Amaranth Market By Product Type (Amaranth Grain, Amaranth Flour, Amaranth Oil), By Application (Food & Beverages, Animal Feed, Cosmetics & Personal Care, Pharmaceuticals), By Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Health Food Stores, Direct Sales), and By Region; Global Insights & Forecast (2024 – 2030)

As per Intent Market Research, the Amaranth Market was valued at USD 7.4 billion in 2023 and will surpass USD 15.1 billion by 2030; growing at a CAGR of 10.7%  during 2024 - 2030.

The amaranth market is experiencing significant growth as consumers increasingly turn to plant-based, gluten-free, and nutrient-dense products. Amaranth, a pseudo-cereal known for its rich protein content, fiber, and essential amino acids, is being adopted in various food products, cosmetics, and animal feed. This ancient grain is now gaining traction due to its versatility and health benefits, which align with growing trends toward clean, natural, and sustainable consumption. Additionally, the shift in dietary preferences towards organic, non-GMO, and vegan options is further accelerating the demand for amaranth-based products.

The market is segmented into product types, applications, and distribution channels, each contributing to its growth. As demand rises for healthy, plant-based foods, amaranth's popularity has increased across diverse sectors, including food and beverages, animal feed, cosmetics, and personal care. The key challenge in this market is the scalability of production to meet rising demand while maintaining the quality of the product, making it essential for companies to invest in production efficiency and innovation. Below, we explore the largest and fastest-growing subsegments within these categories.

Amaranth Grain Segment is Largest Owing to Its Versatility in Food Applications

The amaranth grain segment is the largest in the amaranth market, owing to its versatile use in food applications. Amaranth grains are naturally gluten-free and rich in protein, making them a popular choice among health-conscious consumers and those with gluten sensitivities or allergies. The grain is used in a variety of culinary forms, from whole seeds to processed ingredients in breakfast cereals, snacks, baked goods, and as a substitute for rice and quinoa in various dishes. This versatility in cooking and its beneficial nutritional profile have positioned amaranth grains as a staple in the growing health food market.

The increasing awareness of plant-based diets and the trend towards high-protein, low-carb foods are key drivers of the demand for amaranth grain. As a result, it is widely used in gluten-free formulations and is incorporated into both traditional and contemporary food products. With its growing presence in mainstream grocery stores, health food shops, and restaurants, the amaranth grain segment is expected to continue expanding, solidifying its position as the largest subsegment in the market.

Food & Beverages Application is Largest Due to Rising Demand for Healthy Ingredients

The food and beverages application segment dominates the amaranth market, driven by rising consumer demand for nutritious, plant-based ingredients. Amaranth’s high protein, fiber, and micronutrient content, including iron, calcium, and magnesium, make it a valuable addition to food products, particularly for individuals following vegan or gluten-free diets. It is increasingly incorporated into health-focused foods like granola, breakfast cereals, protein bars, energy drinks, and snacks, meeting the need for functional, nutrient-dense foods.

In particular, the use of amaranth as a key ingredient in gluten-free products has expanded its market presence. As more consumers adopt gluten-free, plant-based, or clean-label diets, the food and beverage industry has accelerated its adoption of this grain. Furthermore, the grain’s ability to complement other grains in both sweet and savory recipes has made it a popular choice for food manufacturers, positioning this subsegment as the largest driver of market growth. The growing interest in fortified foods and functional ingredients is expected to sustain the momentum in the food and beverage application segment.

Online Retail Distribution Channel is Fastest Growing Due to E-commerce Adoption

The online retail distribution channel is the fastest-growing in the amaranth market, fueled by the rapid adoption of e-commerce platforms and the increasing trend of online grocery shopping. Consumers are increasingly turning to online platforms for convenience and access to a wider variety of products, including niche ingredients like amaranth. Online retailers offer consumers the ability to purchase specialized products directly from manufacturers, which has greatly enhanced product visibility and access.

E-commerce has also facilitated the expansion of direct-to-consumer brands, which often cater to health-conscious, eco-conscious, and niche-market consumers. The ease of ordering amaranth products online, combined with the growing trend of home delivery, is contributing to the rapid expansion of the online retail segment. As internet penetration continues to rise, particularly in emerging markets, online retail is expected to continue its rapid growth, making it a crucial channel for the distribution of amaranth-based products.

North America Region is Largest Due to Strong Health and Wellness Trends

North America remains the largest region in the amaranth market, driven by the high demand for gluten-free, organic, and nutrient-dense products. In the United States and Canada, there is a strong consumer preference for health-conscious, plant-based diets, which has propelled the demand for amaranth in various applications. North America also benefits from a well-established food industry, with many food manufacturers and health-focused brands incorporating amaranth into their product lines.

Additionally, the presence of key players in the region, such as Cargill and Bob's Red Mill, has further contributed to the growth of the market. The increasing popularity of vegan, vegetarian, and gluten-free diets, along with rising awareness of the environmental benefits of plant-based foods, is expected to drive further growth in the North American amaranth market. Given the region's well-developed distribution networks and its role as a hub for health and wellness trends, North America will continue to lead the global market.

Competitive Landscape and Leading Companies

The competitive landscape of the amaranth market is characterized by the presence of several prominent companies focusing on both production and product development. Major players such as Grain Millers Inc., Cargill, Inc., Kellogg Company, and Bob’s Red Mill dominate the market by offering a wide range of amaranth products across food, beverages, and other applications. These companies are continuously innovating to meet the evolving demand for gluten-free, organic, and sustainable products.

In addition to established companies, there is a growing presence of smaller, specialized brands that cater to health-conscious and niche markets. These companies often differentiate themselves by focusing on high-quality, sustainably sourced ingredients and offering premium products, such as organic amaranth flour and oil. The increasing number of partnerships, mergers, and acquisitions is expected to intensify competition, especially as the market for plant-based and functional foods continues to grow. The innovation in product formulations, sustainable sourcing practices, and strategic marketing will continue to shape the competitive dynamics of the amaranth market.

List of Leading Companies:

• Amaranth BioTech Pvt. Ltd.
• Grain Millers Inc.
• Conagra Brands, Inc.
• Cargill, Inc.
• Kellogg Company
• Bunge Limited
• Bob’s Red Mill Natural Foods
• Pride of India
• Healthy Boy
• Amaranth Farms
• The Golden Grain Company
• Whole Grains International
• Gulshan Polyols Limited
• Himalayan Amaranth
• Ancient Harvest

Recent Developments:

• Grain Millers Inc. launched a new line of gluten-free amaranth-based flour in early 2024, catering to the growing demand for gluten-free products in North America.
• Cargill, Inc. announced its acquisition of a leading amaranth farm in 2023, expanding its portfolio of plant-based ingredients and strengthening its position in the gluten-free food market.
• Bob’s Red Mill Natural Foods unveiled a new organic amaranth grain product in 2023, meeting the rising consumer demand for clean, organic grains.
• Ancient Harvest partnered with a major retailer in late 2023 to expand its line of amaranth-based snacks, capitalizing on the growing popularity of plant-based protein snacks.
• Kellogg Company received FDA approval in 2023 for its new amaranth-based breakfast cereal, targeting health-conscious consumers looking for nutritious, plant-based options

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