Automotive Pedestrian Protection Systems Market By Application (Passenger Vehicles, Commercial Vehicles, Two-Wheelers), By System Type (Active Systems, Passive Systems), By Technology (Autonomous Emergency Braking (AEB), Pedestrian Detection Systems, Airbags and Safety Cushions, Crumple Zones), By End-User Industry (OEMs, Aftermarket), and By Region; Global Insights & Forecast (2024 – 2030)

As per Intent Market Research, the Automotive Pedestrian Protection Systems (PPS) Market was valued at USD 3.1 billion in 2023 and will surpass USD 12.3 billion by 2030; growing at a CAGR of 22.0% during 2024 - 2030.

The automotive pedestrian protection systems (PPS) market is experiencing significant growth as the automotive industry seeks to enhance safety measures for pedestrians. With increasing road safety concerns and stringent regulations, manufacturers are incorporating advanced technologies into their vehicles to mitigate accidents involving pedestrians. These systems focus on preventing or minimizing the severity of accidents by using technologies like autonomous emergency braking (AEB), pedestrian detection, airbags, and crumple zones. The growing adoption of active and passive safety systems, driven by consumer demand and regulatory requirements, is fueling the market's expansion. Additionally, advancements in sensor technology, machine learning, and AI are accelerating the development of smarter and more efficient PPS solutions.

Passenger Vehicles Segment is Largest Owing to Rising Consumer Awareness

The passenger vehicles segment is the largest within the automotive pedestrian protection systems market. As the demand for passenger vehicles grows, so does the need for improved safety features, including pedestrian protection systems. This market expansion is largely driven by heightened consumer awareness of vehicle safety and the increasing focus on compliance with global safety standards. Manufacturers are increasingly integrating pedestrian protection features into their vehicles to appeal to safety-conscious consumers. Additionally, regulatory bodies across regions like Europe and North America are imposing stricter safety standards for vehicles, particularly concerning pedestrian safety.

The rising consumer preference for safety features, combined with regulatory pressure to meet safety standards, is accelerating the integration of pedestrian protection systems in passenger vehicles. This trend is expected to continue as vehicle manufacturers and OEMs prioritize safety to improve their market position and meet the expectations of consumers who prioritize advanced safety features in their vehicle purchasing decisions.

Active Systems Segment is Fastest Growing Owing to Technological Advancements

The active systems segment of automotive pedestrian protection systems is the fastest-growing subsegment due to continuous technological advancements and the increasing adoption of automated safety systems. Active systems, such as autonomous emergency braking (AEB) and pedestrian detection systems, work in real time to prevent or reduce the severity of a collision by automatically applying brakes or using other corrective actions when a pedestrian is detected. These systems are becoming more sophisticated with the integration of artificial intelligence (AI) and machine learning, enabling faster and more accurate decision-making. As a result, active systems are rapidly gaining popularity among OEMs and end-users who are seeking to ensure better pedestrian safety.

The adoption of active systems is also being driven by the rise in driver assistance technologies and the trend toward autonomous vehicles. With autonomous driving technologies still under development, active safety systems, including AEB and pedestrian detection, are crucial in reducing accidents and improving road safety. As these technologies become more affordable and effective, the active systems segment is expected to continue its rapid growth in the coming years.

Autonomous Emergency Braking Technology is Key to Improving Pedestrian Safety

Autonomous Emergency Braking (AEB) technology is a critical component in the advancement of pedestrian protection systems. As one of the most effective active safety technologies, AEB works by detecting pedestrians and other obstacles in the vehicle’s path, automatically applying the brakes to avoid a collision or reduce its severity. The technology uses sensors, radar, and cameras to identify potential pedestrian hazards and respond swiftly to prevent accidents. This technology is becoming increasingly prevalent in both premium and mass-market vehicles, with many countries mandating AEB systems as a standard feature in new vehicles.

The growing integration of AEB with other advanced driver assistance systems (ADAS) has led to its rapid adoption across various vehicle types. Furthermore, with a focus on reducing pedestrian fatalities and meeting stricter regulations, AEB is expected to continue to be a dominant technology in the market. As more OEMs equip their vehicles with AEB, the technology will continue to drive the growth of the pedestrian protection systems market.

