Air Fryer Market By Device (Manual, Automatic), By Capacity (Up to 4 Liters, 4 Liters to 6 Liters, 6 Liters to 8 Liters, Above 8 Liters), By Application (Residential, Commercial), By Distribution Channel (Online, Offline), and By Region; Global Insights & Forecast (2024 – 2030)

As per Intent Market Research, the Air Fryer Market was valued at USD 1.1 billion in 2023 and will surpass USD 2.6 billion by 2030; growing at a CAGR of 12.5% during 2024 - 2030.

The air fryer market has been witnessing rapid growth due to the increasing preference for healthier cooking alternatives and the rising popularity of smart kitchen appliances. Air fryers, which cook food by circulating hot air around the ingredients, have gained widespread attention for their ability to produce crispy, fried-like textures with minimal oil, making them a healthier option compared to traditional frying methods. This trend aligns with the growing health-conscious consumer base, who are seeking ways to reduce fat intake while still enjoying their favorite fried foods. In addition, the demand for easy-to-use kitchen appliances that save time and provide convenience in meal preparation is further propelling the market’s expansion.

Technological advancements in air fryer designs have also contributed to their growing appeal. Manufacturers are introducing new features, such as smart connectivity, preset cooking programs, and improved temperature controls, to meet the needs of modern consumers who value both convenience and innovation. As consumers increasingly adopt air fryers for their ability to cook quickly, efficiently, and with fewer calories, the market is expected to continue expanding across various regions. The versatility of air fryers, catering to both residential and commercial applications, further strengthens their presence in the global kitchen appliance market. The air fryer market is poised for steady growth, driven by consumer trends toward health-conscious cooking, technological enhancements, and the demand for user-friendly products.

Automatic Segment Is Largest Owing To Convenience and Technological Advancements

The air fryer market has been gaining significant momentum in recent years, driven by rising health consciousness and a growing preference for easy and quick cooking methods. Air fryers are widely recognized for their ability to cook food with little to no oil, providing a healthier alternative to traditional deep frying. As the demand for kitchen appliances that offer convenience and time-saving features grows, the market for air fryers is expanding rapidly. This growth is further accelerated by the increasing awareness about health and fitness, with air fryers being positioned as a must-have appliance for those looking to enjoy fried foods without the added calories and fat.

Among the different device types, the automatic segment holds the largest market share. Automatic air fryers, equipped with advanced features such as pre-programmed cooking settings, temperature controls, and timers, offer a higher level of convenience and versatility for consumers. These devices appeal to busy individuals and families who prioritize efficiency in their kitchen. Additionally, technological advancements, such as touchscreen interfaces and connectivity features (Wi-Fi/Bluetooth), are enhancing the functionality of automatic air fryers, making them more user-friendly and appealing. As a result, the automatic air fryer segment is expected to continue dominating the market, catering to consumers seeking both convenience and smart features.

4 Liters to 6 Liters Segment Is Fastest Growing Due To Increased Household Usage

The air fryer market has seen significant growth in terms of both consumer demand and product innovation. With the shift towards healthier cooking options, consumers are increasingly turning to air fryers as an alternative to traditional frying methods. The rising trend of home cooking and meal preparation, spurred by busy lifestyles and health-conscious choices, has fueled the demand for these appliances. The market is also benefitting from the growing popularity of smaller kitchen appliances, as consumers seek products that are space-efficient yet capable of delivering high-quality results.

The 4 liters to 6 liters segment is the fastest-growing subsegment in the air fryer market, driven by its ideal capacity for medium-sized families. This range offers a perfect balance between cooking capacity and energy efficiency, making it highly appealing to consumers who need a versatile appliance for daily use. It is large enough to prepare meals for a family or small gatherings, yet compact enough to fit on standard kitchen counters. As home cooking continues to trend upward and the demand for appliances that cater to mid-sized households rises, the 4 liters to 6 liters segment is expected to see the most robust growth in the coming years.

Residential Segment Is Largest Owing To Rising Home Cooking Trend

The growing trend of home cooking, accelerated by factors such as the COVID-19 pandemic and the increasing awareness of healthy eating, has made air fryers an essential kitchen appliance in households worldwide. Consumers are gravitating towards appliances that allow them to prepare healthier versions of their favorite fried foods while saving time and energy. As the demand for more convenient and efficient cooking solutions rises, the air fryer market has expanded rapidly, with residential use being a dominant factor in its growth.

