Business-to-Business E-commerce Market By Platform Type (Marketplace, E-Commerce Platform), By Transaction Mode (Online, Offline), By End-User Industry (Manufacturing, Retail, Healthcare, IT & Telecom), By Payment Mode (Credit/Debit Card, Digital Wallets, Bank Transfers); Global Insights & Forecast (2024 - 2030)

As per Intent Market Research, the Business-to-Business E-commerce Market was valued at USD 6.2 Trillion in 2024-e and will surpass USD 17.2 Trillion by 2030; growing at a CAGR of 18.6% during 2025 - 2030.

The Business-to-Business (B2B) E-commerce market has been rapidly evolving as industries seek more efficient, scalable, and cost-effective ways to engage in commercial transactions. The market is driven by technological advancements, increasing internet penetration, and the shift towards digital business models. With businesses across various sectors embracing digital solutions, B2B e-commerce platforms facilitate streamlined procurement, sales, and marketing processes, offering a vast array of products and services to cater to the unique needs of enterprises. This shift has also been accelerated by the ongoing digital transformation of businesses worldwide, as well as the growing demand for faster, more transparent, and secure transactions.

Marketplace Platform Type is Largest Owing to Wider Product Reach and Variety

In the platform type segment, the marketplace model holds the largest market share. Marketplaces offer businesses a broad range of suppliers and products under a single platform, facilitating easy access and comparison for buyers. These platforms provide multiple features such as product catalogs, payment solutions, and secure transaction environments, allowing businesses to connect with suppliers and customers globally.

The growth of digital marketplaces has been further boosted by their ability to support complex supply chain operations, inventory management, and bulk buying processes. Leading B2B marketplaces like Alibaba, Amazon Business, and IndiaMART have set the trend for this segment, offering millions of products across diverse industries. The increasing number of small and medium-sized enterprises (SMEs) leveraging these platforms to source products at competitive prices is expected to continue driving the market's expansion.

Online Transaction Mode is Fastest Growing Due to Convenience and Speed

Among transaction modes, the online mode is experiencing the fastest growth. Businesses are increasingly adopting e-commerce as a more convenient and cost-effective method of conducting transactions. The rise of digital payment platforms and improved security protocols have made online transactions more reliable, attracting both buyers and sellers.

The shift toward online transactions has also been propelled by the growing preference for real-time, automated processes that reduce the time and resources spent on traditional, offline methods. As enterprises look for faster, more seamless procurement processes, the demand for online transactions is expected to surge. Additionally, integration of AI-driven tools, automated invoicing, and real-time inventory management features are enhancing the online transaction experience, providing businesses with greater efficiency and accuracy.

Manufacturing End-User Industry is Largest Owing to Growing Demand for Industrial Goods

The manufacturing industry is the largest end-user of B2B e-commerce platforms. Manufacturers often require bulk quantities of raw materials, machinery, and components for production, which makes B2B e-commerce platforms an ideal solution. These platforms allow manufacturers to source products at competitive prices, manage inventory, and streamline their supply chains.

The increased adoption of digital procurement tools in the manufacturing sector, along with the growing demand for industrial goods globally, is propelling the expansion of B2B e-commerce in this segment. The ongoing trend towards industrial automation and digitization further contributes to the growth, with manufacturers seeking more efficient, scalable, and integrated digital solutions for their supply chain and procurement needs.

Credit/Debit Card Payment Mode is Largest Owing to Convenience and Global Acceptance

Among payment modes, credit/debit card transactions are the largest subsegment in B2B e-commerce. Credit and debit cards are universally accepted and offer businesses a secure and convenient way to make payments. These payment options allow for faster, smoother transactions with added benefits such as fraud protection, customer support, and the ability to manage finances more effectively.

The ease of use and global acceptance of credit and debit cards make them a preferred choice for businesses involved in cross-border transactions. With the rise of integrated payment gateways on B2B platforms, these card-based payment options are expected to remain dominant in the market, facilitating faster and more reliable financial transactions between buyers and sellers.

Asia-Pacific Region is Largest Owing to High Market Demand and Digital Transformation

Regionally, the Asia-Pacific (APAC) region leads the B2B e-commerce market, driven by the high demand for industrial products, raw materials, and manufacturing components. Countries like China, India, and Japan are major players in this market, with a large number of manufacturing businesses utilizing B2B e-commerce platforms to source materials and manage supply chains. The rapid digital transformation in APAC has played a critical role in boosting e-commerce adoption, further fueled by government initiatives promoting digital trade and smart manufacturing technologies.

APAC is home to some of the largest and most successful B2B marketplaces, with Alibaba and IndiaMART leading the way. The region's growth is also supported by increasing internet penetration, mobile commerce, and evolving payment infrastructure, making it a key hub for B2B e-commerce growth.

Competitive Landscape

The B2B e-commerce market is highly competitive, with numerous global and regional players offering platforms and payment solutions. Major companies such as Alibaba Group, Amazon Business, eBay, and ThomasNet dominate the market by providing extensive product catalogs, integrated payment solutions, and supply chain management tools. These platforms also offer additional services like advertising, analytics, and logistics support to attract businesses.

The competitive landscape is further shaped by emerging startups and technology firms that are focusing on providing niche solutions for specific industries or regions. Partnerships, mergers, and acquisitions are common strategies, with leading companies aiming to expand their customer base and product offerings. Companies are increasingly investing in AI and machine learning technologies to enhance the customer experience, streamline operations, and improve business intelligence, positioning themselves as leaders in the evolving B2B e-commerce ecosystem.

List of Leading Companies:

• Alibaba Group
• Amazon Business
• ThomasNet
• eBay Business
• Made-in-China.com
• IndiaMART
• Global Sources
• Rakuten
• Shopify Plus
• Walmart B2B
• Mercateo
• Tata Group (Tata CLiQ)
• JD.com
• Flipkart Wholesale
• B2B GROWTH

Recent Developments:

• Alibaba Group announced the launch of a new AI-driven supply chain management tool to enhance efficiency for B2B buyers and suppliers in January 2025.
• Amazon Business expanded its product offerings in the healthcare sector by introducing a specialized platform for medical supplies in December 2024.
• IndiaMART partnered with logistics companies to provide end-to-end shipping solutions for its suppliers in November 2024.
• ThomasNet introduced a new AI-powered search engine to improve supplier discovery for its B2B platform users in October 2024.
• Rakuten launched a new global B2B marketplace that focuses on cross-border trade and expanding supply chain capabilities in September 2024.

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