As per Intent Market Research, the Anti-Ageing Products, Services and Devices Market was valued at USD 11.1 Billion in 2024-e and will surpass USD 17.0 Billion by 2030; growing at a CAGR of 6.3% during 2025-2030.
The anti-ageing products, services, and devices market is witnessing rapid growth as consumers become more conscious about maintaining youthful appearances. This market encompasses a wide range of offerings, including skincare products, haircare treatments, supplements, and various medical and non-medical devices aimed at reversing or slowing down the visible signs of aging. As the demand for anti-ageing solutions rises globally, consumers are increasingly seeking advanced treatments that not only enhance their skin's appearance but also address the internal factors of ageing. This market is expected to expand across multiple segments, with innovations in products and services driving strong growth.
Skincare Products Segment Is Largest Owing To High Consumer Demand
Skincare products dominate the anti-ageing market due to their direct application and immediate visible results. Consumers prioritize skincare routines as a daily practice to combat visible signs of ageing such as wrinkles, fine lines, and sagging skin. Anti-wrinkle creams, serums, moisturizers, and exfoliators are particularly in demand, as they offer targeted solutions for various age-related skin concerns. The growth of e-commerce platforms and beauty retail outlets has made these products widely accessible, contributing to their growing market share. With advancements in formulation technologies, such as incorporating peptides, hyaluronic acid, and antioxidants, skincare products continue to be a preferred choice among consumers.
Non-Surgical Treatments Segment Is Fastest Growing Owing To Increasing Popularity
Non-surgical treatments are growing at an exceptional rate within the anti-ageing market due to the rising preference for minimally invasive options that provide effective results with minimal downtime. Botox, dermal fillers, chemical peels, and micro-needling are among the most sought-after procedures. These treatments are preferred by individuals who seek a quick solution without undergoing full-fledged surgeries, making them an attractive alternative for a wide demographic. The rapid development of innovative and less invasive technologies has spurred market growth, making non-surgical treatments increasingly popular for individuals looking to maintain a youthful appearance without the need for extended recovery periods.
E-Commerce & Online Retailers Segment Is Largest Owing To Convenience and Accessibility
The e-commerce and online retailer segment has become the largest sales channel for anti-ageing products, offering consumers the convenience of purchasing from the comfort of their homes. With the advent of digital marketing and social media, anti-ageing products and treatments have gained significant visibility, driving online sales. Consumers are increasingly looking for products that promise visible results, and online platforms provide extensive information, customer reviews, and product comparisons that influence purchasing decisions. The growth of online shopping, particularly during the COVID-19 pandemic, has accelerated the trend toward online retail, making it the most dominant distribution channel for anti-ageing products and services.
31-50 Years Age Group Is Largest Owing To Visible Signs of Ageing
The 31-50 years age group represents the largest demographic for anti-ageing products and services as individuals in this age bracket begin to experience more noticeable signs of ageing, such as fine lines, wrinkles, and skin sagging. This age group is highly proactive in adopting both preventative and corrective treatments to maintain their youthful appearance. As this demographic becomes more concerned about long-term skin health, they tend to invest in both high-quality skincare products and non-surgical treatments. The increasing availability of targeted products for this age group and the growing awareness of the benefits of early intervention in the ageing process have further propelled the demand in this segment.
Female Gender Segment Is Largest Owing To Higher Awareness and Usage
The female gender segment continues to dominate the anti-ageing market as women tend to be more proactive in adopting skincare and anti-ageing treatments. Women are generally more invested in maintaining their appearance and are more likely to spend on products and services that promise to reduce signs of ageing. In addition, the cosmetic industry has long catered to female consumers with a wide range of options designed to enhance beauty, which includes anti-ageing products. As women increasingly prioritize self-care and skincare routines, the demand for anti-ageing products and treatments has remained strong, with a particular focus on products that promise skin rejuvenation, elasticity, and radiance.