The residential segment holds the largest share of the air fryer market, primarily due to the rising number of households investing in air fryers for everyday cooking. The ease of use, compact size, and versatility of air fryers make them highly suitable for home kitchens, where time, space, and convenience are crucial factors. Additionally, air fryers are seen as a healthier alternative to traditional cooking methods, especially for consumers looking to reduce their calorie intake. As more people embrace healthy eating habits and cook at home, the residential application of air fryers is expected to remain the largest and continue to drive the overall market growth.

Online Segment Is Fastest Growing Due To E-Commerce Expansion

The air fryer market is experiencing a shift in how consumers purchase their appliances, with e-commerce platforms emerging as a key driver of market growth. The convenience of online shopping, coupled with the increasing adoption of digital payment methods and the availability of a wide variety of models, has made online platforms the preferred choice for many consumers. Online retail offers consumers the ability to compare prices, read reviews, and access deals, which enhances the overall shopping experience. As e-commerce continues to expand globally, the online distribution channel has become an increasingly significant segment of the air fryer market.

The online segment is the fastest-growing distribution channel, as more consumers prefer the convenience of shopping from home. The rise of major e-commerce platforms such as Amazon, Walmart, and specialized kitchen appliance websites has facilitated easy access to a wide range of air fryers. Additionally, the availability of product delivery services and easy return policies makes online shopping more attractive. As the trend of online shopping continues to gain momentum, this segment is expected to see significant growth, contributing to the overall expansion of the air fryer market.

North America Region Leads The Air Fryer Market Owing To Health-Conscious Consumers

The North American region is the largest market for air fryers, driven by a high level of consumer awareness regarding health and wellness. The growing demand for low-fat and healthy cooking solutions, coupled with the popularity of smart kitchen appliances, has made air fryers a top choice in households across the United States and Canada. In particular, the U.S. has seen a surge in air fryer adoption as more consumers seek alternatives to deep frying. The region’s well-established e-commerce platforms and consumer access to a variety of air fryer brands further contribute to the market’s expansion. As consumer preferences continue to evolve towards healthier eating and convenient cooking solutions, North America is expected to maintain its leadership in the air fryer market.

Leading Companies and Competitive Landscape

The air fryer market is characterized by intense competition, with several key players dominating the landscape. Leading companies in the market include Philips, Ninja Kitchen, GoWISE USA, COSORI, and Tefal. These companies have established strong brand recognition and offer a wide range of air fryers with various capacities, features, and designs to cater to diverse consumer needs. They focus on innovation, particularly in integrating smart technologies into their products, which helps enhance convenience and cooking precision.

Competitive strategies in the market include product diversification, technological innovation, and strategic partnerships. Companies are increasingly incorporating features like touchscreens, Wi-Fi connectivity, and multi-functionality to appeal to a broad customer base. Additionally, leading firms are expanding their market presence through online retail platforms, enabling them to reach a global audience. As the market continues to grow, competition is expected to intensify, with players focusing on providing high-quality, efficient, and user-friendly air fryers to capture consumer attention in an increasingly crowded marketplace.

List of Leading Companies:

• Koninklijke Philips N.V.
• SharkNinja Operating LLC
• Cuisinart.
• the BLACK + DECKER
• Dash
• Breville Site.
• Havells India Ltd.
• TTK Prestige Ltd.
• Corelle Brands LLC.
• Tefal

Recent Developments: -

• Philips unveiled its new smart air fryer with advanced features like Wi-Fi connectivity, allowing users to control the cooking process remotely.
• GoWISE USA expanded its product range by introducing new models with larger capacities to cater to both residential and commercial markets.
• Tefal entered a partnership with Amazon to launch a new range of air fryers with enhanced cooking presets, exclusively available online.
• Ninja Foodi announced the launch of its Dual Zone Air Fryer, allowing users to cook two different dishes simultaneously with separate temperature controls.
• COSORI has acquired a manufacturing facility to boost its production capacity in response to increasing demand for its line of air fryers.

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