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As per Intent Market Research, the AR/VR Chip Market was valued at USD 4.0 billion in 2023 and will surpass USD 16.6 billion by 2030; growing at a CAGR of 22.4% during 2024 - 2030.
The head-mounted display segment to drive the AR/VR chip market. This growth can be attributed to the increasing integration of head-mounted displays in military applications, where they are utilized for training simulations, situational awareness, and enhanced operational efficiency. Furthermore, there is a growing consumer preference for devices that combine comfort with portability. As a result, the demand for lightweight and easily transportable head-mounted displays is significantly driving the expansion of this segment. Manufacturers are responding to these trends by innovating designs that prioritize ergonomics and ease of use, ultimately catering to the evolving needs of both military and civilian users. This shift towards more functional and user-friendly devices is likely to further bolster market growth in the coming years.
The North America AR/VR chip market is driven by the rising demand for consumer electronic devices in the region. The increasing incorporation of AR/VR chips in consumer electronics is fueled by intense competition in the sector, prompting manufacturers to enhance their products such as laptops, smartphones, and digital recorders. Major companies, including Sony, Apple, Samsung, Panasonic, and Google, are adopting advanced augmented technologies to stay competitive.
Additionally, the surging demand for head-mounted displays in the military and defense sectors is significantly contributing to market growth in the U.S. The need for lightweight helmets further amplifies this demand in the region, is driving the market growth for AR/VR Chip.
The report focuses on estimating the current market potential in terms of the total addressable market for all the segments, sub-segments, and regions. In the process, all the high-growth and upcoming technologies were identified and analyzed to measure their impact on the current and future market. The report also identifies the key stakeholders, their business gaps, and their purchasing behavior. This information is essential for developing effective marketing strategies and creating products or services that meet the needs of the target market. The report also covers a detailed analysis of the competitive landscape which includes major players, their recent developments, growth strategies, product benchmarking, and manufacturing operations among others. Also, brief insights on start-up ecosystem and emerging companies is also included as part of this report.
The report will help you answer some of the most critical questions in the AR/VR Chip Market. A few of them are as follows:
Report Features |
Description |
Market Size (2023) |
USD 4.0 billion |
Forecasted Value (2030) |
USD 16.6 billion |
CAGR (2024 – 2030) |
22.4% |
Base Year for Estimation |
2023 |
Historic Year |
2022 |
Forecast Period |
2024 – 2030 |
Report Coverage |
Market Forecast, Market Dynamics, Competitive Landscape, Recent Developments |
Segments Covered |
AR/VR Chip Market By Chip Type (Graphics Processing Units, System-On-Chip, Field-Programmable Gate Arrays), By Device Type (Head-Mounted Displays, Smartphones & Tablets, Gaming Consoles, PC & Laptops), By End User (Gaming, Entertainment & Media, Aerospace & Defense, Healthcare) |
Regional Analysis |
North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, India, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, and Rest of Latin America), Middle East & Africa (Saudi Arabia, UAE, Rest of Middle East & Africa) |
Customization Scope |
Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements |
1. Introduction |
1.1. Market Definition |
1.2. Scope of the Study |
1.3. Research Assumptions |
1.4. Study Limitations |
2. Research Methodology |
2.1. Research Approach |
2.1.1. Top-Down Method |
2.1.2. Bottom-Up Method |
2.1.3. Factor Impact Analysis |
2.2. Insights & Data Collection Process |
2.2.1. Secondary Research |
2.2.2. Primary Research |
2.3. Data Mining Process |
2.3.1. Data Analysis |
2.3.2. Data Validation and Revalidation |
2.3.3. Data Triangulation |
3.Executive Summary |
3.1. Major Markets & Segments |
3.2. Highest Growing Regions and Respective Countries |
3.3. Impact of Growth Drivers & Inhibitors |
3.4. Regulatory Overview by Country |
4. AR/VR Chip Market, by Chip Type (Market Size & Forecast: USD Million, 2022 – 2030) |
4.1. Graphics Processing Units |
4.2. System-on-Chip |
4.3. Field-Programmable Gate Arrays |
4.4. Others |
5. AR/VR Chip Market, by Device Type (Market Size & Forecast: USD Million, 2022 – 2030) |
5.1. Head-Mounted Displays |
5.2. Smartphones and Tablets |
5.3. Gaming Consoles |
5.4. PC and Laptops |
5.5. Others |
6. AR/VR Chip Market, by End User (Market Size & Forecast: USD Million, 2022 – 2030) |
6.1. Gaming |
6.2. Entertainment & Media |
6.3. Aerospace & Defense |
6.4. Healthcare |
6.5. Others |
7. Regional Analysis (Market Size & Forecast: USD Million, 2022 – 2030) |
7.1. Regional Overview |
7.2. North America |
7.2.1. Regional Trends & Growth Drivers |
7.2.2. Barriers & Challenges |
7.2.3. Opportunities |
7.2.4. Factor Impact Analysis |
7.2.5. Technology Trends |
7.2.6. North America AR/VR Chip Market, by Chip Type |
7.2.7. North America AR/VR Chip Market, by Device Type |
7.2.8. North America AR/VR Chip Market, by End User |
7.2.9. By Country |
7.2.9.1. US |
7.2.9.1.1. US AR/VR Chip Market, by Chip Type |
7.2.9.1.2. US AR/VR Chip Market, by Device Type |
7.2.9.1.3. US AR/VR Chip Market, by End User |
7.2.9.2. Canada |
7.2.9.3. Mexico |
*Similar segmentation will be provided for each region and country |
7.3. Europe |
7.4. Asia-Pacific |
7.5. Latin America |
7.6. Middle East & Africa |
8. Competitive Landscape |
8.1. Overview of the Key Players |
8.2. Competitive Ecosystem |
8.2.1. Level of Fragmentation |
8.2.2. Market Consolidation |
8.2.3. Product Innovation |
8.3. Company Share Analysis |
8.4. Company Benchmarking Matrix |
8.4.1. Strategic Overview |
8.4.2. Product Innovations |
8.5. Start-up Ecosystem |
8.6. Strategic Competitive Insights/ Customer Imperatives |
8.7. ESG Matrix/ Sustainability Matrix |
8.8. Manufacturing Network |
8.8.1. Locations |
8.8.2. Supply Chain and Logistics |
8.8.3. Product Flexibility/Customization |
8.8.4. Digital Transformation and Connectivity |
8.8.5. Environmental and Regulatory Compliance |
8.9. Technology Readiness Level Matrix |
8.10. Technology Maturity Curve |
8.11. Buying Criteria |
9. Company Profiles |
9.1. Google |
9.1.1. Company Overview |
9.1.2. Company Financials |
9.1.3. Product/Service Portfolio |
9.1.4. Recent Developments |
9.1.5. IMR Analysis |
*Similar information will be provided for other companies |
9.2. Huawei Technologies Co., Ltd. |
9.3. Imagination Technologies |
9.4. Intel Corporation |
9.5. IBM |
9.6. MEDIATEK INC |
9.7. Microsoft |
9.8. NVIDIA Corporation |
9.9. Qualcomm Technologies, Inc. |
9.10. Spectra7 |
10. Appendix |
A comprehensive market research approach was employed to gather and analyze data on the AR/VR Chip Market. In the process, the analysis was also done to analyze the parent market and relevant adjacencies to measure the impact of them on the AR/VR Chip Market. The research methodology encompassed both secondary and primary research techniques, ensuring the accuracy and credibility of the findings.
Secondary research involved a thorough review of pertinent industry reports, journals, articles, and publications. Additionally, annual reports, press releases, and investor presentations of industry players were scrutinized to gain insights into their market positioning and strategies.
Primary research involved conducting in-depth interviews with industry experts, stakeholders, and market participants across the AR/VR Chip ecosystem. The primary research objectives included:
A combination of top-down and bottom-up approaches was utilized to analyze the overall size of the AR/VR Chip Market. These methods were also employed to assess the size of various subsegments within the market. The market size assessment methodology encompassed the following steps:
To ensure the accuracy and reliability of the market size, data triangulation was implemented. This involved cross-referencing data from various sources, including demand and supply side factors, market trends, and expert opinions. Additionally, top-down and bottom-up approaches were employed to validate the market size assessment.