As per Intent Market Research, the Breastfeeding Accessories Market was valued at USD 0.8 billion in 2024-e and will surpass USD 1.4 billion by 2030; growing at a CAGR of 9.9% during 2025 - 2030.
The breastfeeding accessories market is witnessing steady growth due to increasing awareness about breastfeeding benefits, rising maternal employment rates, and the growing availability of advanced breastfeeding products. Breastfeeding is recommended by health organizations worldwide due to its nutritional and immunological benefits for infants. However, lifestyle changes, work commitments, and medical conditions often necessitate the use of breastfeeding accessories to support lactating mothers in maintaining their breastfeeding routines.
Technological advancements in breast pumps, such as hands-free and wearable options, have significantly improved convenience for nursing mothers. Additionally, growing support from healthcare institutions, lactation consultants, and maternity clinics is driving market expansion. The increasing preference for portable and discreet breastfeeding solutions, along with the rise of online retail channels offering a wide range of breastfeeding accessories, further fuels market growth.
Breast Pumps is the Largest Product Type Owing to High Demand for Efficient Milk Expression
Breast pumps dominate the market as the most widely used breastfeeding accessory, primarily due to the growing number of working mothers seeking efficient milk expression solutions. These devices help lactating women maintain a consistent milk supply, provide convenience, and support exclusive breastfeeding even when direct feeding is not feasible. The demand for breast pumps has surged with increasing maternity leave policies, flexible work arrangements, and growing support for breastfeeding in the workplace.
Innovations in breast pump technology, such as battery-operated and smart-connected models, have enhanced user convenience and efficiency. Wearable breast pumps, in particular, are gaining traction as they allow hands-free operation, enabling mothers to pump discreetly while engaging in other activities. Additionally, healthcare professionals and lactation consultants increasingly recommend breast pumps for mothers facing lactation challenges, further driving demand in hospitals, maternity clinics, and homecare settings.
Wearable Breast Pumps is the Fastest Growing Portability Segment Owing to Hands-Free Convenience
Wearable breast pumps are experiencing rapid growth as they provide a discreet and hands-free pumping experience, catering to the needs of busy and working mothers. Unlike traditional electric or manual pumps, wearable models fit seamlessly inside a bra, allowing users to pump without external tubing or bottles. This innovation has significantly enhanced mobility and ease of use, making breastfeeding more manageable for mothers juggling multiple responsibilities.
The increasing adoption of wearable breast pumps is driven by advancements in quiet motor technology, rechargeable battery life, and smart connectivity features that allow mothers to track milk output via mobile applications. Leading manufacturers are investing in lightweight, wireless designs that prioritize comfort and efficiency. As more mothers seek on-the-go solutions that integrate seamlessly into their daily routines, the wearable breast pump segment is expected to witness sustained growth.
Homecare Settings is the Largest End-User Owing to Preference for At-Home Breastfeeding Solutions
Homecare settings represent the largest end-user segment as an increasing number of mothers prefer to breastfeed in the comfort of their homes. With the availability of advanced breastfeeding accessories, including electric and wearable breast pumps, nursing pads, and breast milk storage solutions, mothers can maintain their feeding routines efficiently. The rise of online shopping platforms has further simplified access to a wide range of breastfeeding products, contributing to the dominance of this segment.
Additionally, lactation consultants, pediatricians, and online parenting communities emphasize the importance of home-based breastfeeding support, encouraging mothers to invest in high-quality breastfeeding accessories. The growing demand for personalized and ergonomic breastfeeding solutions has led to an expansion in product offerings tailored for home use. As a result, homecare settings will continue to drive significant market demand for breastfeeding accessories.
North America is the Largest Region Owing to High Awareness and Strong Market Presence of Key Players
North America dominates the breastfeeding accessories market due to high awareness about breastfeeding benefits, government initiatives promoting maternal health, and the strong presence of key industry players. The region has well-established healthcare infrastructure, supportive workplace breastfeeding policies, and increasing insurance coverage for breastfeeding accessories, which contribute to market growth. Additionally, the rising adoption of smart and wearable breast pumps has further fueled demand in the region.
The United States and Canada have a high concentration of working mothers, leading to increased reliance on breast pumps and other breastfeeding accessories. E-commerce platforms, subscription-based breastfeeding product services, and hospital partnerships with manufacturers have also enhanced product accessibility. As North America continues to prioritize maternal and infant health, the breastfeeding accessories market in this region is expected to maintain its leadership position.
Leading Companies and Competitive Landscape
The breastfeeding accessories market is highly competitive, with leading companies such as Medela, Philips Avent, Spectra Baby USA, Lansinoh, and Elvie focusing on product innovation, comfort, and efficiency. These players are introducing advanced breast pump technologies, eco-friendly nursing products, and smart wearable solutions to meet evolving consumer demands.
The market is also witnessing increased competition from emerging brands offering cost-effective and user-friendly breastfeeding accessories. Strategic collaborations with hospitals, maternity clinics, and online retailers have helped companies expand their reach. As consumer preferences shift toward smart and discreet breastfeeding solutions, the competitive landscape is expected to see continuous product evolution and technological advancements.
List of Leading Companies:
- Medela AG
- Pigeon Corporation
- Philips Avent
- Lansinoh Laboratories, Inc.
- Spectra Baby USA
- Ameda, Inc.
- Evenflo Feeding, Inc.
- Nuk USA LLC
- Mayborn Group Limited (Tommee Tippee)
- Dr. Brown’s
- Haakaa
- Chicco (Artsana Group)
- Ardo Medical AG
- Motif Medical
- Freemie
Recent Developments:
- In January 2025, Medela launched a new hands-free breast pump designed for discreet and efficient use.
- In December 2024, Philips Avent introduced an upgraded smart breast pump with real-time tracking via a mobile app.
- In November 2024, Lansinoh expanded its range of eco-friendly breast milk storage bags with biodegradable options.
- In October 2024, Spectra Baby USA announced the launch of a hospital-grade breast pump for NICU use.
- In September 2024, Pigeon Corporation collaborated with maternity hospitals to promote lactation support programs.
Report Scope:
Report Features |
Description |
Market Size (2024-e) |
USD 0.8 billion |
Forecasted Value (2030) |
USD 1.4 billion |
CAGR (2025 – 2030) |
9.9% |
Base Year for Estimation |
2024-e |
Historic Year |
2023 |
Forecast Period |
2025 – 2030 |
Report Coverage |
Market Forecast, Market Dynamics, Competitive Landscape, Recent Developments |
Segments Covered |
Breastfeeding Accessories Market By Product Type (Breast Pumps, Nursing Pads, Nipple Shields, Breast Milk Storage Bags, Nipple Creams & Balms, Breast Shells), By Portability (Electric Breast Pumps, Manual Breast Pumps, Wearable Breast Pumps), By End-User (Hospitals & Maternity Clinics, Homecare Settings) |
Regional Analysis |
North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, India, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, and Rest of Latin America), Middle East & Africa (Saudi Arabia, UAE, Rest of Middle East & Africa) |
Major Companies |
Medela AG, Pigeon Corporation, Philips Avent, Lansinoh Laboratories, Inc., Spectra Baby USA, Ameda, Inc., Evenflo Feeding, Inc., Nuk USA LLC, Mayborn Group Limited (Tommee Tippee), Dr. Brown’s, Haakaa, Chicco (Artsana Group), Ardo Medical AG, Motif Medical, Freemie |
Customization Scope |
Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements |
Frequently Asked Questions
1. Introduction |
1.1. Market Definition |
1.2. Scope of the Study |
1.3. Research Assumptions |
1.4. Study Limitations |
2. Research Methodology |
2.1. Research Approach |
2.1.1. Top-Down Method |
2.1.2. Bottom-Up Method |
2.1.3. Factor Impact Analysis |
2.2. Insights & Data Collection Process |
2.2.1. Secondary Research |
2.2.2. Primary Research |
2.3. Data Mining Process |
2.3.1. Data Analysis |
2.3.2. Data Validation and Revalidation |
2.3.3. Data Triangulation |
3. Executive Summary |
3.1. Major Markets & Segments |
3.2. Highest Growing Regions and Respective Countries |
3.3. Impact of Growth Drivers & Inhibitors |
3.4. Regulatory Overview by Country |
4. Breastfeeding Accessories Market, by Product Type (Market Size & Forecast: USD Million, 2023 – 2030) |
4.1. Breast Pumps |
4.2. Nursing Pads |
4.3. Nipple Shields |
4.4. Breast Milk Storage Bags |
4.5. Nipple Creams & Balms |
4.6. Breast Shells |
4.7. Others |
5. Breastfeeding Accessories Market, by Portability (Market Size & Forecast: USD Million, 2023 – 2030) |
5.1. Electric Breast Pumps |
5.2. Manual Breast Pumps |
5.3. Wearable Breast Pumps |
5.4. Others |
6. Breastfeeding Accessories Market, by End-User (Market Size & Forecast: USD Million, 2023 – 2030) |
6.1. Hospitals & Maternity Clinics |
6.2. Homecare Settings |
6.3. Others |
7. Regional Analysis (Market Size & Forecast: USD Million, 2023 – 2030) |
7.1. Regional Overview |
7.2. North America |
7.2.1. Regional Trends & Growth Drivers |
7.2.2. Barriers & Challenges |
7.2.3. Opportunities |
7.2.4. Factor Impact Analysis |
7.2.5. Technology Trends |
7.2.6. North America Breastfeeding Accessories Market, by Product Type |
7.2.7. North America Breastfeeding Accessories Market, by Portability |
7.2.8. North America Breastfeeding Accessories Market, by End-User |
7.2.9. By Country |
7.2.9.1. US |
7.2.9.1.1. US Breastfeeding Accessories Market, by Product Type |
7.2.9.1.2. US Breastfeeding Accessories Market, by Portability |
7.2.9.1.3. US Breastfeeding Accessories Market, by End-User |
7.2.9.2. Canada |
7.2.9.3. Mexico |
*Similar segmentation will be provided for each region and country |
7.3. Europe |
7.4. Asia-Pacific |
7.5. Latin America |
7.6. Middle East & Africa |
8. Competitive Landscape |
8.1. Overview of the Key Players |
8.2. Competitive Ecosystem |
8.2.1. Level of Fragmentation |
8.2.2. Market Consolidation |
8.2.3. Product Innovation |
8.3. Company Share Analysis |
8.4. Company Benchmarking Matrix |
8.4.1. Strategic Overview |
8.4.2. Product Innovations |
8.5. Start-up Ecosystem |
8.6. Strategic Competitive Insights/ Customer Imperatives |
8.7. ESG Matrix/ Sustainability Matrix |
8.8. Manufacturing Network |
8.8.1. Locations |
8.8.2. Supply Chain and Logistics |
8.8.3. Product Flexibility/Customization |
8.8.4. Digital Transformation and Connectivity |
8.8.5. Environmental and Regulatory Compliance |
8.9. Technology Readiness Level Matrix |
8.10. Technology Maturity Curve |
8.11. Buying Criteria |
9. Company Profiles |
9.1. Medela AG |
9.1.1. Company Overview |
9.1.2. Company Financials |
9.1.3. Product/Service Portfolio |
9.1.4. Recent Developments |
9.1.5. IMR Analysis |
*Similar information will be provided for other companies |
9.2. Pigeon Corporation |
9.3. Philips Avent |
9.4. Lansinoh Laboratories, Inc. |
9.5. Spectra Baby USA |
9.6. Ameda, Inc. |
9.7. Evenflo Feeding, Inc. |
9.8. Nuk USA LLC |
9.9. Mayborn Group Limited (Tommee Tippee) |
9.10. Dr. Brown’s |
9.11. Haakaa |
9.12. Chicco (Artsana Group) |
9.13. Ardo Medical AG |
9.14. Motif Medical |
9.15. Freemie |
10. Appendix |
A comprehensive market research approach was employed to gather and analyze data on the Breastfeeding Accessories Market. In the process, the analysis was also done to analyze the parent market and relevant adjacencies to measure the impact of them on the Breastfeeding Accessories Market. The research methodology encompassed both secondary and primary research techniques, ensuring the accuracy and credibility of the findings.
Secondary Research
Secondary research involved a thorough review of pertinent industry reports, journals, articles, and publications. Additionally, annual reports, press releases, and investor presentations of industry players were scrutinized to gain insights into their market positioning and strategies.
Primary Research
Primary research involved conducting in-depth interviews with industry experts, stakeholders, and market participants across the Automated Breast Ultrasound Systems ecosystem. The primary research objectives included:
- Validating findings and assumptions derived from secondary research
- Gathering qualitative and quantitative data on market trends, drivers, and challenges
- Understanding the demand-side dynamics, encompassing end-users, component manufacturers, facility providers, and service providers
- Assessing the supply-side landscape, including technological advancements and recent developments
Market Size Assessment
A combination of top-down and bottom-up approaches was utilized to analyze the overall size of the Breastfeeding Accessories Market. These methods were also employed to assess the size of various subsegments within the market. The market size assessment methodology encompassed the following steps:
- Identification of key industry players and relevant revenues through extensive secondary research
- Determination of the industry's supply chain and market size, in terms of value, through primary and secondary research processes
- Calculation of percentage shares, splits, and breakdowns using secondary sources and verification through primary sources
Data Triangulation
To ensure the accuracy and reliability of the market size, data triangulation was implemented. This involved cross-referencing data from various sources, including demand and supply side factors, market trends, and expert opinions. Additionally, top-down and bottom-up approaches were employed to validate the market size assessment.