Beauty Devices Market by Product Type (Facial Devices, Hair Removal Devices, Skin Care Devices, Anti-Aging Devices, Hair Growth Devices, Nail Care Devices), by Technology (LED Therapy, Radio Frequency, Ultrasound Therapy, Microcurrent Technology, Laser & Light Therapy), by End-Use Industry (Personal Care & Beauty, Professional & Clinical Use, Retail and E-Commerce); Global Insights & Forecast (2024 – 2030)

As per Intent Market Research, the Beauty Devices Market was valued at USD 57.6 billion in 2023 and will surpass USD 93.1 billion by 2030; growing at a CAGR of 7.1% during 2024 - 2030.

The beauty devices market has gained substantial momentum in recent years, driven by increasing consumer awareness about self-care and the growing demand for non-invasive beauty treatments. Technological advancements in beauty devices have enabled consumers to achieve salon-like results at home, making beauty treatments more accessible and affordable. These devices cater to a wide range of beauty concerns, from skincare and anti-aging to hair removal and hair growth. The rise in disposable income, coupled with the growing popularity of online shopping, has further propelled the growth of the beauty devices market, allowing consumers to easily purchase advanced beauty tools from the comfort of their homes.

With the ongoing trends of self-care and wellness, beauty devices have become an essential part of many people's beauty routines. As technology continues to evolve, consumers are looking for more efficient, user-friendly, and effective beauty devices that deliver results comparable to those offered by professional treatments. This shift toward home-based beauty treatments is expected to continue, driving growth in the market across various product categories and technologies.

Facial Devices Segment is Largest Owing to Increasing Focus on Skincare

The facial devices segment is the largest in the beauty devices market, driven by the rising focus on skincare and the growing popularity of home facial treatments. Devices such as facial cleansers, exfoliators, facial steamers, and LED masks have become essential tools for individuals looking to maintain healthy, youthful skin. The growing awareness about the importance of skincare, particularly in the prevention of aging and skin damage, has fueled the demand for these devices. Consumers are increasingly investing in high-quality facial devices to improve skin texture, enhance hydration, and treat specific concerns such as acne, pigmentation, and fine lines.

Facial devices have gained significant popularity due to their convenience and effectiveness, offering results that rival professional treatments. The demand for these devices is expected to increase further as consumers seek personalized solutions for their skincare needs. As the segment continues to evolve, innovations such as advanced LED therapy, microcurrent technology, and ultrasonic cleansing are expected to drive growth in the facial devices category, making it the largest subsegment in the beauty devices market.

Hair Removal Devices Segment is Fastest Growing Owing to Increasing Adoption of At-Home Solutions

The hair removal devices segment is the fastest-growing category in the beauty devices market, driven by the increasing preference for at-home hair removal solutions. Devices such as laser hair removal tools, IPL (intense pulsed light) devices, and electric epilators have gained significant traction as consumers look for more convenient and cost-effective alternatives to professional treatments. The growing awareness of the long-term cost savings associated with at-home hair removal devices is also a key driver behind their rapid adoption.

In addition, technological advancements in hair removal devices have made them safer, more efficient, and easier to use, further contributing to the segment's growth. With the increasing focus on convenience, effectiveness, and affordability, the hair removal devices segment is expected to maintain its position as the fastest-growing subsegment within the beauty devices market. As consumers continue to seek alternatives to traditional methods, such as shaving and waxing, the demand for at-home hair removal devices is poised to grow substantially.

LED Therapy Technology is Fastest Growing Owing to Its Versatility and Effectiveness

LED therapy technology is the fastest-growing technology in the beauty devices market, thanks to its versatility and proven effectiveness in addressing a wide range of beauty concerns. LED therapy devices are used to treat acne, reduce inflammation, promote collagen production, and improve skin tone and texture. The non-invasive nature of LED therapy, along with its ability to deliver visible results without the need for downtime, has made it a popular choice among consumers seeking an effective skincare treatment.

