Major Companies Bumble Bee Foods, Thai Union Group, Starkist Co., Dongwon Industries, Chicken of the Sea, Princes Limited, Ocean Brands, John West Foods Ltd., Wild Planet Foods, Reynaldo Seafood, Samaki & Seafresh Group, Trident Seafood, The Fishin’ Company, Co-op Group, Ahi Poke Company Customization Scope Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements