As per Intent Market Research, the B2B Sports Nutrition Market was valued at USD 4.6 Billion in 2024-e and will surpass USD 6.7 Billion by 2030; growing at a CAGR of 6.4% during 2025-2030.
The B2B sports nutrition market is witnessing remarkable growth as demand for sports supplements and nutritional products surges worldwide. This market serves businesses that supply athletes, fitness enthusiasts, and health-conscious consumers with products aimed at enhancing performance, recovery, and overall well-being. Key drivers include rising awareness of the importance of nutrition in fitness routines, an expanding sports culture, and the growing popularity of fitness centers and gyms. With a diversified range of applications such as muscle growth, recovery, and endurance, the market is poised to experience significant expansion in the coming years.
Endurance Segment Is Largest Owing To Increasing Athlete Participation
The endurance segment remains the largest in the B2B sports nutrition market. Products designed for endurance athletes, such as energy drinks, protein shakes, and electrolyte-replenishing formulas, are in high demand. This subsegment's dominance is largely attributed to the growing popularity of endurance sports like marathons, triathlons, and cycling. As more people engage in long-distance running, cycling, and other strenuous activities, the need for nutrition products that boost stamina and prevent fatigue continues to rise. Additionally, athletes at all levels, from amateur to professional, are increasingly relying on sports nutrition to optimize their performance during long training sessions and events.
Endurance products are not just confined to athletes; they also appeal to fitness enthusiasts looking to improve their overall stamina and workout performance. With the increasing focus on cardiovascular health and physical activity, the demand for endurance-related supplements continues to grow, contributing to the segment's dominance in the market.
Gyms Are The Largest Distribution Channel For Sports Nutrition Products
In the B2B sports nutrition market, gyms stand out as the largest distribution channel. Fitness centers and gyms serve as key points of sale for sports nutrition products, given their direct connection to fitness enthusiasts, bodybuilders, and athletes. Consumers tend to purchase protein powders, pre-workout supplements, and energy drinks from their local gyms, where trainers often recommend these products as part of a fitness regimen. The convenience of buying nutrition products within the gym, combined with targeted marketing from gym management and partnerships with supplement brands, drives the large-scale demand for sports nutrition within these establishments.
Furthermore, gyms are increasingly investing in offering personalized nutrition advice to their members, further encouraging the sales of tailored sports supplements. The synergy between gyms and the sports nutrition market allows for the steady expansion of both industries, making gyms the leading distribution channel.
North America Is The Largest Region Due To Health-Conscious Consumers
North America holds the largest share of the global B2B sports nutrition market. This can be attributed to the region's strong culture of fitness, a high level of health awareness, and the presence of numerous fitness centers and gyms. With the U.S. leading the charge, the demand for sports supplements such as protein powders, weight loss products, and performance boosters is booming. A growing number of consumers are becoming more conscious of their health, leading to an increased reliance on sports nutrition products to meet fitness goals.
Moreover, North American companies in the sports nutrition sector are highly innovative, frequently launching new products to cater to evolving consumer needs. The rise in both professional sports and casual fitness activities has further spurred the demand for sports nutrition in the region, positioning North America as the largest market globally.
Leading Companies and Competitive Landscape
The B2B sports nutrition market is highly competitive, with several key players dominating the landscape. Leading companies such as Abbott Laboratories, Glanbia PLC, PepsiCo Inc., and MusclePharm Corporation are making substantial strides in this sector, offering a wide range of sports nutrition products across different applications and distribution channels. These companies leverage extensive distribution networks, research and development, and strategic partnerships to stay ahead in the market.
Innovation plays a crucial role in the competitive dynamics of the market. Companies are increasingly focusing on clean-label products, natural ingredients, and personalized nutrition to meet consumer demand for healthier and more transparent sports supplements. The market is also witnessing an uptick in mergers, acquisitions, and collaborations as companies seek to expand their product portfolios and reach new geographical regions. The overall landscape is marked by both established companies and newer, niche players, all working to capture a share of the lucrative sports nutrition market.
List of Leading Companies:
- Abbott Laboratories
- Glanbia PLC
- PepsiCo Inc.
- The Coca-Cola Company
- Mondelez International
- Quest Nutrition LLC
- GNC Holdings LLC
- Otsuka Holdings Co., Ltd.
- Post Holdings Inc.
- MusclePharm Corporation
- Herbalife International of America Inc.
- Iovate Health Sciences International Inc.
- The Hut Group
- The Bountiful Company
- Clif Bar & Company
Recent Developments:
- Applied Nutrition, backed by JD Sports, is preparing for a stock market flotation, potentially valuing the company at £500 million
- Glanbia PLC acquired SlimFast, a leading weight management brand, to expand its global nutrition portfolio.
- MusclePharm Corporation entered into a multi-year partnership with the UFC to become the official sports nutrition partner.
- Herbalife International expanded its operations into the Asia-Pacific region, aiming to tap into the growing demand for sports nutrition products.
Report Scope:
Report Features |
Description |
Market Size (2024-e) |
USD 4.6 Billion |
Forecasted Value (2030) |
USD 6.7 Billion |
CAGR (2025 – 2030) |
6.4% |
Base Year for Estimation |
2024-e |
Historic Year |
2023 |
Forecast Period |
2025 – 2030 |
Report Coverage |
Market Forecast, Market Dynamics, Competitive Landscape, Recent Developments |
Segments Covered |
B2B Sports Nutrition Market By Application (Endurance, Strength Gaining, Muscle Growth, Recovery, Energy, Weight Management, Immunity Enhancement, Cognitive Repairment), By Distribution Channel (Gyms, Fitness Studios, Sports Academies) |
Regional Analysis |
North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, India, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, and Rest of Latin America), Middle East & Africa (Saudi Arabia, UAE, Rest of Middle East & Africa) |
Major Companies |
Abbott Laboratories, Glanbia PLC, PepsiCo Inc., The Coca-Cola Company, Mondelez International, Quest Nutrition LLC, GNC Holdings LLC, Otsuka Holdings Co., Ltd., Post Holdings Inc., MusclePharm Corporation, Herbalife International of America Inc., Iovate Health Sciences International Inc., The Hut Group, The Bountiful Company, Clif Bar & Company |
Customization Scope |
Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements |
Frequently Asked Questions
1. Introduction |
1.1. Market Definition |
1.2. Scope of the Study |
1.3. Research Assumptions |
1.4. Study Limitations |
2. Research Methodology |
2.1. Research Approach |
2.1.1. Top-Down Method |
2.1.2. Bottom-Up Method |
2.1.3. Factor Impact Analysis |
2.2. Insights & Data Collection Process |
2.2.1. Secondary Research |
2.2.2. Primary Research |
2.3. Data Mining Process |
2.3.1. Data Analysis |
2.3.2. Data Validation and Revalidation |
2.3.3. Data Triangulation |
3. Executive Summary |
3.1. Major Markets & Segments |
3.2. Highest Growing Regions and Respective Countries |
3.3. Impact of Growth Drivers & Inhibitors |
3.4. Regulatory Overview by Country |
4. B2B Sports Nutrition Market, by Application (Market Size & Forecast: USD Million, 2023 – 2030) |
4.1. Endurance |
4.2. Strength Gaining |
4.3. Muscle Growth |
4.4. Recovery |
4.5. Energy |
4.6. Weight Management |
4.7. Immunity Enhancement |
4.8. Cognitive Repairment |
5. B2B Sports Nutrition Market, by Distribution Channel (Market Size & Forecast: USD Million, 2023 – 2030) |
5.1. Gyms |
5.2. Fitness Studios |
5.3. Sports Academies |
6. Regional Analysis (Market Size & Forecast: USD Million, 2023 – 2030) |
6.1. Regional Overview |
6.2. North America |
6.2.1. Regional Trends & Growth Drivers |
6.2.2. Barriers & Challenges |
6.2.3. Opportunities |
6.2.4. Factor Impact Analysis |
6.2.5. Technology Trends |
6.2.6. North America B2B Sports Nutrition Market, by Application |
6.2.7. North America B2B Sports Nutrition Market, by Distribution Channel |
6.2.8. By Country |
6.2.8.1. US |
6.2.8.1.1. US B2B Sports Nutrition Market, by Application |
6.2.8.1.2. US B2B Sports Nutrition Market, by Distribution Channel |
6.2.8.2. Canada |