OEMs Segment is Largest Due to Regulatory Compliance and Consumer Demand

The OEMs (Original Equipment Manufacturers) segment is the largest in the automotive pedestrian protection systems market. This dominance is attributed to the increasing regulatory pressure on automakers to incorporate pedestrian safety features into new vehicles. Regulatory bodies in regions like Europe, the U.S., and Japan are setting high standards for vehicle safety, including specific mandates for pedestrian protection systems. As a result, OEMs are making substantial investments in R&D to incorporate technologies such as AEB, pedestrian detection, and airbags into their vehicles.

Additionally, OEMs are responding to growing consumer demand for safer vehicles, as many consumers consider safety a critical factor when purchasing a vehicle. This trend is expected to continue as consumer awareness of safety features increases, and as vehicle manufacturers seek to enhance their competitiveness by offering cutting-edge safety systems as standard options in their vehicles.

Europe Region is Largest Owing to Stringent Safety Regulations

Europe is the largest region in the automotive pedestrian protection systems market. The region has been at the forefront of implementing stringent safety regulations that require manufacturers to incorporate advanced safety features, including pedestrian protection systems. The European Union (EU) has set high safety standards for vehicles, with regulations requiring that new vehicles meet specific pedestrian safety protocols. This regulatory environment has driven automakers in the region to invest heavily in developing and implementing pedestrian protection technologies.

Furthermore, Europe is home to many leading automotive manufacturers who are committed to enhancing pedestrian safety. As a result, the region has seen widespread adoption of active and passive pedestrian protection systems in passenger vehicles. The growing focus on sustainability, road safety, and reducing pedestrian fatalities in Europe ensures that this region will maintain its position as the largest market for automotive pedestrian protection systems in the near future.

Competitive Landscape and Leading Companies

The competitive landscape in the automotive pedestrian protection systems market is highly dynamic, with several key players leading innovation in this field. Major companies such as Bosch Automotive, Continental AG, Denso Corporation, and Autoliv Inc. dominate the market by offering advanced pedestrian protection technologies. These companies are investing heavily in R&D to develop new and improved pedestrian safety systems, particularly focusing on AEB, pedestrian detection, and the integration of AI into active safety systems. Strategic collaborations, acquisitions, and partnerships are common in the industry as companies seek to strengthen their technology offerings and expand their market presence.

Additionally, OEMs are partnering with suppliers to integrate these safety systems into their vehicle platforms, further driving market growth. The competition is intensifying as global automakers look to meet both regulatory requirements and consumer expectations for safer vehicles. As the market for pedestrian protection systems continues to evolve, innovation and strategic partnerships will be key factors in maintaining a competitive edge

Recent Developments:

• Bosch Automotive announced the expansion of its pedestrian protection systems, launching new AEB systems integrated with enhanced radar and camera technology for improved detection and response.
• Continental AG recently unveiled an upgraded pedestrian detection system, featuring next-gen sensors and AI-driven algorithms, to further enhance the reliability of their safety systems in urban environments.
• Toyota Motor Corporation expanded its safety portfolio by introducing a new pedestrian protection system in its latest vehicle models, meeting upcoming safety standards in Europe.
• Valeo SA signed a strategic partnership with an AI technology firm to advance pedestrian safety features in their vehicles, including enhanced airbag systems designed to reduce pedestrian injuries.
• Magna International recently completed the acquisition of a leading pedestrian safety technology company, bolstering its presence in the PPS market and strengthening its product offerings.

List of Leading Companies:

• Bosch Automotive
• Denso Corporation
• Continental AG
• Magna International
• Aisin Seiki Co. Ltd.
• ZF Friedrichshafen AG
• Autoliv Inc.
• Delphi Technologies
• TRW Automotive
• Honeywell International Inc.
• Valeo SA
• Kongsberg Gruppen
• Nissan Motor Corporation
• Ford Motor Company
• Toyota Motor Corporation

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