North America Is Largest Region Owing To High Disposable Income and Advanced Healthcare Infrastructure
North America is the largest regional market for anti-ageing products, services, and devices, driven by high disposable income, advanced healthcare infrastructure, and a growing focus on personal wellness. The United States, in particular, is a major consumer of anti-ageing treatments due to a combination of a large ageing population and a high demand for cosmetic procedures. The region is also home to a significant number of dermatology clinics, beauty salons, and online retailers that provide access to anti-ageing products. Furthermore, technological advancements in both non-surgical and surgical treatments have spurred growth, solidifying North America as the largest and most established market for anti-ageing solutions.
Competitive Landscape and Leading Companies
The competitive landscape of the anti-ageing products, services, and devices market is highly dynamic, with several key players investing heavily in research and development to bring innovative products and services to market. Leading companies such as Allergan, Estée Lauder, L'Oréal, Procter & Gamble, and Shiseido are at the forefront of product development, offering a diverse range of skincare products, anti-ageing devices, and non-surgical treatment options. These companies are also expanding their market reach through e-commerce platforms and strategic acquisitions to meet the growing demand for anti-ageing solutions.
Additionally, many companies are focusing on strategic partnerships and collaborations to expand their product portfolios and enhance their technological capabilities in both skincare and medical devices. As the market grows, competition will intensify, particularly in the development of cutting-edge devices and treatments that offer quicker results with minimal side effects. The ongoing trend towards personalized skincare solutions and the growing interest in anti-ageing devices will continue to shape the competitive landscape of this market
Recent Developments:
- L'Oréal: L'Oréal launched a new line of anti-ageing skincare products featuring a groundbreaking technology for skin regeneration.
- Estée Lauder: Estée Lauder expanded its anti-ageing product portfolio by acquiring a prominent brand specializing in dermatological skincare.
- Allergan: Allergan received FDA approval for its latest injectable treatment targeting deep wrinkles and loss of skin volume.
- Procter & Gamble: Procter & Gamble launched a new anti-ageing serum line focusing on reducing visible age spots and fine lines.
- Shiseido: Shiseido partnered with a leading beauty tech startup to develop at-home devices for skin rejuvenation, enhancing consumer accessibility to anti-ageing solutions.
List of Leading Companies:
- Allergan
- Johnson & Johnson
- Procter & Gamble
- L'Oréal
- Unilever
- Estée Lauder Companies
- Shiseido Company
- Beiersdorf AG
- Galderma
- Revance Therapeutics
- Revlon
- Coty Inc.
- Neutrogena Corporation
- Medtronic
- Philips Healthcare
Report Scope:
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Report Features |
Description |
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Market Size (2024-e) |
USD 11.1 Billion |
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Forecasted Value (2030) |
USD 17.0 Billion |
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CAGR (2025 – 2030) |
6.3% |
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Base Year for Estimation |
2024-e |
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Historic Year |
2023 |
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Forecast Period |
2025 – 2030 |
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Report Coverage |
Market Forecast, Market Dynamics, Competitive Landscape, Recent Developments |
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Segments Covered |
Anti-Ageing Products, Services, and Devices Market by Product Type (Skincare Products, Haircare Products, Supplements, Anti-Ageing Devices), End-User Industry (Dermatology Clinics, Beauty Salons, E-Commerce & Online Retailers, Pharmacies & Drugstores, Hospitals), Treatment Type (Non-Surgical Treatments, Botox & Fillers, Chemical Peels, Micro-Needling, Surgical Treatments, Facelifts, Eyelid Surgery, Liposuction), Age Group (18-30 Years, 31-50 Years, 51+ Years), Gender (Male, Female) |
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Regional Analysis |
North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, India, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, and Rest of Latin America), Middle East & Africa (Saudi Arabia, UAE, Rest of Middle East & Africa) |
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Major Companies |
Allergan, Johnson & Johnson, Procter & Gamble, L'Oréal, Unilever, Estée Lauder Companies, Shiseido Company, Beiersdorf AG, Galderma, Revance Therapeutics, Revlon, Coty Inc., Neutrogena Corporation, Medtronic, Philips Healthcare |
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Customization Scope |
Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements |
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1. Introduction |
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1.1. Market Definition |
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1.2. Scope of the Study |
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1.3. Research Assumptions |
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1.4. Study Limitations |
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2. Research Methodology |
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2.1. Research Approach |
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2.1.1. Top-Down Method |
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2.1.2. Bottom-Up Method |
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2.1.3. Factor Impact Analysis |
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2.2. Insights & Data Collection Process |
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2.2.1. Secondary Research |
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2.2.2. Primary Research |
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2.3. Data Mining Process |
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2.3.1. Data Analysis |
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2.3.2. Data Validation and Revalidation |
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2.3.3. Data Triangulation |