6.2.8.3. Mexico |
*Similar segmentation will be provided for each region and country |
6.3. Europe |
6.4. Asia-Pacific |
6.5. Latin America |
6.6. Middle East & Africa |
7. Competitive Landscape |
7.1. Overview of the Key Players |
7.2. Competitive Ecosystem |
7.2.1. Level of Fragmentation |
7.2.2. Market Consolidation |
7.2.3. Product Innovation |
7.3. Company Share Analysis |
7.4. Company Benchmarking Matrix |
7.4.1. Strategic Overview |
7.4.2. Product Innovations |
7.5. Start-up Ecosystem |
7.6. Strategic Competitive Insights/ Customer Imperatives |
7.7. ESG Matrix/ Sustainability Matrix |
7.8. Manufacturing Network |
7.8.1. Locations |
7.8.2. Supply Chain and Logistics |
7.8.3. Product Flexibility/Customization |
7.8.4. Digital Transformation and Connectivity |
7.8.5. Environmental and Regulatory Compliance |
7.9. Technology Readiness Level Matrix |
7.10. Technology Maturity Curve |
7.11. Buying Criteria |
8. Company Profiles |
8.1. Abbott Laboratories |
8.1.1. Company Overview |
8.1.2. Company Financials |
8.1.3. Product/Service Portfolio |
8.1.4. Recent Developments |
8.1.5. IMR Analysis |
*Similar information will be provided for other companies |
8.2. Glanbia PLC |
8.3. PepsiCo Inc. |
8.4. The Coca-Cola Company |
8.5. Mondelez International |
8.6. Quest Nutrition LLC |
8.7. GNC Holdings LLC |
8.8. Otsuka Holdings Co., Ltd. |
8.9. Post Holdings Inc. |
8.10. MusclePharm Corporation |
8.11. Herbalife International of America Inc. |
8.12. Iovate Health Sciences International Inc. |
8.13. The Hut Group |
8.14. The Bountiful Company |
8.15. Clif Bar & Company |
9. Appendix |
A comprehensive market research approach was employed to gather and analyze data on the B2B Sports Nutrition Market . In the process, the analysis was also done to analyze the parent market and relevant adjacencies to measure the impact of them on the B2B Sports Nutrition Market . The research methodology encompassed both secondary and primary research techniques, ensuring the accuracy and credibility of the findings.
Secondary Research
Secondary research involved a thorough review of pertinent industry reports, journals, articles, and publications. Additionally, annual reports, press releases, and investor presentations of industry players were scrutinized to gain insights into their market positioning and strategies.
Primary Research
Primary research involved conducting in-depth interviews with industry experts, stakeholders, and market participants across the E-Waste Management ecosystem. The primary research objectives included:
- Validating findings and assumptions derived from secondary research
- Gathering qualitative and quantitative data on market trends, drivers, and challenges
- Understanding the demand-side dynamics, encompassing end-users, component manufacturers, facility providers, and service providers
- Assessing the supply-side landscape, including technological advancements and recent developments
Market Size Assessment
A combination of top-down and bottom-up approaches was utilized to analyze the overall size of the B2B Sports Nutrition Market . These methods were also employed to assess the size of various subsegments within the market. The market size assessment methodology encompassed the following steps:
- Identification of key industry players and relevant revenues through extensive secondary research
- Determination of the industry's supply chain and market size, in terms of value, through primary and secondary research processes
- Calculation of percentage shares, splits, and breakdowns using secondary sources and verification through primary sources
Data Triangulation
To ensure the accuracy and reliability of the market size, data triangulation was implemented. This involved cross-referencing data from various sources, including demand and supply side factors, market trends, and expert opinions. Additionally, top-down and bottom-up approaches were employed to validate the market size assessment.