The market for LED therapy devices is expanding rapidly as more consumers opt for home-based treatments. The versatility of LED therapy, with various light wavelengths targeting different skin issues, has made it a preferred choice in the beauty devices market. As technology improves, the affordability and ease of use of LED therapy devices will continue to drive growth, making it one of the most rapidly adopted technologies in the industry.

Personal Care & Beauty End-Use Industry is Largest Owing to Consumer Demand for Self-Care Products

The personal care and beauty end-use industry is the largest in the beauty devices market, driven by the growing demand for self-care and beauty products. Consumers are increasingly looking for tools that can help them achieve professional-grade results at home, making personal care and beauty a dominant sector in the market. Beauty devices such as facial treatments, hair removal tools, and skincare gadgets are now integral parts of many people's daily beauty routines, contributing to the industry's growth.

The rise in disposable income, increased awareness of skincare and beauty routines, and the desire for non-invasive treatments have made personal care & beauty the largest end-use industry for beauty devices. This segment's dominance is expected to continue as consumers prioritize personal wellness and invest in products that cater to their beauty needs. Furthermore, with advancements in technology and the introduction of more innovative, effective, and user-friendly devices, this segment will continue to lead the market.

North America is Largest Region Owing to High Consumer Spending and Market Maturity

North America remains the largest region in the beauty devices market, driven by high consumer spending on personal care products and the mature market for beauty devices. In countries such as the United States and Canada, consumers are increasingly investing in high-end beauty devices, reflecting the region’s growing focus on skincare and wellness. The availability of a wide range of beauty devices in both online and offline retail channels further supports the region's dominance.

Additionally, North America is a key hub for innovation in the beauty industry, with numerous leading companies headquartered in the region, contributing to the development of cutting-edge beauty devices. The growing trend of self-care and wellness, coupled with strong purchasing power, ensures that North America continues to lead the beauty devices market. As more consumers seek advanced, at-home beauty solutions, the region is expected to maintain its largest market share globally.

Leading Companies and Competitive Landscape

The beauty devices market is highly competitive, with several key players leading the charge in innovation and consumer demand. Prominent companies in the market include Philips, L’Oréal, Panasonic, NuFACE, and Foreo, all of which offer a wide range of beauty devices catering to various consumer needs. These companies are focusing on developing advanced technologies, such as LED therapy, microcurrent technology, and laser treatments, to capture market share.

To maintain a competitive edge, leading companies are also emphasizing partnerships, acquisitions, and product launches. As consumers continue to seek new and effective beauty solutions, the competitive landscape remains dynamic, with companies constantly innovating to meet the demand for high-quality, efficient, and affordable beauty devices. The focus on sustainability, convenience, and efficacy will likely drive the next wave of innovation in this market, as companies strive to meet the evolving needs of consumers.

Recent Developments:

• L'Oréal S.A. launched a new smart skincare device that uses AI to personalize facial treatments based on individual skin conditions.
• Philips Healthcare introduced a new range of LED light therapy devices for home use to treat acne and rejuvenate skin.
• Panasonic Corporation expanded its beauty device portfolio by launching an upgraded facial massager with microcurrent technology for enhanced anti-aging effects.
• Foreo announced the release of a new, compact facial cleansing device that offers sonic pulsations and heat therapy for deeper skincare cleansing.
• YA-MAN Ltd. unveiled a new line of RF (Radio Frequency) beauty devices aimed at reducing wrinkles and tightening skin with at-home treatments.

List of Leading Companies:

• Conair Corporation
• Coty Inc.
• Foreo
• GloScience
• Home Skinovations
• Jade Roller Co.
• L'Oréal S.A.
• MTG Co., Ltd.
• NuFACE
• Panasonic Corporation
• Philips Healthcare
• Procter & Gamble Co.
• Silk'n (Epilady)
• Tria Beauty, Inc.
• YA-MAN Ltd.

Report Scope: