Automotive Starter Motor Market By Product Type (Brush Starter Motors, Brushless Starter Motors), By Vehicle Type (Passenger Vehicles, Commercial Vehicles, Electric Vehicles), By Power Source (Internal Combustion Engine, Electric Battery), By Application (Automotive Industry, Electric and Hybrid Vehicles, Commercial and Industrial Equipment), and By Region; Global Insights & Forecast (2023– 2030)

As per Intent Market Research, the Automotive Starter Motor Market was valued at USD 15.1 Billion in 2024-e and will surpass USD 19.3 Billion by 2030; growing at a CAGR of 4.2% during 2025-2030.

The automotive starter motor market is critical to the performance and reliability of modern vehicles. Starter motors are responsible for cranking the engine and enabling the ignition process, making them essential components in the automotive powertrain. With the growing demand for vehicles, particularly electric and hybrid models, the starter motor market is experiencing significant changes in its technologies and application. The market is segmented based on type, vehicle type, power source, application, and region, each reflecting the evolving needs of the automotive industry and technological advancements.

Brush Starter Motors Segment Is Largest Owing to Widespread Adoption

The brush starter motor segment is the largest in the automotive starter motor market. Brush starter motors have been the traditional choice due to their cost-effectiveness, robustness, and reliability in a variety of vehicles, from passenger cars to commercial trucks. These motors feature brushes that maintain electrical contact with the rotor to produce motion, offering a simple yet efficient design. As a result, brush starter motors are widely used in internal combustion engine (ICE)-powered vehicles, making them dominant in the overall market. Their relatively low maintenance requirements and affordability contribute to their widespread adoption, especially in markets with high vehicle production and consumer demand.

Passenger Vehicles Segment Continues to Lead Market Demand

Among various vehicle types, passenger vehicles account for the largest share of the automotive starter motor market. The passenger vehicle segment is driven by the continuous rise in global car ownership and increasing production volumes of both conventional and electric vehicles. Starter motors in passenger vehicles, particularly those powered by internal combustion engines, are essential for engine cranking, while newer electric vehicles often use specialized versions of starter systems. This subsegment’s dominance is reinforced by the sheer number of passenger vehicles on the road, coupled with the growing adoption of advanced technologies in vehicle designs, including stop-start systems that use starter motors more efficiently. As global vehicle production rises, passenger vehicles remain the primary driver for the automotive starter motor market.

Electric Battery Power Source Gaining Traction in the Automotive Market

Electric battery-powered starter motors are gaining traction, driven by the increasing adoption of electric vehicles (EVs) and hybrid systems. These motors are becoming particularly important as they provide the necessary starting power for electric and hybrid vehicles. Electric battery starters are quieter, more energy-efficient, and require less maintenance than their traditional counterparts. As more automakers shift towards greener and more sustainable vehicle solutions, the demand for electric battery-powered starter motors is expected to grow significantly. This shift aligns with the broader industry trend toward electrification, which is reshaping the entire automotive ecosystem, particularly in countries with stringent emissions regulations and growing environmental consciousness.

Electric and Hybrid Vehicles Segment is Fastest Growing

The electric and hybrid vehicle segment is the fastest growing in the automotive starter motor market. This growth is propelled by the global shift toward sustainable mobility solutions, including electric vehicles (EVs) and hybrid electric vehicles (HEVs), as governments worldwide push for stricter emission standards and greater fuel efficiency. As a result, automakers are increasingly adopting new technologies, including high-efficiency starter motors designed for electric and hybrid powertrains. Electric and hybrid vehicles often require specialized starter systems to manage the complex electrical requirements of their motors. The continuous rise in EV adoption, along with advancements in battery and charging technologies, is expected to further accelerate growth in this segment, making it a key area of focus for manufacturers in the automotive sector.

Asia-Pacific Region Driving Market Growth

The Asia-Pacific region is the largest and fastest growing market for automotive starter motors. This region, particularly countries like China, India, and Japan, has seen exponential growth in vehicle production, which has significantly driven the demand for starter motors. The automotive industry in Asia-Pacific benefits from the booming automotive manufacturing sector, low-cost labor, and high consumer demand. Moreover, with a growing interest in electric vehicles in China and India, the market for electric starter motors is expanding rapidly. This combination of high vehicle production rates, increasing vehicle ownership, and the transition towards electric and hybrid vehicles positions Asia-Pacific as the dominant force in the automotive starter motor market.

Leading Companies and Competitive Landscape

The competitive landscape of the automotive starter motor market is shaped by several key players, including Bosch Group, Denso Corporation, Valeo SA, Mitsubishi Electric Corporation, and Continental AG, among others. These companies are leveraging their technological expertise to innovate and enhance the efficiency of starter motors, particularly in the growing electric and hybrid vehicle market. Leading companies are focusing on strategic partnerships, mergers, and acquisitions to expand their product portfolios and strengthen their market presence. Additionally, investments in research and development are helping companies improve motor design, energy efficiency, and durability. The market is highly competitive, with manufacturers striving to meet the demand for more sustainable and efficient automotive components while adapting to the rapid shift toward electric mobility.

List of Leading Companies:

• Bosch Group
• Denso Corporation
• Valeo SA
• Mitsubishi Electric Corporation
• Continental AG
• Hitachi Automotive Systems
• BorgWarner Inc.
• Mahle GmbH
• Johnson Electric Holdings Limited
• Nidec Corporation
• Cummins Inc.
• Prestolite Electric
• Letrika d.o.o.
• Remy International
• Starters and Alternators Ltd.

Recent Developments:

• Bosch introduced its new generation of brushless starter motors, designed to improve fuel efficiency and reduce maintenance needs for commercial vehicle applications.
• Denso Corporation expanded its production capacity in India to cater to the rising demand for automotive starter motors and other electric vehicle components in the region.
• Valeo announced the launch of a new starter motor series with integrated power management systems for electric vehicles, enhancing vehicle energy efficiency.
• Mitsubishi Electric Corporation acquired a controlling stake in a German electric vehicle parts manufacturer to strengthen its position in the emerging EV starter motor market.
• Continental AG secured a major contract with a leading automotive OEM to supply advanced starter motor systems, focusing on high-performance and durability for next-generation vehicles.

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