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3. Executive Summary |
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3.1. Major Markets & Segments |
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3.2. Highest Growing Regions and Respective Countries |
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3.3. Impact of Growth Drivers & Inhibitors |
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3.4. Regulatory Overview by Country |
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4. Anti-Ageing Products, Services and Devices Market, by Product Type (Market Size & Forecast: USD Million, 2023 – 2030) |
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4.1. Skincare Products |
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4.1.1. Anti-Wrinkle Creams & Serums |
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4.1.2. Moisturizers & Hydrating Products |
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4.1.3. Skin Whitening & Brightening Products |
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4.1.4. Exfoliators & Peels |
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4.2. Haircare Products |
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4.2.1. Anti-Hair Loss Treatments |
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4.2.2. Anti-Ageing Shampoos & Conditioners |
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4.2.3. Hair Growth Stimulating Serums |
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4.3. Supplements |
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4.3.1. Collagen Supplements |
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4.3.2. Antioxidant Supplements |
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4.3.3. Vitamins & Minerals |
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4.4. Anti-Ageing Devices |
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4.4.1. Laser Devices |
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4.4.2. Microdermabrasion Devices |
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4.4.3. Radiofrequency Devices |
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4.4.4. LED Light Therapy Devices |
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5. Anti-Ageing Products, Services and Devices Market, by End-User Industry (Market Size & Forecast: USD Million, 2023 – 2030) |
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5.1. Dermatology Clinics |
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5.2. Beauty Salons |
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5.3. E-Commerce & Online Retailers |
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5.4. Pharmacies & Drugstores |
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5.5. Hospitals |
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6. Anti-Ageing Products, Services and Devices Market, by Treatment Type (Market Size & Forecast: USD Million, 2023 – 2030) |
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6.1. Non-Surgical Treatments |
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6.2. Botox & Fillers |
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6.3. Chemical Peels |
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6.4. Micro-Needling |
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6.5. Surgical Treatments |
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6.6. Facelifts |
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6.7. Eyelid Surgery |
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6.8. Liposuction |
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7. Anti-Ageing Products, Services and Devices Market, by Age Group (Market Size & Forecast: USD Million, 2023 – 2030) |
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7.1. 18-30 Years |
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7.2. 31-50 Years |
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7.3. 51+ Years |
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8. Anti-Ageing Products, Services and Devices Market, by Gender (Market Size & Forecast: USD Million, 2023 – 2030) |
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8.1. Male |
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8.2. Female |
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9. Regional Analysis (Market Size & Forecast: USD Million, 2023 – 2030) |
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9.1. Regional Overview |
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9.2. North America |
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9.2.1. Regional Trends & Growth Drivers |
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9.2.2. Barriers & Challenges |
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9.2.3. Opportunities |
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9.2.4. Factor Impact Analysis |
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9.2.5. Technology Trends |
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9.2.6. North America Anti-Ageing Products, Services and Devices Market, by Product Type |
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9.2.7. North America Anti-Ageing Products, Services and Devices Market, by End-User Industry |
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9.2.8. North America Anti-Ageing Products, Services and Devices Market, by Treatment Type |
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9.2.9. North America Anti-Ageing Products, Services and Devices Market, by Age Group |
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9.2.10. By Country |
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9.2.10.1. US |
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9.2.10.1.1. US Anti-Ageing Products, Services and Devices Market, by Product Type |
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9.2.10.1.2. US Anti-Ageing Products, Services and Devices Market, by End-User Industry |
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9.2.10.1.3. US Anti-Ageing Products, Services and Devices Market, by Treatment Type |
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9.2.10.1.4. US Anti-Ageing Products, Services and Devices Market, by Age Group |
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9.2.10.2. Canada |
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9.2.10.3. Mexico |
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*Similar segmentation will be provided for each region and country |
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9.3. Europe |
