Air Treatment Products Market By Product Type (Air Purifiers, Air Fresheners, Air Humidifiers, Dehumidifiers, Air Sterilizers, Ventilators), By End-Use Industry (Residential, Commercial, Industrial, Healthcare, Automotive), By Technology (HEPA Filtration, UV-C Technology, Activated Carbon, Ionizer Technology, Ozone Technology), and By Region; Global Insights & Forecast (2024 – 2030)

As per Intent Market Research, the Air Treatment Products Market was valued at USD 15.3 billion in 2023 and will surpass USD 24.6 billion by 2030; growing at a CAGR of 7.0% during 2024 - 2030.

The air treatment products market is expanding rapidly as concerns over air quality and health continue to grow across the globe. These products, including air purifiers, humidifiers, dehumidifiers, and air sterilizers, are crucial for improving indoor air quality by removing pollutants, allergens, and pathogens. Rising levels of urbanization, industrial emissions, and the increasing prevalence of respiratory conditions have heightened the demand for solutions that can provide cleaner, healthier air. Additionally, greater awareness about the effects of indoor air pollution on health, particularly in residential and healthcare settings, has driven the adoption of air treatment products in both homes and workplaces.

The market is also benefiting from innovations in air treatment technologies, including HEPA filtration, UV-C sterilization, and ionizer technologies, which enhance the effectiveness of these products. With a growing emphasis on sustainability, the demand for energy-efficient and environmentally friendly air treatment solutions is also on the rise. The ongoing technological advancements, along with the expanding range of applications from residential to healthcare and automotive industries, are expected to drive continued market growth in the coming years.

Air Purifiers Are Largest Owing to High Demand for Health-Conscious Solutions

Air purifiers are the largest segment in the air treatment products market, driven by the growing demand for healthier living environments and the increasing awareness of air pollution's impact on health. Air purifiers are designed to remove a wide range of airborne contaminants, including dust, allergens, smoke, and pathogens, making them particularly popular in homes, offices, and healthcare settings. The effectiveness of air purifiers in improving air quality, especially with technologies such as HEPA filters, is a major factor driving their widespread adoption.

As air quality concerns rise due to pollution and allergens, air purifiers have become essential household items, particularly in regions with poor air quality or high pollen counts. The increased prevalence of respiratory diseases, such as asthma and allergies, has further amplified the need for air purifiers, especially in urban environments. As consumers become more health-conscious and seek solutions to enhance their indoor air quality, the demand for air purifiers is expected to continue to dominate the market in the years ahead.

HEPA Filtration Is Fastest Growing Owing to Superior Filtration Efficiency

HEPA filtration technology is the fastest growing segment in the air treatment products market, owing to its superior filtration efficiency and widespread use in air purifiers and air sterilizers. HEPA filters are capable of capturing 99.97% of particles as small as 0.3 microns, making them highly effective in removing a wide range of airborne pollutants, including fine dust, pollen, mold spores, and bacteria. This exceptional filtration efficiency has made HEPA filters a preferred choice for air purifiers used in homes, commercial spaces, healthcare facilities, and industrial applications.

The growing awareness of the health risks associated with poor air quality, along with the increasing prevalence of respiratory conditions, has driven the demand for high-performance filtration solutions. HEPA filtration is particularly valued in healthcare and commercial applications where clean, contaminant-free air is critical. As technological advancements continue to improve the efficiency and cost-effectiveness of HEPA filtration systems, this segment is expected to experience significant growth, especially in urban areas with high levels of air pollution.

Residential End-Use Industry Is Largest Owing to Increased Consumer Focus on Indoor Air Quality

The residential end-use industry is the largest segment in the air treatment products market, driven by increasing consumer focus on improving indoor air quality. As people spend more time indoors, particularly in highly urbanized environments, the demand for products that can purify and enhance indoor air quality has surged. Air purifiers, humidifiers, and air sterilizers are commonly used in residential settings to remove allergens, pollutants, and moisture imbalances, making homes more comfortable and healthier.