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9.4. Asia-Pacific |
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9.5. Latin America |
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9.6. Middle East & Africa |
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10. Competitive Landscape |
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10.1. Overview of the Key Players |
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10.2. Competitive Ecosystem |
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10.2.1. Level of Fragmentation |
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10.2.2. Market Consolidation |
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10.2.3. Product Innovation |
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10.3. Company Share Analysis |
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10.4. Company Benchmarking Matrix |
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10.4.1. Strategic Overview |
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10.4.2. Product Innovations |
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10.5. Start-up Ecosystem |
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10.6. Strategic Competitive Insights/ Customer Imperatives |
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10.7. ESG Matrix/ Sustainability Matrix |
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10.8. Manufacturing Network |
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10.8.1. Locations |
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10.8.2. Supply Chain and Logistics |
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10.8.3. Product Flexibility/Customization |
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10.8.4. Digital Transformation and Connectivity |
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10.8.5. Environmental and Regulatory Compliance |
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10.9. Technology Readiness Level Matrix |
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10.10. Technology Maturity Curve |
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10.11. Buying Criteria |
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11. Company Profiles |
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11.1. Allergan |
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11.1.1. Company Overview |
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11.1.2. Company Financials |
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11.1.3. Product/Service Portfolio |
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11.1.4. Recent Developments |
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11.1.5. IMR Analysis |
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*Similar information will be provided for other companies |
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11.2. Johnson & Johnson |
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11.3. Procter & Gamble |
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11.4. L'Oréal |
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11.5. Unilever |
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11.6. Estée Lauder Companies |
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11.7. Shiseido Company |
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11.8. Beiersdorf AG |
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11.9. Galderma |
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11.10. Revance Therapeutics |
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11.11. Revlon |
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11.12. Coty Inc. |
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11.13. Neutrogena Corporation |
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11.14. Medtronic |
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11.15. Philips Healthcare |
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12. Appendix |
A comprehensive market research approach was employed to gather and analyze data on the Anti-Ageing Products, Services, and Devices Market. In the process, the analysis was also done to analyze the parent market and relevant adjacencies to measure the impact of them on the Anti-Ageing Products, Services, and Devices Market. The research methodology encompassed both secondary and primary research techniques, ensuring the accuracy and credibility of the findings.
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Secondary Research
Secondary research involved a thorough review of pertinent industry reports, journals, articles, and publications. Additionally, annual reports, press releases, and investor presentations of industry players were scrutinized to gain insights into their market positioning and strategies.
Primary Research
Primary research involved conducting in-depth interviews with industry experts, stakeholders, and market participants across the E-Waste Management ecosystem. The primary research objectives included:
- Validating findings and assumptions derived from secondary research
- Gathering qualitative and quantitative data on market trends, drivers, and challenges
- Understanding the demand-side dynamics, encompassing end-users, component manufacturers, facility providers, and service providers
- Assessing the supply-side landscape, including technological advancements and recent developments
Market Size Assessment
A combination of top-down and bottom-up approaches was utilized to analyze the overall size of the Anti-Ageing Products, Services, and Devices Market. These methods were also employed to assess the size of various subsegments within the market. The market size assessment methodology encompassed the following steps:
- Identification of key industry players and relevant revenues through extensive secondary research
- Determination of the industry's supply chain and market size, in terms of value, through primary and secondary research processes
- Calculation of percentage shares, splits, and breakdowns using secondary sources and verification through primary sources
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Data Triangulation
To ensure the accuracy and reliability of the market size, data triangulation was implemented. This involved cross-referencing data from various sources, including demand and supply side factors, market trends, and expert opinions. Additionally, top-down and bottom-up approaches were employed to validate the market size assessment.
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