Additionally, rising awareness about the health risks posed by poor indoor air quality, such as respiratory issues and allergies, has further spurred consumer interest in air treatment products. The COVID-19 pandemic has also had a lasting impact on consumer behavior, with more people prioritizing clean air and hygiene in their homes. As a result, the residential segment remains the largest in the market and is expected to continue growing as consumers increasingly seek out air treatment solutions for their homes.

Commercial End-Use Industry Is Fastest Growing Owing to Rising Health and Safety Standards

The commercial end-use industry is the fastest growing segment in the air treatment products market, driven by the rising demand for healthier indoor environments in office buildings, schools, retail spaces, and hospitality industries. As businesses and organizations become more aware of the importance of indoor air quality in preventing the spread of illnesses and improving employee productivity, the demand for air treatment products in commercial spaces has increased. Additionally, stricter health and safety regulations, especially in light of the COVID-19 pandemic, have led to an increased emphasis on maintaining clean and sanitized air in public and shared spaces.

Commercial establishments, including offices, restaurants, hotels, and schools, are investing in air purifiers, air sterilizers, and HVAC systems that incorporate advanced filtration technologies to ensure the well-being of employees, customers, and visitors. The demand for these products is expected to grow as businesses continue to prioritize the health of their workforce and clientele, making the commercial segment the fastest growing within the air treatment products market.

Asia-Pacific Is Largest Region Owing to High Population and Urbanization

The Asia-Pacific region is the largest in the air treatment products market, driven by its high population density, rapid urbanization, and rising pollution levels. Countries like China, India, and Japan face significant air quality challenges due to industrialization, vehicle emissions, and other sources of pollution, making air treatment products an essential part of daily life. The growing middle class, particularly in emerging economies, is increasingly adopting air purifiers and other air treatment solutions as part of a broader effort to improve indoor air quality and overall health.

The region's large population, coupled with the high levels of air pollution in urban areas, continues to fuel the demand for air treatment products. Additionally, rising health awareness and an increased focus on wellness have further propelled the market. As urbanization continues at a rapid pace and environmental standards become stricter, the Asia-Pacific region is expected to remain the largest market for air treatment products globally.

Leading Companies and Competitive Landscape

The air treatment products market is highly competitive, with numerous global and regional players offering a wide range of products designed to improve indoor air quality. Leading companies include Honeywell International, Sharp Corporation, Dyson, Philips, and Panasonic, all of which offer air purifiers, humidifiers, and other air treatment devices equipped with advanced technologies such as HEPA filtration, UV-C sterilization, and activated carbon. These companies are focusing on product innovation, energy efficiency, and smart connectivity to meet the growing consumer demand for high-performance, environmentally friendly air treatment solutions.

The competitive landscape is also marked by the entry of new players and startups, particularly those focusing on niche products or specific technologies such as ozone generation and ionization. As consumers increasingly seek air treatment products that offer greater efficiency, affordability, and ease of use, companies in the market are continually developing new features such as smart controls, remote monitoring, and integration with home automation systems. The market is expected to remain dynamic, with ongoing technological advancements and an increasing focus on sustainability and health driving competition.

Recent Developments:

• In November 2024, Honeywell International Inc. launched a new line of smart air purifiers featuring IoT integration for remote monitoring and control.
• In October 2024, Philips Healthcare introduced a new UV-C air sterilizer designed for healthcare settings to reduce the transmission of airborne pathogens.
• In September 2024, Xiaomi Corporation unveiled an innovative air purifier with an advanced HEPA filter and real-time air quality monitoring.
• In August 2024, LG Electronics Inc. announced a partnership with a global pharmaceutical company to integrate its air purifiers into hospital and healthcare facilities.
• In July 2024, Daikin Industries, Ltd. expanded its air treatment product portfolio with the introduction of an energy-efficient dehumidifier for commercial use.

List of Leading Companies:

• Honeywell International Inc.
• Philips Healthcare
• Dyson Ltd.
• Daikin Industries, Ltd.
• Sharp Corporation
• LG Electronics Inc.
• Panasonic Corporation
• Xiaomi Corporation
• Blueair (acquired by Unilever)
• Samsung Electronics Co., Ltd.
• IQAir
• AeroPure
• Midea Group
• The Procter & Gamble Company
• Camfil AB

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